Group 1: Financial Performance - In Q1 2025, Xiaomi Group achieved total revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, setting a new historical high [1] - The adjusted net profit for the quarter was 10.7 billion yuan, reflecting a year-on-year growth of 64.5%, also a record high [1] Group 2: Mobile Business - Xiaomi's mobile revenue reached 50.6 billion yuan in Q1 2025, with a gross margin of 12.4% [1] - Global smartphone shipments totaled 41.8 million units, marking a 3% year-on-year increase, with a global market share of 14.1% [1] - In the Chinese market, Xiaomi regained the top position with a market share of 18.8% [1] Group 3: IoT and Home Appliances - Xiaomi's IoT revenue for Q1 2025 was 32.3 billion yuan, with a gross margin of 25.2%, both figures reaching historical highs [2] - The company is focusing on high-end and international strategies for its IoT business, with plans to establish 10,000 Xiaomi Home stores overseas from 2025 to 2029 [2] Group 4: Automotive and AI Innovations - Revenue from Xiaomi's automotive and AI innovation business was 18.6 billion yuan in Q1 2025, with a gross margin of 23.2% [2] - The company launched the luxury high-performance SUV model YU7, equipped with advanced technology, and anticipates strong market performance upon pricing announcement [2] Group 5: AI and Chip Development - Xiaomi officially released its self-developed chip, Xuanjie O1, in May 2025, utilizing second-generation 3nm technology [3] - The chip features a 10-core CPU and a 16-core GPU, and will be used in the Xiaomi 15S Pro smartphone and Pad 7 Ultra tablet [3] Group 6: Future Projections - Revenue projections for Xiaomi from 2025 to 2027 are estimated at 486.7 billion yuan, 634.5 billion yuan, and 764.8 billion yuan, with year-on-year growth rates of 33%, 30%, and 21% respectively [3] - Adjusted net profit for the consumer electronics segment is projected to be 41.9 billion yuan, 52.0 billion yuan, and 61.1 billion yuan for the same period, with growth rates of 25%, 24%, and 18% respectively [3]

Core Viewpoint - The relationship between Midea Group and Xiaomi has shifted from collaboration to competition, marked by Midea's complete divestment of Xiaomi shares worth 1.8 billion yuan in 2024, ending a partnership that began in 2014 [1][2]. Group 1: Strategic Shifts - Midea's Chairman Fang Hongbo stated that entering the home appliance industry now means losing strategically, emphasizing that Midea does not fear Xiaomi's entry [1][3]. - Midea has been gradually reducing its stake in Xiaomi since 2020, coinciding with Xiaomi's rapid growth in the home appliance sector, particularly in air conditioning, which saw over 6.8 million units shipped in 2024, a growth rate exceeding 50% [2][3]. - Xiaomi's strategy includes launching high-end products like the "Mijia Central Air Conditioning Pro," which integrates various smart home devices, enhancing customer retention and increasing average transaction value [2][4]. Group 2: Market Dynamics - Xiaomi's competitive pricing strategy has allowed it to capture market share quickly, with its air conditioning products priced significantly lower than those of Midea and Gree [2][4]. - Midea's response to Xiaomi's market encroachment includes a dual strategy of focusing on both high-end and entry-level products to defend its market position [3][4]. Group 3: Competitive Advantages - Midea's strength lies in its comprehensive supply chain, global presence, and diversified business model, with over 40% of its revenue coming from international markets [4]. - In contrast, Xiaomi's advantages stem from its ecosystem and internet-driven marketing strategies, which have proven effective in driving sales of its home appliances [4][5]. Group 4: Challenges Ahead - Xiaomi faces significant challenges in establishing a robust offline service network, with plans to build 400 large stores by 2025, which still falls short compared to Midea's extensive distribution network [5]. - Analysts highlight Xiaomi's reliance on external suppliers for key components, which may hinder its long-term competitiveness in the home appliance market [5].

