Core Viewpoint - The "Leaf River Pearl" brand initiative aims to enhance the quality and upgrade the agricultural industry in the 45th Group's Qianhai Town, facilitating the two-way circulation of agricultural products between Xinjiang and Guangdong [3][5][46]. Group 1: Brand Development - The "Leaf River Pearl" brand was officially launched to promote local agricultural products, including 12 varieties such as red dates, ice sugar heart apples, and fragrant pears [20][24]. - The brand aims to transition from raw material sales to brand operation, enhancing the added value of agricultural products and supporting the construction of a national date town [18][26]. Group 2: Agricultural Production - Qianhai Town has 420,000 acres of arable land and 100,000 acres of fruit trees, producing 55,000 tons of red dates and 50,000 tons of ice sugar heart apples annually, with red dates accounting for 75% of the specialty crop output [9][10]. - The town has established a red date deep processing industrial park and introduced advanced processing equipment, promoting standardized cultivation across 70,000 acres of red dates [15][17]. Group 3: Market Integration - The "Xinjiang Products Southbound, Guangdong Products Northbound" initiative has created a platform for agricultural product sales between the two regions, facilitating long-term cooperation agreements [31][33]. - Four companies from Guangzhou signed procurement agreements for "Leaf River Pearl" products, marking the brand's entry into the Greater Bay Area market [34][36]. Group 4: Event and Promotion - A promotional event for the "Leaf River Pearl" brand was held, showcasing local products and enhancing community engagement through food and cultural displays [39][41]. - The event serves as a critical opportunity for the brand to reach a broader audience and strengthen the collaboration between Xinjiang and Guangdong [45][48].

Core Insights - The article highlights the transformation of the Keke Ya area from a desert to a green oasis through the efforts of multiple generations dedicated to afforestation and environmental protection [1][2][3] Group 1: Historical Context - The Keke Ya desert greening project began in 1986, initiated due to a survival crisis where the desert was only 6 kilometers from the city, advancing at a rate of 5 meters per year [6] - The first station head of the Keke Ya project, Imam Maimaiti, faced extreme soil salinity levels of 9.87%, significantly above the 1% threshold required for afforestation [6] - By 1987, the survival rate of tree seedlings reached 87.5% in spring and 98% in autumn, showcasing the success of the initial efforts [6] Group 2: Current Achievements - The Keke Ya project has led to the establishment of five million acres of desert greening projects, effectively enveloping the Aksu region in greenery [9] - Aksu's 4.5 million acres of specialty fruit trees account for one-quarter of Xinjiang's total fruit area, with projected fruit production reaching 3 million tons by 2025, generating a total output value of 20 billion yuan [11] - The ecological improvements have resulted in increased annual rainfall from 60 mm to 120 mm, a reduction in sandstorm days from over 100 to around 30, and an increase in forest coverage from 3.35% to 9.04% [11] Group 3: Socioeconomic Impact - The local economy has benefited significantly, with residents seeing income from fruit orchards increase by over 60%, allowing many to purchase homes in urban areas [8] - The integration of ecological and economic forestry has proven effective, demonstrating that sustained efforts across generations can restore ecosystems and enhance livelihoods [13]

Core Viewpoint - The article highlights the transformation of the Keke Ya region from a desert to a green oasis through decades of dedicated efforts by local communities, emphasizing the importance of environmental restoration and sustainable development in the region [1][3][12]. Group 1: Historical Context and Development - The Keke Ya desert greening project began in 1986, addressing a critical survival crisis as the desert was encroaching just 6 kilometers from the city at a rate of 5 meters per year [5]. - The first head of the Keke Ya Three North Shelter Forest Management Station, Imam Maimaiti, faced significant challenges, including soil salinity levels reaching 9.87%, far exceeding the 1% threshold required for afforestation [5]. - By 1987, the survival rate of tree seedlings improved significantly, with spring rates at 87.5% for 2,000 acres and autumn rates reaching 98% for 1,200 acres [5]. Group 2: Economic and Ecological Impact - The Keke Ya greening initiative has led to the establishment of 450,000 acres of specialty fruit bases around the Tarim Basin, with varieties like thin-skinned walnuts and sugar heart apples becoming local economic staples [8][11]. - The region's fruit production is projected to reach 300 million tons by 2025, with a total output value of 20 billion yuan, making the fruit industry a pillar of poverty alleviation and rural revitalization [11]. - The ecological improvements have resulted in increased annual rainfall from 60 mm to 120 mm, a reduction in sandstorm days from over 100 to about 30, and an increase in forest coverage from 3.35% to 9.04% [11]. Group 3: Community and Cultural Significance - The Keke Ya spirit, characterized by self-reliance, unity, hard work, and selfless dedication, has been a driving force behind the community's efforts to transform the landscape [3][6]. - The narrative of three generations of a family involved in the greening efforts symbolizes the collective commitment of the local population to environmental stewardship [1][12]. - The ongoing efforts are now being carried forward by younger generations, ensuring the continuation of the ecological restoration and economic development initiatives [12].

