清晨六点的街道，薄雾还未散尽，陈院者的卤肉店已经飘出缕缕香气。陈院者和妻子李阿努都是云南省红河哈尼 族彝族自治州绿春县大兴镇人，这间卤肉店，两口子从1988年就一直经营到现在。"最早是推着板车走街串巷，现 在有了这两间门面，日子踏实多了。"陈院者说。 "大家总说我家的口味独特，其实也没什么秘方，就是用心罢了，熬煮的时间、食材的选择才是最重要的，这两年 生意不错，我在农贸市场又开了一家店，干了半辈子了，不少顾客都已经变成了朋友，往后也会一如既往地用心 经营，让每一位顾客吃得满意。"说话间，陈院者将切好的卤肉打包好递给顾客。(刘荣欣) 来源：红河州烟草专卖局 虽然店里商品种类多了起来，但陈院者和李阿努缺乏经验，商品摆放凌乱，顾客要什么都得翻半天。绿春县烟草 专卖局的客户经理了解到情况后，及时上门进行指导，规划了货架布局。"顾客买着方便，我们卖着也省心。我不 识几个字，总是记了又忘，但客户经理一遍遍教我，直到我完全学会。"李阿努说。 在客户经理的指导下，陈院者夫妻俩学会了如何分类陈列、做好雨季商品防护，小店管理越来越得心应手。从最 初手写台账容易出错，到如今用上智能系统实现数字化管理；从被动等待顾客上门，到跟着客户 ...

Group 1 - The core viewpoint highlights the significant growth in consumer spending and preferences during the 618 shopping festival, with a notable increase in demand for digital and household products [1][2][3] - The top three categories with the highest transaction growth rates are digital cameras (384%), 3D printing equipment (284%), and action cameras (253%) [1][2] - The average spending per person is highest for flat-screen TVs (5,126), followed by mobile phones (5,027), and air conditioners (3,989) [1][2] Group 2 - The consumer preferences vary significantly across different age groups, with Gen Z favoring digital products, while the 80s generation focuses on baby products, and the elderly prioritize kitchenware and health-related items [2] - The rural and lower-tier markets show robust growth, with order volumes increasing over 130% and user numbers rising over 140% [2] - The introduction of government subsidies and promotional efforts by JD.com has led to substantial sales growth in mobile phones (88%), home appliances (161%), and food products (138%) [3]

Core Insights - JD.com has implemented unprecedented subsidy measures during the 618 shopping festival, leading to explosive sales across multiple categories [1] Sales Performance - Mobile communication sales increased by 88% year-on-year [1] - Home appliances sales surged by 161% year-on-year [1] - Grain and oil seasoning sales rose by 138% year-on-year [1] Specific Product Highlights - Sales volume of smartphones priced between 4000 to 6000 yuan grew by 50% year-on-year [1] - AI notebook sales revenue increased by 151% year-on-year [1] - Sales revenue for 100-inch televisions skyrocketed by 260% year-on-year [1] - Sales of air conditioners in high-temperature regions, priced at 999 yuan, saw a year-on-year increase of over 120% [1]