Investment Rating - The report maintains a "Buy" rating for Xiaomi Group [3][6] Core Views - Xiaomi Group achieved record high revenue and profit in Q1 2025, with total revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, and adjusted net profit of 10.7 billion yuan, up 64.5% year-on-year [1][3] - The smartphone segment regained the top market share in China, with revenue of 50.6 billion yuan and a gross margin of 12.4% in Q1 2025, while global smartphone shipments reached 41.8 million units, a 3% increase [1][3] - The IoT business continues to focus on high-end and international markets, generating 32.3 billion yuan in revenue with a gross margin of 25.2% in Q1 2025 [2][3] - The automotive segment reported revenue of 18.6 billion yuan, with the new SUV model YU7 expected to become a bestseller upon pricing announcement [2][3] Financial Summary - Revenue projections for Xiaomi Group are 486.7 billion yuan, 634.5 billion yuan, and 764.8 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 33%, 30%, and 21% [3][5] - Adjusted net profit for the core consumer electronics business is expected to be 41.9 billion yuan, 52.0 billion yuan, and 61.1 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 25%, 24%, and 18% [3][5] - The report anticipates a target price of 60 HKD for Xiaomi Group based on a P/E ratio of 20x for 2026 estimates [3][6]

Core Viewpoint - The article highlights the launch of Xiaomi's high-end products, including the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra car, emphasizing the company's strategy to penetrate the high-end market and enhance its product ecosystem [1][2][4]. Group 1: Smartphone - Xiaomi 15 Ultra - The Xiaomi 15 Ultra is positioned as a flagship in imaging technology, featuring a new 1-inch main camera and a 200MP super telephoto lens, with a starting price of 6499 yuan [1][5]. - The device boasts significant upgrades in night photography, display, performance cooling, battery life, and communication systems, aiming for a breakthrough in the 6K+ ultra-high-end market over the next five years [1][6]. - Xiaomi has established a strong presence in the 4-6K yuan price segment and aims to compete directly with Apple in terms of products, services, and ecosystem [1][4]. Group 2: Automotive - Xiaomi SU7 Ultra - The Xiaomi SU7 Ultra is priced at 529,900 yuan, targeting the luxury car market with a focus on performance, technology, and luxury features [2][17]. - The car has received 248,000 sales orders for 2024, with 135,000 units expected to be delivered, indicating strong market demand [2][17]. - It features a maximum power of 1548PS, advanced smart driving capabilities, and a luxurious interior, aiming to redefine standards in the automotive industry [2][18][20]. Group 3: IoT and Home Appliances - Xiaomi has launched multiple IoT products, including smart home appliances and laptops, focusing on high-end market penetration and AI integration [3][8]. - The new product line includes the Xiaomi Buds 5 Pro and various smart home devices, emphasizing performance upgrades and AI applications for seamless device interconnectivity [3][13][14]. - The company is committed to a comprehensive high-end strategy across all product categories, with the central air conditioning system marking its entry into the pre-installation market [3][16]. Group 4: Investment Outlook - Xiaomi is recognized as one of the top three global smartphone manufacturers and the largest AIoT smart hardware platform, with a positive outlook on its growth potential across various business segments [4][4]. - The company is expected to benefit from its high-end smartphone strategy, IoT business expansion, and robust internet services, with projections for revenue growth in the coming years [4][4].

Core Viewpoint - Xiaomi's recent stock surge brought its market capitalization close to 1.5 trillion HKD, briefly making its founder Lei Jun the richest person in China, although this title quickly changed hands again due to stock price adjustments [1][2]. Product Launch and Strategy - Xiaomi is set to hold a significant product launch event featuring two flagship products: the Xiaomi 15 Ultra and the Xiaomi SU7 Ultra, marking a pivotal step in its high-end market strategy [3][4][5]. - The Xiaomi 15 Ultra is a culmination of five years of high-end exploration, featuring a 1-inch main camera and a Leica 200MP super telephoto lens, alongside advanced communication technologies [8][12]. - The Xiaomi SU7 Ultra, priced at 814,900 CNY, boasts impressive performance metrics, including a maximum horsepower of 1548PS and a 0-100 km/h acceleration time of just 1.98 seconds, positioning it against high-end supercars [8][12]. Market Position and Valuation - Xiaomi's stock price rose over 4% to 58.7 HKD per share, reaching a historical high and reflecting a significant valuation shift in the market [14]. - Lei Jun's wealth is primarily derived from Xiaomi Group, the "Kingsoft system" listed companies, and Shunwei Capital, with an estimated total wealth nearing 440 billion CNY [14][15]. - The company's valuation logic is evolving from a reliance on smartphone sales to a diversified business model that includes IoT, electric vehicles, and internet services, enhancing its growth potential [15][16]. Future Outlook - Xiaomi's ongoing investments in AI and electric vehicles are expected to open up broader opportunities for long-term growth, despite short-term stock price volatility [17].