6月16日晚间，"国民零食第一股"三只松鼠发布公告称，公司全资子公司安徽一件事创业投资有限公司决定终止收购湖南爱零食科技有限公司的控制权或 相关业务及资产。 三只松鼠表示，自《投资意向协议》签署以来，交易各方有序推进和落实本次交易的各项工作，开展洽谈和磋商，但最终双方就本次交易的部分核心条款 未达成一致。经公司充分讨论和审慎研究，决定终止本次收购事项。 2亿元收购计划终止 2024年10月28日，三只松鼠宣布，公司全资子公司安徽一件事创业投资有限公司拟以不超过2亿元收购湖南爱零食科技有限公司的控制权或相关业务及资 产。 当日，三只松鼠董事会审议通过《关于签订〈投资意向协议〉的议案》，正式启动对爱零食的收购程序。 2025年1月24日，经友好协商，双方决定将《投资意向协议》有效期及排他性约定的90天延长至正式投资协议签署之日，各方将继续就交易具体方案做进 一步磋商。 不过，双方就本次交易的部分核心条款未达成一致，最终，三只松鼠决定终止本次收购事项。 三只松鼠表示，本次终止的《投资意向协议》仅为意向性协议，各方未签订正式的投资协议。本次终止收购事项不会对公司的生产经营及经营业绩产生重 大不利影响，也不会影响公司未 ...

Core Viewpoint - After four consecutive years of revenue decline, Three Squirrels is set to return to the "100 billion club" in 2024, bolstered by its upcoming IPO in Hong Kong, which would make it the first Chinese snack company to achieve dual listing in A+H shares [1][3]. Financial Performance - Three Squirrels reported revenues of approximately 72.93 billion RMB, 71.15 billion RMB, and 106.22 billion RMB for the years 2022, 2023, and 2024, respectively, with corresponding net profits of approximately 1.29 billion RMB, 2.2 billion RMB, and 4.07 billion RMB [1][2]. - The overall gross margins for the years 2022, 2023, and 2024 were 26.2%, 22.7%, and 23.8%, respectively, with a noted decline in 2023 attributed to rising raw material and logistics costs, while a recovery is expected in 2024 due to supply chain optimization [6][12]. Market Position - In the Chinese snack market, Three Squirrels ranked fourth in sales last year, trailing behind international giants Mars, Mondelez, and Pepsi, while being the top domestic snack brand [2][3]. - The company has diversified its product offerings, with nuts accounting for 50.5% of revenue in 2024, followed by fast-growing categories like comprehensive snacks, which increased from 12% in 2022 to 19% in 2024 [5][6]. Strategic Transformation - The company has undergone a strategic transformation under founder Zhang Liaoyuan, focusing on high-end cost performance and a "full-channel + full-category" operational model, which includes restructuring the supply chain and entering new sales channels [3][12]. - Three Squirrels is shifting from an OEM model to a self-owned brand model, enhancing control over product quality and cost management, which is expected to improve profitability [12][13]. Channel Strategy - The company has implemented a "D+N" strategy, combining short video platforms with traditional e-commerce, resulting in significant revenue growth from platforms like Douyin, which saw a compound annual growth rate of 99.27% from 2022 to 2024 [14][16]. - Despite challenges in offline retail, Three Squirrels aims to increase its presence in physical stores, planning to adjust its revenue structure from a 7:3 online-to-offline ratio to a 5:5 ratio over the next 2-3 years [21][22]. Future Outlook - The upcoming IPO is expected to provide the necessary capital for further expansion and to strengthen the company's supply chain and offline presence, as well as to explore new product categories such as beverages and pet food [11][23]. - The company plans to build new processing plants across various regions in China and Southeast Asia, aiming to enhance production capacity significantly [11][12].

