以下文章来源于克而瑞产品测评 ，作者产品力研究中心 克而瑞产品测评 . 成都豪宅的空中院馆融合传统院落与高层建筑，以核心功能模块、复合功能等为特征，推动高端住 宅升级。 文/产品力研究中心 作为成都豪宅独有的标志性空间创新， 空中院馆 以"立体院落"为核心理念，将传统院落文化与高层建筑 形态深度融合，通过重构空间与迭代功能，实现居住体验升级。其本质是以入户十字动线枢纽与半敞开 式过渡空间的设计，打破传统住宅的割裂感——既以洄游动线串联客餐厅、主卧等核心功能区，又以"家 庭生活中心点"的定位整合场景互动、私密休憩、动线中转等复合需求。 聚焦房地产产品、交付研究及产品力、交付力测评 相较于传统景观阳台的"补充性角色"，空中院馆已跃升为高端产品的"核心功能模块"，其设计通常具备 三大特征：一是 空间优先级 提升，从边缘附加空间转为家庭核心区；二是 功能复合化 ，兼具枢纽、社 交、定制场景功能；三是 形态创新 ，搭配270°端厅全景舱与L型落地窗，实现采光通风最大化及室内外 景观双向渗透。目前，该设计多应用于200㎡以上的高端户型，成为成都豪宅产品力竞争的关键指标。 归家第一眼 当仪式感遇见沉浸式景观 01 成都阅天 ...

政策、行业、融资 政策：两会定调"稳楼市""好房子"，供需协同促转型 行业：市场企稳蓄动能，新模式发展稳中向好 融资：广东率先落地专项债收储，房企债务重组迎来进展 ◎ 文 / 克而瑞研究中心 壹 政策篇 两会定调"稳楼市""好房子"，供需协同促转型 2025年初，全国两会首次将"稳住楼市股市"写入总体要求，并明确"建设好房子"作为产业转型方向。城中村 改造提质扩面，带动增量需求提升、兼顾增加优质土地供给。推进保障房收储，优化库存结构。首次在促消 费文件中提出推动房地产市场止跌回稳，意在明确稳定楼市预期，并从供需两端协同发力，要求落实税收优 惠及公积金政策松绑，激活购房消费动能。房地产金融环境持续改善，融资协调机制进一步扩围增效。地方 层面，全国66个省市出台124次政策，积极落实中央稳市场要求，在保障合理刚需和改善需求的基础上，大 力推进好房子建设和供给侧优化管理。 展望2025年全年，预计中央政策将以"稳预期、防风险、促转型"为主线，通过供需两端协同管理、产品品质 升级、金融支持与风险防控并重、住房保障体系完善等四维发力，加速构建房地产发展新模式。地方层面， 重点城市将率先推动"好房子"建设标准落地，以产品 ...

Investment Rating - The report provides a positive outlook for the real estate industry, emphasizing a "stabilization" approach to the market in 2025, with a focus on quality housing construction and financial support mechanisms [3][4][6]. Core Insights - The central government aims to stabilize the real estate market through a combination of policies that focus on demand and supply coordination, product quality upgrades, financial support, and risk prevention [4][5][6]. - The introduction of the "good housing" initiative signifies a shift towards high-quality development in the industry, with an emphasis on safety, comfort, and sustainability [7][8]. - The report highlights the importance of local governments in implementing policies that align with central directives, particularly in major cities [12][19]. Policy Overview - The National People's Congress has set the tone for 2025 by emphasizing the need to stabilize the real estate market and promote the construction of quality housing [3][6]. - A series of policies have been introduced to enhance consumer confidence and stimulate housing demand, including tax incentives and adjustments to housing fund policies [8][9]. - Local governments have been proactive, with 66 provinces and cities implementing 124 policies aimed at stabilizing the market in the first quarter of 2025 [12][19]. Market Trends - The real estate market is showing signs of stabilization, with key indicators such as new housing sales and investment levels beginning to recover [21][24]. - The report notes a narrowing decline in housing prices, particularly in first-tier cities, indicating a potential turnaround in market sentiment [27][28]. - The overall housing supply has decreased significantly, with a 29% year-on-year drop in new housing supply in early 2025, reflecting a tightening market [39][42]. Financial Environment - The financial environment for real estate is improving, with measures in place to enhance liquidity for developers and support for quality projects [10][11]. - The central bank and financial regulators are focusing on risk management and innovative financing tools to support the sector's transition [10][11]. - The report emphasizes the importance of digital transformation and technology in driving efficiency and sustainability in the real estate sector [11][12].

Core Viewpoint - The article emphasizes the importance of the "good house" concept introduced in the government work report, indicating a shift towards quality improvement in the real estate sector, with over half of the top 100 real estate companies experiencing performance growth in early 2025 [1][36]. Product Summary - The "good house" concept was officially included in the government work report for the first time, highlighting its significance and prompting real estate companies to enhance product quality and living experiences [3]. - In Q1 2025, there was a noticeable shift in market demand from two-bedroom and three-bedroom units to four-bedroom units, with the market share of four-bedroom products exceeding 30% for the first time [5][7]. - The demand structure in the real estate market is evolving, with a decreasing proportion of first-time buyers and an increasing focus on quality and functionality from buyers seeking improved living conditions [7][9]. - The market is trending towards larger living spaces, with increased sales of properties over 110 square meters, indicating a growing preference for larger and more comfortable living environments [9][10]. - Product innovation is focusing on functional upgrades and cultural integration, with companies adopting strategies like space reconstruction and cultural empowerment to enhance product value [15][16]. Performance Summary - The real estate market in early 2025 showed signs of stabilization, with over 50% of the top 100 real estate companies reporting year-on-year performance growth [37][42]. - The sales figures for the top 100 companies in January and February 2025 indicated a slight decline compared to the previous year, but some companies experienced significant recovery in performance [38][39]. - The entry thresholds for the top 10 and top 100 real estate companies have increased, while other tiers have seen a decrease in their thresholds, reflecting a competitive market landscape [40]. - Among the top 100 companies, state-owned enterprises showed a higher proportion of performance growth compared to private and mixed-ownership companies, with 70% of state-owned enterprises reporting growth [42].