京东肯特瑞此次规划的投教活动将突破传统模式，采用线上线下相结合的方式，构建全方位投教体系。 线上部分将依托京东金融APP平台，设立专属"投教专区"，提供丰富的图文、直播等内容资源，帮助投 资者系统学习基金投资知识。线下活动将注重互动体验与精准服务。京东肯特瑞计划走进高校、商圈和 社区，开展"未来金融家培育计划"、"投资策略分享会"等交流活动。 这些举措与京东肯特瑞"以投资者为中心"的服务转型一脉相承。数据显示，截至2025年7月底，京东金 融平台上基金新增用户数同比增长58%，基金交易用户数同比增长47%，交易活跃度持续提升。从投资 者结构看，25-35岁的投资者占比约40%，18-25岁的投资者占比约20%，年轻化特征明显。在投资偏好 方面，平台用户呈现出"进取为主、稳健托底"的多元化配置特征，其中权益主动类基金和指数基金占比 达68%，稳健债基与"固收+"产品合计占比20%，显示出投资者配置更趋理性。 专题：北京公募基金高质量发展系列活动启动 新时代、新基金、新价值 为深入贯彻北京证监局关于推动公募基金行业高质量发展的指导意见，京东肯特瑞基金销售有限公司 （以下简称：京东肯特瑞）近日宣布，将推出一系列多元 ...

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has introduced a plan to promote high-quality development of public funds, emphasizing a shift from scale to investor returns, which is being actively implemented by JD Wealth [1][2] Group 1: Regulatory Response and Market Impact - JD Wealth has responded to regulatory guidance by enhancing services and investor protection, achieving significant growth in user engagement, with new fund users increasing by 58% year-on-year and trading users by 47% as of July 2025 [1] - The investor demographic is becoming younger, with 40% of investors aged 25-35 and 20% aged 18-25, collectively representing over half of the fund investment growth [1] - The investment preference is shifting towards a diversified allocation, with 68% in equity active and index funds, and 20% in stable bond funds and "fixed income+" products, indicating a trend of "aggressive as primary, stable as support" [1] Group 2: Strategic Development Directions - JD Wealth is transitioning from a "fund sales platform" to an "asset allocation service provider," focusing on high-quality development, enhancing equity fund layouts, and establishing core business indicators related to investor returns and investment duration [2] - The company is building a refined fund classification system and evaluation matrix covering nearly a thousand niche sectors, integrating investor returns and performance benchmarks into core evaluation metrics [2] - JD Wealth aims to accelerate its "investment advisory" transformation, guiding investors to shift from focusing on individual products to improving portfolios and emphasizing long-term holdings [2]

Core Insights - The Z generation is becoming a major force in the fund investment sector, with 40% of investors aged 25-35 and 20% aged 18-25, indicating a shift in wealth management perspectives among younger investors [1][2] - The A-share market's strong performance has created a favorable environment for young investors, as evidenced by the major indices reaching new highs [1] - The rise of mobile internet and social media has lowered investment barriers and accelerated financial literacy among the younger demographic [1] Investment Preferences - 68% of investments are in active equity funds and index funds, reflecting confidence in structural market trends, while 20% is allocated to low-volatility products [3] - The top regions for fund purchases are Guangdong, Jiangsu, and Beijing, highlighting a correlation between economic vitality and investment enthusiasm [3] Strategic Initiatives - JD Finance is transitioning from a "fund sales platform" to an "asset allocation service provider," focusing on a refined fund classification system and AI-driven market insights [2][3] - The platform aims to enhance investor experience by optimizing service models and providing professional tools for investment strategy [3][4] - Future plans include deepening service concepts through technology and professional services to create more value for investors [4]

Core Insights - The A-share market continues to show strength, with all three major indices reaching new highs for the year, indicating increased trading activity [1] - The demographic of young investors is rising, with those aged 25-35 making up 40% and those aged 18-25 accounting for 20%, highlighting the growing influence of Generation Z in fund investments [1] Group 1: Market Performance - The A-share market has shown significant momentum, with all three major indices achieving new annual highs, reflecting a robust trading environment [1] - The trading activity on the market has notably increased, suggesting a positive sentiment among investors [1] Group 2: Investor Demographics - Young investors are becoming a significant force in fund investments, with over 60% of investors aged 25 and under [1] - The platform's user base is characterized by a youthful demographic, indicating a shift in investment behavior towards younger generations [1] Group 3: Investment Preferences - The investment choices of platform users are diverse, with active equity funds and index funds comprising 68% of the portfolio, showcasing investor confidence in structural market trends [2] - Conservative bond funds account for approximately 15%, while "stable income+" products make up 5%, indicating a balanced approach to risk and return among some investors [2] Group 4: Service Enhancements - The fund channel of the platform has undergone a comprehensive upgrade, utilizing AI to capture market trends in real-time and creating four major investment IP matrices [2] - The company aims to enhance its "investor-centric" service philosophy through technology and professional services, focusing on global asset allocation and improving user experience [2]