营收重返百亿大关后，三只松鼠（300783.SZ）启动港股IPO。 智通财经APP获悉，据港交所4月25日披露，三只松鼠股份有限公司(简称：三只松鼠)递表港交所主板，中信证券为其独家保荐人。招股书显示，三只松鼠此 次计划使用上市募集资金，用于深化全球供应链布局、推进线上线下销售渠道扩张、提升数字化能力及科技创新驱动能力、战略投资与并购及其他一般性运 营资金。 三只松鼠港股IPO的融资用途紧扣业务核心，旨在巩固其在休闲零食市场的地位。从供应链降本提质，到全渠道拓展市场，再到通过创新和并购寻求突破， 每一项规划都承载着企业的增长野心。然而，在竞争白热化的当下，三只松鼠赴港IPO能否令公司再度"燎原"零食市场，仍有待观察。 蛰伏四年重返"巅峰" 据智通财经APP了解，三只松鼠2012年由章燎源创立，从单一坚果品类起步，发展为中国最大中资休闲零食企业。作为零食市场的开拓者，三只松鼠营收曾 从2014年的9.24亿元（人民币，下同），增长至2019年的101.7亿元，年复合增长率高达57.2%。这一阶段，三只松鼠凭借较为敏锐市场洞察力，抓住互联网 电商崛起的机遇，通过线上渠道迅速打开市场。其独特的品牌形象、优质的产品及 ...

引言：零食巨头的新征程 在休闲食品行业的版图中，三只松鼠一直是备受瞩目的存在。自创立以来，它凭借独特的品牌形象和线 上销售模式，迅速在坚果市场站稳脚跟，并逐步拓展到综合零食等多个领域。如今，2025 年 4 月 25 日，三只松鼠正式向香港联交所递交 H 股发行上市申请，拟实现"A + H"双上市，这一举动无疑在行业 内投下了一颗重磅炸弹。 对于广大投资者和行业观察者来说，三只松鼠的这一决策意义非凡。从其发展历程来看，2024 年 3 月 27 日披露的年报显示，公司营收 106.22 亿元，净利润 4.08 亿元，同比增长 85.51%，这样的成绩在零 食行业已属亮眼。但同时，市场竞争的激烈程度也不容小觑，国内零食行业 CR5 仅 5.9%，白牌占比 高，三只松鼠面临着诸多挑战。那么，此次冲刺港股上市，究竟是三只松鼠突破瓶颈、再铸辉煌的契 机，还是会面临更多未知的风险呢？让我们一同深入剖析。 上市核心信息：开启新的资本之旅 2025 年 4 月 25 日，三只松鼠正式向香港联交所递交申请，中信证券担任独家保荐人。这一时间节点的 选择，或许有着三只松鼠自身的战略考量。回顾过去，三只松鼠在 A 股市场已经积累了 ...

曾经的网红零食品牌，又要赴港上市了。 近日三只松鼠向港交所递交招股书。这家成立于2012年，踩着电商红利在淘宝崛起的品牌，曾以年销百亿的业绩跻身行业头部，2019年登陆深交 所，成为"网红零食第一股"。 那是三只松鼠最风光的时候，其创始人兼CEO章燎原曾回忆，得知成功过会消息后，他转身给妻子发微信，自豪地说"搞的第一个上市公司"。当 时，章燎原以95亿元身家坐上了安徽首富的位置。 但就在上市后，三只松鼠业绩就迅速变脸，上市当年，三只松鼠的净利润就同比下降了21.43%，2020年到2023年，营收则四连降。因为过度依赖 线上渠道、营销成本高企的问题，业绩陷入低谷，股东也频频减持。 颓势在2024年才略有所好转。凭借着抖音流量和"降价"两个杀手锏，三只松鼠在2024年以106亿元营收、归母净利润4.08亿元，重回百亿俱乐 部。 来源丨凤凰网财经《IPO观察哨》 就在业绩回暖但还没坐稳时，三只松鼠就官宣了赴港上市。又拿下了一个"第一"——是国内首个谋求"A+H"双上市的零食品牌。 4月29日，三只松鼠市值106亿元，股价26.47元/股，较2020年最高点的股价已跌去了七成。解析招股书，三只松鼠还是三只松鼠，依赖 ...

