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“一半烟火,一半潮流” 微更新的老菜场如何成功出圈?
"老菜场"是位于西安碑林区的一个城市微更新项目。 在城墙脚下,咖啡馆、小吃店、书店,出现在了原来的综合市场边。方便附近居民的同时,也让这里 成为年轻人和众多游客的打卡地。究竟这个"一半烟火,一半潮流"的老菜场,是如何成功出圈的呢? 在陕西西安市碑林区城墙根下的信义巷,街坊们吃过早饭,就会到建国门综合市场遛弯、买菜,累了可以找个地方喝个咖啡,饮个茶。 2019年,在政府的引导下,老菜场的改造工作全面铺开,拆除违建,建天桥、连廊,重新划分市场的功能性区域,招募不同的业态入驻,吸引青年人来此创 业。 2023年,杨漫修从国外留学归来,因为看好老菜场的发展前景,他在这里开了一家火锅店。不仅能够就近买到新鲜的食材,还能订购很多特殊的调味品。 消费者 朱雪莉:生活气息再加上一些文化气息,还有一些创意的小店,我觉得非常好。 建国门综合市场所在地的前身是西安市平绒厂。1998年,厂子停产后,平绒厂将部分厂区改建成建国门综合市场,经营的主要是蔬菜、肉蛋禽和日用品,能 满足周边近10万居民的生活需求。 西安老菜场市井文化创意街区发起人 全建彪:我们并不想拆掉西安人这样市井烟火气的"魂",因为老街巷这个老建筑都是老的生活方式的载体 ...
月薪5000就别吃火锅?年轻人已经不敢进火锅店了丨2025年轻人「火锅」报告
36氪· 2025-03-01 09:17
Core Insights - The popularity of hot pot among young people is declining, with many opting for alternatives due to factors like high prices, long wait times, and the emergence of healthier or cheaper options [21][22][35]. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is spicy hot pot, favored by 74.2% of respondents, followed by Chaozhou beef hot pot at 57.5% and tomato hot pot at 40.4% [7][8]. - Preferences vary by age group, with 95s showing a strong preference for spicy hot pot (77.6%), while 00s lean towards tomato hot pot (over 50%) [9][10]. - Regional preferences also play a role, with different cities favoring specific types of hot pot, such as spicy hot pot in Chengdu and tomato hot pot in Suzhou [12][14]. Group 2: Hot Pot Dining Frequency - The frequency of hot pot dining among young people is decreasing, with an average of less than two visits per month, particularly among the younger age groups [24][25]. - The average score for hot pot cravings is lowest among 00s, indicating a generational shift in interest [22][24]. Group 3: Brand Preferences - Haidilao is the most frequented hot pot brand, chosen by 65.6% of respondents, followed by Xiaolongkan at 19.2% and Jiabujia at 18.7% [27][28]. - While taste is the primary factor influencing brand choice (90.2%), other factors like price, freshness, and wait times are becoming increasingly important [30][29]. Group 4: Market Trends - The hot pot market is facing competition from emerging dining trends such as small hot pots, grilled fish, and mala tang, which are gaining popularity due to their lower price points and convenience [40][41][43]. - The number of small hot pot establishments is expected to grow significantly, with a projected annual growth rate of 33.5% [40]. Group 5: Consumer Behavior - Young consumers are becoming more price-sensitive, with over half willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [35][36]. - The rise of "one-person meals" and the decline of large group dining indicate a shift in social dining habits among young people [45][56].
遍地「火锅刺客」,年轻人的火锅瘾都淡了丨2025年轻人「火锅」报告
后浪研究所· 2025-02-27 09:02
Core Insights - The article discusses the evolving preferences of young consumers regarding hot pot, highlighting a shift in taste and dining frequency, as well as the emergence of alternative dining options. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is "spicy hot pot," favored by 74.2% of respondents, followed by "Chaozhou beef hot pot" at 57.5% [2][3] - Different age groups exhibit varying preferences, with 77.6% of post-95s favoring spicy hot pot, while over 50% of post-00s prefer tomato hot pot [5][6] - Regional preferences show that spicy hot pot is most popular in Chengdu, while other cities have their own favorites, such as sour soup hot pot in Guangzhou and tomato hot pot in Suzhou [8][10] Group 2: Hot Pot Ingredients and Dipping Sauces - Beef is the most favored hot pot ingredient, chosen by 86.6% of young consumers, followed by shrimp paste at 57.1% and lamb at 53.0% [11][12] - The most popular dipping sauce is sesame oil, with a 62.8% preference, followed by minced garlic and sesame paste [14][15] Group 3: Dining Frequency and Brand Preferences - Despite a strong interest in hot pot, the frequency of dining out has decreased, with many young people eating hot pot less than twice a month [21][22] - "Haidilao" is the leading hot pot brand, preferred by 65.6% of respondents, indicating its strong market position [23][24] Group 4: Factors Influencing Hot Pot Choices - Key factors influencing hot pot choices include taste (90.2%), freshness of ingredients (60.9%), and price (76.0%), with waiting time also becoming a significant concern [26][27] - Young consumers are increasingly price-sensitive, with over 50% willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [32][34] Group 5: Emerging Trends in Dining - The article notes a rise in alternative dining options such as small hot pots, grilled fish, and skewers, with small hot pot establishments growing at a rate of 33.5% [36][37] - The shift towards "one-person meals" reflects changing consumer behavior, as young people seek more affordable and convenient dining experiences [43][55]