Group 1: Financial Performance - In Q1 2025, Xiaomi Group achieved total revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, setting a new historical high [1] - The adjusted net profit for the quarter was 10.7 billion yuan, reflecting a year-on-year growth of 64.5%, also a record high [1] Group 2: Mobile Business - Xiaomi's mobile revenue reached 50.6 billion yuan in Q1 2025, with a gross margin of 12.4% [1] - Global smartphone shipments totaled 41.8 million units, marking a 3% year-on-year increase, with a global market share of 14.1% [1] - In the Chinese market, Xiaomi regained the top position with a market share of 18.8% [1] Group 3: IoT and Home Appliances - Xiaomi's IoT revenue for Q1 2025 was 32.3 billion yuan, with a gross margin of 25.2%, both figures reaching historical highs [2] - The company is focusing on high-end and international strategies for its IoT business, with plans to establish 10,000 Xiaomi Home stores overseas from 2025 to 2029 [2] Group 4: Automotive and AI Innovations - Revenue from Xiaomi's automotive and AI innovation business was 18.6 billion yuan in Q1 2025, with a gross margin of 23.2% [2] - The company launched the luxury high-performance SUV model YU7, equipped with advanced technology, and anticipates strong market performance upon pricing announcement [2] Group 5: AI and Chip Development - Xiaomi officially released its self-developed chip, Xuanjie O1, in May 2025, utilizing second-generation 3nm technology [3] - The chip features a 10-core CPU and a 16-core GPU, and will be used in the Xiaomi 15S Pro smartphone and Pad 7 Ultra tablet [3] Group 6: Future Projections - Revenue projections for Xiaomi from 2025 to 2027 are estimated at 486.7 billion yuan, 634.5 billion yuan, and 764.8 billion yuan, with year-on-year growth rates of 33%, 30%, and 21% respectively [3] - Adjusted net profit for the consumer electronics segment is projected to be 41.9 billion yuan, 52.0 billion yuan, and 61.1 billion yuan for the same period, with growth rates of 25%, 24%, and 18% respectively [3]

Core Viewpoint - The relationship between Midea Group and Xiaomi has shifted from collaboration to competition, marked by Midea's complete divestment of Xiaomi shares worth 1.8 billion yuan in 2024, ending a partnership that began in 2014 [1][2]. Group 1: Strategic Shifts - Midea's Chairman Fang Hongbo stated that entering the home appliance industry now means losing strategically, emphasizing that Midea does not fear Xiaomi's entry [1][3]. - Midea has been gradually reducing its stake in Xiaomi since 2020, coinciding with Xiaomi's rapid growth in the home appliance sector, particularly in air conditioning, which saw over 6.8 million units shipped in 2024, a growth rate exceeding 50% [2][3]. - Xiaomi's strategy includes launching high-end products like the "Mijia Central Air Conditioning Pro," which integrates various smart home devices, enhancing customer retention and increasing average transaction value [2][4]. Group 2: Market Dynamics - Xiaomi's competitive pricing strategy has allowed it to capture market share quickly, with its air conditioning products priced significantly lower than those of Midea and Gree [2][4]. - Midea's response to Xiaomi's market encroachment includes a dual strategy of focusing on both high-end and entry-level products to defend its market position [3][4]. Group 3: Competitive Advantages - Midea's strength lies in its comprehensive supply chain, global presence, and diversified business model, with over 40% of its revenue coming from international markets [4]. - In contrast, Xiaomi's advantages stem from its ecosystem and internet-driven marketing strategies, which have proven effective in driving sales of its home appliances [4][5]. Group 4: Challenges Ahead - Xiaomi faces significant challenges in establishing a robust offline service network, with plans to build 400 large stores by 2025, which still falls short compared to Midea's extensive distribution network [5]. - Analysts highlight Xiaomi's reliance on external suppliers for key components, which may hinder its long-term competitiveness in the home appliance market [5].

