Core Viewpoint - Guangdong's prepared food industry is becoming a global leader, with a projected output value growth of 21.7% in 2024, driven by its strong food industry foundation and innovative capabilities [1] Group 1: Industry Challenges and Responses - The prepared food industry faces five core challenges when going global: information barriers, differences in qualification standards, supply-demand matching, market recognition, and brand promotion [2] - In response, the Southern Finance Group established the "Guangdong Prepared Food Going Global Industry Alliance" in March 2023, integrating resources from food companies, logistics partners, and overseas channels [2] - The group launched the "Golden Year Dish" initiative in early 2024, facilitating the first batch of products to pass New Zealand MPI certification, achieving both reputation and sales breakthroughs [2] Group 2: Operational Strategies - Southern Finance Group has developed a four-dimensional empowerment system comprising media, think tanks, data, and ecology to address industry challenges [3] - The group published the "China Prepared Food Going Global White Paper" and utilized AI technology to analyze customs data, optimizing supply chains for small and medium-sized enterprises [3] - Initiatives include establishing overseas warehouses and promoting cultural IPs like the "Chinese Year Dish Festival" to enhance market recognition [3] Group 3: Strategic Framework - The "Pin He Yuan" strategy focuses on quality control and brand building, emphasizing collaboration across the supply chain, and adopting a long-term approach through shared factories and R&D centers in markets like New Zealand [4] - The first overseas shared factory for Guangdong prepared food has expanded to 22 dumpling chain stores, indicating a shift from single-point breakthroughs to ecological implementation [4] - The strategic significance of going global transcends commercial dimensions, as it addresses global food security challenges, with approximately 733 million people facing food shortages worldwide in 2023 [4] Group 4: Future Directions - Despite ongoing challenges, the global footprint of Guangdong's prepared food industry is beginning to take shape [4] - Southern Finance Group plans to innovate the "news + government service business" model, transforming media influence into industrial momentum through policy interpretation and resource matching [4]