Core Insights - The article highlights the joy and significance of the harvest season across various regions in China, showcasing the cultural and economic impact of agricultural practices on local communities [1] Group 1: Agricultural Practices and Innovations - In Heilongjiang, the Hezhe people are utilizing e-commerce to sell their fish products, significantly increasing their income and promoting their fishing culture [3][5] - In Shandong, the establishment of professional planting cooperatives has led to a substantial increase in millet production, with over 1,000 tons harvested from more than 10,000 acres [5][6] - Hubei's Honghu city has developed a large-scale regenerative rice planting area of 300,000 acres, supported by advanced agricultural technology, achieving over 80% mechanization in farming [7][8] Group 2: Economic Impact and Community Development - In Guangxi, the production of glutinous corn has become a profitable venture, with an annual planting area of 107,500 acres and a total industry value exceeding 450 million yuan [12] - Yunnan's introduction of ginseng fruit cultivation has transformed the local economy, with over 170,000 acres dedicated to its production, contributing to a 7.7% increase in fruit output [15][16] - Xinjiang's Aksu region is leveraging its apple cultivation for cultural tourism, with 515,300 acres of apple orchards and significant tourist engagement, expecting 36.17 million visitors in 2024 [16][18]

Core Insights - The article highlights the success of the e-commerce industry in Aksu, Xinjiang, driven by live streaming sales and supported by local and national policies [2][3]. E-commerce Development - Aksu's e-commerce industry has seen significant growth, with the online retail sales increasing from 400 million yuan in 2014 to 4 billion yuan in 2024 [5]. - The Aksu E-commerce Industrial Park has 82 registered companies, achieving a 95% occupancy rate and creating over 30,000 jobs [2][3]. Live Streaming Sales - Rain Tong, a live streaming host, has successfully generated over 1 million yuan in profit within three months of operating in Aksu, attracting local youth to the industry [2]. - The live streaming sales model has been enhanced by the establishment of a comprehensive e-commerce ecosystem, including cold chain storage and production facilities [2][3]. Talent Development - Various training programs, such as the "Poppy Plan" and "Dream Pursuit Plan," have been implemented to cultivate e-commerce talent, resulting in over a thousand trained individuals and more than 20 e-commerce entrepreneurs achieving annual sales exceeding 10 million yuan [3][5]. Local Product Promotion - The initiative to create the "Aksu Gift" public brand aims to enhance product value and attract investment from leading enterprises in Zhejiang province [2][3].

Core Viewpoint - The article highlights the successful integration of e-commerce training in Aksu, Xinjiang, focusing on the development of local farmers into skilled live-streaming sellers, particularly for the region's famous ice sugar heart apples [1][4]. Group 1: E-commerce Training Initiatives - The training program, initiated by Yaowang Technology in collaboration with the Hangzhou-Aksu support relationship, has conducted 14 live-streaming e-commerce training sessions in 2023 and 2024, training over 1,200 individuals [1]. - The training is structured in four phases: "Tianshan Plan" for basic skills, "Dandelion Plan" for advanced training in Hangzhou, "Dream Pursuit Plan" for practical guidance, and "Navigation Plan" for training local instructors [4]. Group 2: Impact on Local Farmers - Participants have reported significant improvements, with some achieving millions in views for their videos and selling 2,000 tons of apples in three months, marking a 100% increase year-on-year [5]. - A notable participant, a Uyghur girl named Maierheba Yiming, gained recognition for her creative content and aims to help more minority partners learn live-streaming techniques [5]. Group 3: Community Engagement - The training sessions have fostered a strong sense of community, with participants bringing local produce and traditional foods to share, indicating a familial bond among the trainees and instructors [4].