Investment Rating - The report maintains a "Buy" rating for Xiaomi Group [3][6] Core Views - Xiaomi Group achieved record high revenue and profit in Q1 2025, with total revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, and adjusted net profit of 10.7 billion yuan, up 64.5% year-on-year [1][3] - The smartphone segment regained the top market share in China, with revenue of 50.6 billion yuan and a gross margin of 12.4% in Q1 2025, while global smartphone shipments reached 41.8 million units, a 3% increase [1][3] - The IoT business continues to focus on high-end and international markets, generating 32.3 billion yuan in revenue with a gross margin of 25.2% in Q1 2025 [2][3] - The automotive segment reported revenue of 18.6 billion yuan, with the new SUV model YU7 expected to become a bestseller upon pricing announcement [2][3] Financial Summary - Revenue projections for Xiaomi Group are 486.7 billion yuan, 634.5 billion yuan, and 764.8 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 33%, 30%, and 21% [3][5] - Adjusted net profit for the core consumer electronics business is expected to be 41.9 billion yuan, 52.0 billion yuan, and 61.1 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 25%, 24%, and 18% [3][5] - The report anticipates a target price of 60 HKD for Xiaomi Group based on a P/E ratio of 20x for 2026 estimates [3][6]

Core Viewpoint - The article highlights the launch of Xiaomi's high-end products, including the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra car, emphasizing the company's strategy to penetrate the high-end market and enhance its product ecosystem [1][2][4]. Group 1: Smartphone - Xiaomi 15 Ultra - The Xiaomi 15 Ultra is positioned as a flagship in imaging technology, featuring a new 1-inch main camera and a 200MP super telephoto lens, with a starting price of 6499 yuan [1][5]. - The device boasts significant upgrades in night photography, display, performance cooling, battery life, and communication systems, aiming for a breakthrough in the 6K+ ultra-high-end market over the next five years [1][6]. - Xiaomi has established a strong presence in the 4-6K yuan price segment and aims to compete directly with Apple in terms of products, services, and ecosystem [1][4]. Group 2: Automotive - Xiaomi SU7 Ultra - The Xiaomi SU7 Ultra is priced at 529,900 yuan, targeting the luxury car market with a focus on performance, technology, and luxury features [2][17]. - The car has received 248,000 sales orders for 2024, with 135,000 units expected to be delivered, indicating strong market demand [2][17]. - It features a maximum power of 1548PS, advanced smart driving capabilities, and a luxurious interior, aiming to redefine standards in the automotive industry [2][18][20]. Group 3: IoT and Home Appliances - Xiaomi has launched multiple IoT products, including smart home appliances and laptops, focusing on high-end market penetration and AI integration [3][8]. - The new product line includes the Xiaomi Buds 5 Pro and various smart home devices, emphasizing performance upgrades and AI applications for seamless device interconnectivity [3][13][14]. - The company is committed to a comprehensive high-end strategy across all product categories, with the central air conditioning system marking its entry into the pre-installation market [3][16]. Group 4: Investment Outlook - Xiaomi is recognized as one of the top three global smartphone manufacturers and the largest AIoT smart hardware platform, with a positive outlook on its growth potential across various business segments [4][4]. - The company is expected to benefit from its high-end smartphone strategy, IoT business expansion, and robust internet services, with projections for revenue growth in the coming years [4][4].

作 者丨雷晨 编 辑丨张伟贤 黎雨桐 小米集团合伙人兼总裁、手机部总裁、小米品牌总经理卢伟冰近日在微博上透露，"小米手机 未来5年高端化的目标之一，就是要在6 0 0 0元+价格段实现规模化的突破"，并表示Ultr a是 6K+突破的关键产品，对小米1 5 Ultr a的产品力充满信心。 发布会另一大看点是小米SU7 Ultr a，预售价8 1 . 4 9万元。性能上，该车搭载双V8 s+V6 s三电 机全轮驱动系统，最大马力1 5 4 8PS，零百加速仅需1 . 9 8秒，实测最高时速可突破3 5 0 km/ h， 百零制动距离3 0 . 8米，性能对标百万级超跑。 在发布会前夕，雷军曾提醒喜欢Ultr a的消费者提前下载小米汽车Ap p小定，以获得优先排产 资格。 2月2 7日上午，小米股价继续冲高，市值一度逼近1 . 5万亿港元，成为市场焦点。 创始人雷军 的财富水涨船高，一度成功超越农夫山泉创始人钟睒睒，成为中国新首富， 然而随着股价回 调，首富之名又迅速易主。 随后，据红星新闻报道， 针对小米创始人雷军身家超过农夫山泉创始人钟睒睒、升任"中国新 首富"的消息，雷军在武大校友群回应称：假新闻。 另据彭 ...