前两月看到新闻，今年百度要重新审视贴吧。因为搜索在面对小红书和抖音的竞争里市场份额下降，需要拥有2300万个兴趣主题的贴吧来作为百度核心 UGC内容池，激活用户生成内容来补充搜索生态。 想起三年前万象大会，我当面问过时任百度MEG负责人，现在百度的内容供给消费系统主要是围绕百家号来做的，未来百度要做UGC的创作，是要用 贴吧的账户体系还是回归同一套账户体系。 当时说的是贴吧作为百度UGC的一个火种，要先保下来再慢慢的长起来。百家号还在补短板阶段，肯定先要资源集中力量办大事，先通过百家号的方 式把外部的PGC内容引进来，解决有的问题。UGC是长期、漫长的要做的事情，所以贴吧这么多年还是不停的在做，不会放弃，这个事情确实比较 难。 核心观点可概括为以下几点： 比如贴吧这个形态肯定要做很多的迭代，在用户体验上，把戾气去掉，改善吧主和吧友之间的关系。打破吧和吧之间的内容的分发的障碍，让UGC的 发帖子方便和便捷，让吧和吧之间的信息可以互通到广场上，同时贴吧优质的内容让好的内容能够发出去。 三年后看到的新闻是，百度贴吧在2025年的战略重点将放在适当减少广告，以促进老用户回归贴吧，并进行自主创作。 恰好三年前，我曾经跟 ...

Core Viewpoint - The article discusses the enduring appeal and unique culture of Baidu Tieba, highlighting the community of users known as "Tieba Laoge" who contribute to its vibrant atmosphere and grassroots spirit [1][10][17]. Group 1: Community Dynamics - Baidu Tieba has over 20 million active forums, with 70% of its users being male, referred to as "Tieba Laoge" [1][2]. - The community is characterized by a mix of humor, support, and knowledge-sharing, where users engage in various topics from personal issues to complex subjects like quantum mechanics [4][5][10]. - Tieba Laoge often provide emotional support and practical advice, creating a sense of camaraderie and understanding among users [5][6][17]. Group 2: Historical Significance - Established in 2003, Baidu Tieba was one of the first interactive platforms in the Chinese internet landscape, allowing users to create forums based on shared interests [7][10]. - The platform played a significant role in the rise of grassroots internet culture in China, enabling users to freely express their thoughts without centralized control [7][10]. - Tieba's influence peaked during events like the "Super Girl" talent show in 2005, which significantly increased user engagement and traffic [8][9]. Group 3: Cultural Impact - Tieba has been a breeding ground for internet memes and cultural phenomena, with many popular phrases and trends originating from its discussions [9][10]. - The platform has maintained a unique identity, contrasting with more polished social media by fostering a raw and genuine user experience [15][17]. - Despite the rise of other platforms, Tieba continues to thrive due to its authentic community and the enduring appeal of its "Laoge spirit" [10][17]. Group 4: Future Outlook - Baidu is reportedly planning to revitalize Tieba by restoring older posts and enhancing user engagement, aiming to recapture the platform's original spirit [15][18]. - The community's grassroots nature and emotional connections among users are seen as key factors for its continued relevance in the evolving digital landscape [17][18].