Core Viewpoint - Under the backdrop of nationwide consumption downgrade, the lingerie company Urban Revivo (02298.HK) has achieved rapid growth in its e-commerce business, with a focus on maintaining steady offline development and significant breakthroughs online in the next three years (2025-2027) [1][2]. Financial Performance - In the first half of 2025, Urban Revivo reported revenue of 1.436 billion yuan, a year-on-year decrease of 5%, and a net profit of 57.796 million yuan [1]. - The main business revenue from intimate apparel was 1.289 billion yuan, showing a quarter-on-quarter growth of 2.3% compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% [1]. Market Trends and Strategic Response - The global economic landscape is undergoing deep adjustments, leading to a significant differentiation in the domestic consumer market, prompting a new cycle of quality upgrades and value reassessment in the Chinese lingerie industry [2]. - Urban Revivo is actively responding to market changes by focusing on brand, product, and channel strategies to build comprehensive competitive advantages and enhance performance [2]. Product Development and Innovation - The company has conducted in-depth store research and large customer interviews, ensuring product development aligns with market demand, while deepening collaboration with core suppliers for innovation in raw materials and production processes [2]. - Urban Revivo is establishing differentiated competitive advantages in functionality and comfort through iterative upgrades of popular products and new technology developments [2]. E-commerce Growth - Urban Revivo has implemented strategies such as low-price promotions and member benefits to attract consumers, achieving a total e-commerce transaction value (GMV) exceeding 1.6 billion yuan, a year-on-year increase of 243% [3]. - The company anticipates continued rapid growth in its e-commerce business, with the annual GMV expected to exceed 3.4 billion yuan in 2025 [3]. Future Outlook - The company expects the global economic adjustment and domestic consumption differentiation to persist, presenting both opportunities and challenges for the lingerie industry [3]. - Urban Revivo plans to maintain its strategic positioning, focusing on offering quality products at reasonable prices while deepening its layout across brand, product, and channel dimensions to ensure steady growth in performance [3].

Core Insights - The company reported a revenue of 1.436 billion yuan for the first half of 2025, a decrease of 5% year-on-year, with a profit of 57.796 million yuan, primarily due to a reduction in sales from industrial projects [1] - The main business segment, intimate apparel, generated revenue of 1.289 billion yuan, showing a quarter-on-quarter growth of 2.3%, with a gross margin increase of 0.5% to 49.6% [1] - E-commerce performance was strong, with a gross merchandise volume (GMV) exceeding 1.6 billion yuan, representing a year-on-year growth of 243% [1] Revenue and Profit Analysis - The decline in overall revenue and profit is attributed to a decrease in the number of industrial project deliveries compared to the same period last year [1] - The company expects to deliver the remaining units of the Yuquan project by the end of 2025 [1] Business Segment Performance - The revenue from pure cotton home goods increased by approximately 46%, driven by precise market positioning and differentiated product offerings [1] - The company is enhancing collaboration with partners in the e-commerce sector to optimize supply chain efficiency and improve brand-channel synergy [1] Future Outlook - The company aims to maintain its competitive edge by developing popular products and continuously innovating to meet diverse consumer needs [2] - The e-commerce business is projected to continue its rapid growth, with an expected annual GMV exceeding 3.4 billion yuan for 2025 [1]

数据显示，都市丽人电商持续深化，推进联营商合作，上半年集团电商GMV超16亿元，同比增长 243%。此外，都市丽人纯棉居物实现快速扩张，业绩同比增长约46%。 2025年1月，正式签约中国短道速滑运动选手刘少林、刘少昂为品牌形象大使。2025年3月，都市丽人宣 布娜扎成为品牌代言人。都市丽人进一步夯实"国民内衣"的领导地位。 格隆汇8月29日｜2025年8月29日，都市丽人(2298.HK)发布2025年半年报。都市丽人营收人民币14.36 亿，都市丽人持续在品牌、电商、渠道、产品上精准发力，上半年盈利5779.6万元。 都市丽人主营业务贴身衣物营收12.89亿元，较2024年下半年环比增长2.3%，毛利率较同期增长0.5%提 升至49.6%，分部业绩6965.2万元，同比增长15.6%。 ...

Core Insights - The company reported a revenue of RMB 1.436 billion and a profit of RMB 57.796 million for the first half of 2025 [1] Financial Performance - Revenue from the core business of intimate apparel reached RMB 1.289 billion, showing a quarter-on-quarter increase of 2.3% compared to the second half of 2024 [1] - Gross margin for the core business improved by 0.5 percentage points to 49.6% [1] - Segment performance recorded a profit of RMB 69.652 million, representing a year-on-year growth of 15.6% [1] E-commerce Growth - The company's e-commerce GMV exceeded RMB 1.6 billion in the first half of 2025, marking a significant year-on-year increase of 243% [1] - The brand's cotton home products achieved approximately 46% year-on-year growth due to precise market positioning and differentiated product offerings [1] Brand Development - In January 2025, the company signed short track speed skating athletes Liu Shaolin and Liu Shaoang as brand ambassadors [1] - In March 2025, actress Nazha was announced as a brand spokesperson [1] - The company invested in advertising across approximately 180 high-speed railway stations and 50 key urban areas in Beijing, Shanghai, Guangzhou, and Shenzhen to enhance brand visibility [1]

2025年1月，正式签约中国短道速滑运动选手刘少林、刘少昂为品牌形象大使。2025年3月，都市丽人宣 布娜扎成为品牌代言人。2025年上半年，都市丽人陆续在全国约180个高铁站及50个北上广深核心商圈 户外大屏等投放广告，持续强化品牌记忆，为提升品牌势能注入强劲动力。 智通财经APP获悉，2025年8月29日，都市丽人(02298)发布2025中期财报。都市丽人营收人民币14.36 亿，盈利5779.6万元。都市丽人主营业务贴身衣物营收12.89亿元，较2024年下半年环比增长2.3%，毛 利率较同期增长0.5%提升至49.6%，分部业绩6965.2万元，同比增长15.6%。 数据显示，都市丽人电商持续深化，推进联营商合作，上半年集团电商GMV超16亿元，同比增长 243%。都市丽人旗下纯棉居物依托精准的市场布局、差异化的产品定位及优质的服务体验，实现快速 扩张，业绩同比增长约46%。 ...

格隆汇8月29日丨都市丽人(02298.HK)公布中期业绩，2025年上半年，公司实现收入人民币14.36亿元， 公司拥有人应占利润人民币5779.6万元，基本每股盈利为人民币2.7分。主营业务贴身衣物营收12.89亿 元，较2024年下半年环比增长2.3%，毛利率较同期增长0.5%提升至49.6%，分部业绩6965.2万元，同比 增长15.6% 电商渠道领域，公司继续深化与联营商的合作，从多方面提升市场份额。今年上半年，集团电商成交商 品总额(GMV)超过人民币16亿元，较2024年上半年同比实现243%的显著增长，为集团业绩的稳健发展 注入强劲动力。 展望下半年，全球经济调整与国内消费分化的态势仍将延续，内衣行业机遇与挑战交织。公司将继续坚 持战略定位，坚守产品「好而不贵」、为消费者提供高性价比产品的初心，在品牌、产品、渠道维度深 化布局 。 自去年集团成功与其联营商合作拓展电子商务，有效提升集团品牌市场份额，集团相关联营电商平台成 交商品交易总额("GMV")于上半年约人民币15.2亿元(2024上半年：人民币2.4亿元)，集团于相关期间从 中收取服务收入约人民币3940万(2024年上半年：人民币21 ...