了第一家麦当 劳。那时它们带 来的不仅是陌生 的味道，还有一 种对标准化的想 象：牛肉饼在中 央工厂统一加 十分钟再谈预制 菜·预制菜出 海：从肯德基、 麦当劳的全球脚 本，到中华美食 的世界叙事_南 方+_南方plus 从纽约到东京， 从麦加到开普 敦，麦当劳的金 色拱门与肯德基 的红白条纹早已 成为全球都市的 标识图。而今 天，"广东喊全 球吃预制菜"的 呼声响起，中国 预制菜开启了一 场同样精彩的全 球之旅。 中国预制菜出 海，不只是把湛 江鸡、狮头鹅、 剁椒鱼头、宫保 鸡丁装进包装 盒，配上料理 包，而是如何让 中式餐桌像汉堡 和炸鸡那样，在 不同文化区域中 落地生根。 一、肯德基、麦 当劳全球布局的 启示 1987年，北京前 门的第一家肯德 基开门营业；三 年后，深圳迎来 工，冷冻配送到 各地；面包提前 预制，只需在门 店加热组装。所 有动作都有时间 刻度，所有口味 都能复制。 在那之前，中国 餐饮讲究的是手 艺和锅气。在那 之后，消费者意 识到吃饭也能被 工业化服务。 麦当劳靠"叔 叔"抓住孩子， 肯德基靠"上 校"俘获职场人 ——它们用的是 品牌形象，追求 的是对确定性的 精准掌控。这种 掌控力 ...

从纽约到东京，从麦加到开普敦，麦当劳的金色拱门与肯德基的红白条纹早已成为全球都市的标识图。 而今天，"广东喊全球吃预制菜"的呼声响起，中国预制菜开启了一场同样精彩的全球之旅。 中国预制菜出海，不只是把湛江鸡、狮头鹅、剁椒鱼头、宫保鸡丁装进包装盒，配上料理包，而是如何 让中式餐桌像汉堡和炸鸡那样，在不同文化区域中落地生根。 肯德基、麦当劳全球布局的启示 1987年，北京前门的第一家肯德基开门营业；三年后，深圳迎来了第一家麦当劳。那时它们带来的不仅 是陌生的味道，还有一种对标准化的想象：牛肉饼在中央工厂统一加工，冷冻配送到各地；面包提前预 制，只需在门店加热组装。所有动作都有时间刻度，所有口味都能复制。 在那之前，中国餐饮讲究的是手艺和锅气。在那之后，消费者意识到吃饭也能被工业化服务。 麦当劳靠"叔叔"抓住孩子，肯德基靠"上校"俘获职场人——它们用的是品牌形象，追求的是对确定性的 精准掌控。这种掌控力体现在：无论何时何地，消费者都能获得品质如一、体验一致的餐饮服务，消除 了选择的不确定性，构建了强大的消费信任。 同时，它们建立了成熟的供应链体系：牛肉饼在中央工厂统一生产，冷冻后配送到门店；汉堡面包工厂 预制，门店 ...

Core Viewpoint - Guangdong's prepared food industry is becoming a global leader, with a projected output value growth of 21.7% in 2024, driven by its strong food industry foundation and innovative capabilities [1] Group 1: Industry Challenges and Responses - The prepared food industry faces five core challenges when going global: information barriers, differences in qualification standards, supply-demand matching, market recognition, and brand promotion [2] - In response, the Southern Finance Group established the "Guangdong Prepared Food Going Global Industry Alliance" in March 2023, integrating resources from food companies, logistics partners, and overseas channels [2] - The group launched the "Golden Year Dish" initiative in early 2024, facilitating the first batch of products to pass New Zealand MPI certification, achieving both reputation and sales breakthroughs [2] Group 2: Operational Strategies - Southern Finance Group has developed a four-dimensional empowerment system comprising media, think tanks, data, and ecology to address industry challenges [3] - The group published the "China Prepared Food Going Global White Paper" and utilized AI technology to analyze customs data, optimizing supply chains for small and medium-sized enterprises [3] - Initiatives include establishing overseas warehouses and promoting cultural IPs like the "Chinese Year Dish Festival" to enhance market recognition [3] Group 3: Strategic Framework - The "Pin He Yuan" strategy focuses on quality control and brand building, emphasizing collaboration across the supply chain, and adopting a long-term approach through shared factories and R&D centers in markets like New Zealand [4] - The first overseas shared factory for Guangdong prepared food has expanded to 22 dumpling chain stores, indicating a shift from single-point breakthroughs to ecological implementation [4] - The strategic significance of going global transcends commercial dimensions, as it addresses global food security challenges, with approximately 733 million people facing food shortages worldwide in 2023 [4] Group 4: Future Directions - Despite ongoing challenges, the global footprint of Guangdong's prepared food industry is beginning to take shape [4] - Southern Finance Group plans to innovate the "news + government service business" model, transforming media influence into industrial momentum through policy interpretation and resource matching [4]