Investment Rating - The investment rating for the company is "Outperform the Market" [6][4]. Core Views - The company experienced short-term pressure on performance due to the 315 public opinion incident, with a revenue of 1.764 billion yuan in the first half of the year, a year-on-year increase of 15.12%, and a net profit of 188 million yuan, a year-on-year increase of 4.64% [1][8]. - The company has shown strong performance in offline channels and significant growth in peripheral markets, which supports overall revenue stability despite challenges in online sales [1][4]. - The company is expected to see improved performance in the second half of the year as the impact of the public opinion incident diminishes, alongside strong promotion of new products [4][17]. Summary by Sections Financial Performance - In the first half of the year, the company achieved a revenue of 1.764 billion yuan, with a net profit of 188 million yuan, and a non-recurring net profit of 182 million yuan, reflecting year-on-year growth of 15.12%, 4.64%, and 6.06% respectively [1][8]. - In the second quarter, revenue was 769 million yuan, remaining flat year-on-year, while net profit decreased by 25.5% to 57 million yuan due to the impact of the public opinion incident [1][8]. Product and Channel Analysis - The company's "Free Point" brand generated 1.687 billion yuan in revenue in the first half, a year-on-year increase of 20.5%, with health products accounting for over 50% of total revenue [2][8]. - Offline channels performed strongly, with revenue of 1.133 billion yuan, a year-on-year increase of 39.8%, while online channels faced a decline of 9.44% to 592 million yuan due to the public opinion incident [2][9]. Profitability and Cost Structure - The company's gross margin and net profit margin for Q2 were 53.14% and 7.47%, respectively, showing a decline due to revenue pressure and accounting adjustments [3][13]. - The sales expense ratio increased as the company invested more in market promotion and brand awareness in response to the public opinion incident [3][13]. Future Outlook - The company maintains profit forecasts for 2025-2027 at 368 million, 483 million, and 627 million yuan, with corresponding P/E ratios of 35, 26, and 20 times [4][17]. - The company is expected to benefit from the gradual recovery of online business and the promotion of new organic cotton and vitamin E products, which may enhance average transaction value and gross margin [4][17].

Core Viewpoint - Company reported a significant decline in Q1 2025 revenue and net profit, attributed to high base effects and weak demand, prompting a need for strategic adjustments in product and channel management [1][2][3] Financial Performance - Q1 2025 revenue reached 1.79 billion yuan, down 32.3% year-on-year; net profit attributable to shareholders was 450 million yuan, down 37.4%; and net profit excluding non-recurring items was 410 million yuan, down 42.4% [1] - The main brand "汤臣倍健" generated 983 million yuan in revenue, a decrease of 36.37% year-on-year; "健力多" revenue was 201 million yuan, down 46.15%; and Life-Space domestic products brought in 77 million yuan, down 36.19% [1] - International business, represented by LSG, achieved revenue of 244 million yuan, up 5.94% year-on-year, indicating relative stability [1] - Offline channel revenue was 988 million yuan, down 42.62%; online channel revenue was 766 million yuan, down 15.78%, with offline sales significantly impacted by reduced foot traffic and high base effects [1] Cost Management - Q1 2025 gross margin was 68.66%, a decrease of 1.24 percentage points, primarily due to a higher proportion of low-margin products and increased fixed costs from declining revenue [2] - Sales expense ratio was 30.29%, down 0.91 percentage points, reflecting effective cost control measures [2] - Management expense ratio increased to 5.77%, up 1.02 percentage points, due to the decline in revenue [2] - Overall, the net profit margin for Q1 2025 was 26.04%, down 1.13 percentage points year-on-year [2] Strategic Initiatives - In Q2, the company plans to launch new products aimed at revitalizing offline channel sales, including new formats for vitamins and probiotics, and targeting essential consumer groups [3] - The company will conduct offline product launch events to enhance brand visibility and consumer engagement [3] - Profit forecasts for 2025-2027 have been revised downwards due to ongoing weak demand, with projected net profits of 791 million yuan, 921 million yuan, and 1.024 billion yuan, representing reductions of 13%, 17%, and 19% respectively [3] - The company maintains a "buy" rating, emphasizing its leadership position in the dietary supplement industry and the sector's growth potential [3]

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 创业板 投资风 险提示 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股说明书 杭州民生健康药业股份有限公司 招股说明书 声 明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发行 人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其 对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任 何与之相反的声明均属虚假不实陈述。 根据《证券法》规定，股票依法发行后，发行人经营与收益的变化，由发行 人自行负责；投资者自主判断发行人的投资价值，自主作出投资决策，自行承担 股票依法发行后因发行人经营与收益变化或者股票价格变动引致的投资风险。 1-1-1 杭州民生健康药业股份有限公司 招股说明书 保荐人（主承销商） （ ...

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 创业板 投资风 险提示 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股意向书 保荐人（主承销商） 1-1-1 杭州民生健康药业股份有限公司 招股意向书 本次发行概况 | 发行股票类型 | 人民币普通股（A股） | | --- | --- | | 发行股数 | 本次拟公开发行新股8,913.86万股，占发行后总股本的比例不 低于25%，本次发行不存在股东公开发售的情形。 | | 每股面值 | 人民币1.00元 | | 每股发行价格 | 【】元 | | 预计发行日期 | 2023年8月22日 | | 拟上市证券交易所和板块 | 深圳证券交易所创业板 | | 发行后总股本 | 35,655.4330万股 | | 保荐人（主承销商） | 财通证券股份有限公司 | ...

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程序。本招股说明书（注 册稿）不具有据以发行股票的法律效力，仅供预先披露之用。投资者应当以正式公告的招股 说明书全文作为投资决定的依据。 保荐人（主承销商） （浙江省杭州市西湖区天目山路 198 号财通双冠大厦西楼） 创业板 投资风 险提示 杭州民生健康药业股份有限公司 招股说明书（注册稿） 声 明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发行 人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其 对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任 何与之相反的声明均属虚假不 ...