Core Viewpoint - Three Squirrels has submitted an application for a Hong Kong IPO, aiming to become the first snack brand in China to achieve dual listing on A-share and H-share markets, with plans to use the raised funds for global supply chain enhancement, channel expansion, digital capabilities, and strategic investments [1] Group 1: Financial Performance - In 2022-2024, Three Squirrels reported revenues of 72.93 billion RMB, 71.15 billion RMB, and 106.22 billion RMB respectively, with net profits increasing from 1.29 billion RMB to 4.08 billion RMB [1] - The company achieved a revenue of 139.8 billion RMB in 2024, ranking fourth in China's snack industry, following Mars, Mondelez, and PepsiCo [2] Group 2: Strategic Adjustments - Since April 2022, Three Squirrels has halted store expansion, focusing on closing underperforming stores and enhancing distribution and self-production [4] - The company has introduced a "high-end cost-performance" strategy and a "full-category + full-channel" development approach, launching over 600 new standard product units (SPUs) in 2024 [5] Group 3: Product and Brand Development - The main revenue source remains nuts, but its contribution has decreased from 56.3% in 2022 to 50.5% in 2024, while the revenue from other snacks has increased significantly [5] - The "Three Squirrels" brand saw a 50.57% revenue growth in 2024, while the "Little Deer Blue" brand, targeting children's snacks, achieved profitability and ranked among the top three in its category [6] Group 4: Channel Strategy - Revenue from short video platforms has surged from 7.17 billion RMB in 2022 to 26.35 billion RMB in 2024, increasing its share from 9.8% to 24.8% [7] - The company has reduced its offline store count from 1,065 in 2021 to 333 by the end of 2024, with offline store revenue declining during this period [8] Group 5: Future Outlook and Challenges - Three Squirrels plans to invest up to 360 million RMB to acquire control of new snack brands, aiming to expand its offline presence to over 2,000 stores [9] - The company targets a revenue of 20 billion RMB by 2026, indicating significant growth ambitions despite current challenges in maintaining its revenue structure [9] - Sales expenses increased by 50.92% in 2024, outpacing revenue growth, while overall gross margins have fluctuated, indicating potential pressure on profitability [10]

Core Viewpoint - Three Squirrels has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to enhance its international strategy and brand image while optimizing its capital structure [1][2]. Company Overview - Three Squirrels ranks fourth in the domestic snack market, with sales trailing only Mars, Mondelēz International, and PepsiCo, making it the leading Chinese company in this sector [1][2]. - Founded in 2012 in Wuhu, Anhui, by Zhang Liaoyuan, the company initially thrived through e-commerce, focusing on nuts and leveraging the Alibaba ecosystem [2]. Financial Performance - The company reported revenues of 72.93 billion RMB, 71.15 billion RMB, and 106.23 billion RMB for the years 2022, 2023, and 2024, respectively, with net profits of 1.29 billion RMB, 2.20 billion RMB, and 4.08 billion RMB [3]. - After experiencing four years of revenue decline, Three Squirrels saw a significant recovery in performance last year [2][3]. Market Position - In 2024, Three Squirrels held a market share of 1.04% in the Chinese snack industry, with retail sales of 13.98 billion RMB, ranking fourth behind Mars, Mondelēz, and PepsiCo [6][7]. - The top five companies in the snack market accounted for only 5.9% of the total market share, indicating a highly fragmented industry [7]. Product and Revenue Breakdown - The company has shifted to a "full-category + full-channel" strategy, with over half of its revenue still coming from nuts, although this segment's share has slightly decreased [8][10]. - Revenue from nuts increased from 41.07 billion RMB in 2022 to 53.66 billion RMB in 2024, while the share dropped from 56.3% to 50.5% [9]. - Revenue from short video platforms has surged, with income from these channels rising from 7.17 billion RMB in 2022 to 26.35 billion RMB in 2024 [5][10]. Sales Channels - Online sales remain the primary revenue source, accounting for approximately 70% of total income, with significant growth from platforms like Douyin [10][11]. - The company has closed numerous physical stores, reducing its total from 1,065 in 2021 to 333 by the end of 2024, while focusing on enhancing its distribution network [11][12]. Strategic Initiatives - The funds raised from the IPO will be used to strengthen the supply chain, enhance sales networks, and expand product offerings [13]. - Three Squirrels is also pursuing a multi-brand strategy, investing in various food categories, including dairy and pet food [10].