Group 1 - JD Finance has revealed important investor data, indicating a significant increase in the proportion of young investors, with those aged 25-35 making up 40% and those aged 18-25 accounting for 20% of the platform's users [1][2] - The platform's fund business has shown a positive trend, with new user numbers increasing by 58% year-on-year and fund trading user numbers rising by 47% as of July 2025 [1][2] - The platform's fund products include various types such as money market funds, bond funds, mixed funds, and equity funds, with a projected non-money fund scale of 126.3 billion yuan by the end of 2024 [1] Group 2 - Users exhibit a diversified product preference, with active equity funds and index funds comprising 68% of the total, reflecting investor confidence in structural market trends [2] - The top three provinces for fund purchases are Guangdong, Jiangsu, and Beijing, indicating a strong correlation between economic vitality and investment enthusiasm [2] - JD Finance aims to transition from a "fund sales platform" to an "asset allocation service provider," focusing on enhancing the role of equity assets in wealth allocation [2]

Core Viewpoint - JD Finance has revealed important investor data, highlighting a significant increase in young investors, particularly those aged 25-35 and 18-25, indicating a shift in the investor demographic towards the "Z generation" [2][5]. Group 1: Investor Demographics - The proportion of investors aged 25-35 is approximately 40%, while those aged 18-25 account for about 20%, together making up over half of the investor base [5]. - The "Z generation" is becoming a key growth force in fund investments [2]. Group 2: Fund Performance and User Engagement - As of July 2025, the number of new users on the JD Finance platform has increased by 58% year-on-year, and the number of fund trading users has grown by 47%, indicating a rise in trading activity [5]. - The platform's fund offerings include various types such as money market funds, bond funds, mixed funds, and equity funds, with a total non-money fund scale of 126.3 billion yuan expected by the end of 2024 [4]. Group 3: Investment Preferences - Investors show a diversified product selection, with active equity funds and index funds making up 68% of the portfolio, reflecting confidence in structural market trends [5]. - Stable bond funds account for about 15%, and "fixed income +" products represent 5%, indicating a balanced approach to risk and return among some investors [5]. Group 4: Geographic Distribution - The top three provinces for fund purchases are Guangdong, Jiangsu, and Beijing, where investors exhibit higher sensitivity to market opportunities [5]. Group 5: Strategic Focus - JD Finance is prioritizing the development of equity funds, aiming to enhance the scale and proportion of equity assets in wealth allocation [6]. - The company plans to deepen its "investor-centric" service philosophy, leveraging technology and professional services to create more value for investors [6].

Core Insights - The report indicates that young people are increasingly prioritizing savings and passive income for financial security, with 30% of respondents feeling secure with savings between 1-5 million [1] - 57% of respondents consider passive income that covers expenses as a key indicator of stability, surpassing the traditional notion of a stable job [1][9] - Young people's investment habits are shifting from single savings to diversified allocations, favoring stable products like bond funds, bank wealth management, and gold [1][2] Group 1: Financial Security and Passive Income - 57% of respondents view passive income as a primary condition for financial security, compared to 48% who prefer stable jobs [1] - Over 40% of respondents believe that a monthly passive income of 3,000-8,000 yuan provides a sense of security, with expectations increasing among those with more wealth [4] - 31% of respondents feel secure only when their monthly passive income exceeds 15,000 yuan, indicating higher expectations among older generations [4] Group 2: Investment Preferences - 50% of respondents hold bank deposits, while over 40% own bond funds and stock funds, and 31% have bank wealth management products [4][6] - 60% of respondents express a willingness to invest in stable bond funds, while nearly 40% prefer gold, with a 10% decrease in the preference for bank deposits [1][2] - Among those holding bond funds, 40% are post-95s, and half plan to maintain a bond fund allocation of 20%-50% [2][6] Group 3: Market Trends - The bond market has transitioned from a bull market to a volatile phase, yet bonds remain a cornerstone for risk-averse investors seeking stable returns [2] - In the first half of the year, stable assets generated 7.97 billion yuan in returns for users, with a 5% increase in average bond fund holdings compared to the previous year [2] - The central bank is likely to maintain a relatively loose monetary policy, suggesting a favorable medium-term outlook for the bond market despite short-term volatility [2]