冰糖心苹果

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电商援疆:杭州助力阿克苏成为西部“电商黑马”
Zhong Guo Xin Wen Wang· 2025-08-13 12:44
Core Insights - The article highlights the success of the e-commerce industry in Aksu, Xinjiang, driven by live streaming sales and supported by local and national policies [2][3]. E-commerce Development - Aksu's e-commerce industry has seen significant growth, with the online retail sales increasing from 400 million yuan in 2014 to 4 billion yuan in 2024 [5]. - The Aksu E-commerce Industrial Park has 82 registered companies, achieving a 95% occupancy rate and creating over 30,000 jobs [2][3]. Live Streaming Sales - Rain Tong, a live streaming host, has successfully generated over 1 million yuan in profit within three months of operating in Aksu, attracting local youth to the industry [2]. - The live streaming sales model has been enhanced by the establishment of a comprehensive e-commerce ecosystem, including cold chain storage and production facilities [2][3]. Talent Development - Various training programs, such as the "Poppy Plan" and "Dream Pursuit Plan," have been implemented to cultivate e-commerce talent, resulting in over a thousand trained individuals and more than 20 e-commerce entrepreneurs achieving annual sales exceeding 10 million yuan [3][5]. Local Product Promotion - The initiative to create the "Aksu Gift" public brand aims to enhance product value and attract investment from leading enterprises in Zhejiang province [2][3].
当电商直播与冰糖心苹果相遇,会碰撞出怎样的公益火花?
Huan Qiu Wang Zi Xun· 2025-05-16 04:32
Core Viewpoint - The article highlights the successful integration of e-commerce training in Aksu, Xinjiang, focusing on the development of local farmers into skilled live-streaming sellers, particularly for the region's famous ice sugar heart apples [1][4]. Group 1: E-commerce Training Initiatives - The training program, initiated by Yaowang Technology in collaboration with the Hangzhou-Aksu support relationship, has conducted 14 live-streaming e-commerce training sessions in 2023 and 2024, training over 1,200 individuals [1]. - The training is structured in four phases: "Tianshan Plan" for basic skills, "Dandelion Plan" for advanced training in Hangzhou, "Dream Pursuit Plan" for practical guidance, and "Navigation Plan" for training local instructors [4]. Group 2: Impact on Local Farmers - Participants have reported significant improvements, with some achieving millions in views for their videos and selling 2,000 tons of apples in three months, marking a 100% increase year-on-year [5]. - A notable participant, a Uyghur girl named Maierheba Yiming, gained recognition for her creative content and aims to help more minority partners learn live-streaming techniques [5]. Group 3: Community Engagement - The training sessions have fostered a strong sense of community, with participants bringing local produce and traditional foods to share, indicating a familial bond among the trainees and instructors [4].