12月3日，京东折扣超市安徽首店在合肥欢乐颂购物中心正式开业。作为京东在安徽布局的首家折扣超 市门店，其以"天天低价，只为价值买单"为核心理念，依托京东强大的供应链能力，开业当天便引爆全 城消费热情，带动欢乐颂购物中心当日客流较平日峰值直接翻倍，多款爆品被抢购一空，销售数据亮眼 夺目，不仅刷新区域超市开业单日销量纪录，更凭借实打实的性价比赢得合肥市民的热烈追捧，成为年 末合肥零售市场的现象级事件。 开业当天尚未营业时，超市入口处已排起长龙。9点开门后，便持续迎来客流高峰。店内各品类货架前 人头攒动，生鲜区、肉品区、零食区更是摩肩接踵，市民们推着购物车穿梭选购，热闹的氛围蔓延整个 欢乐颂购物中心。"早就盼着开业了，价格比其他超市实惠太多，必须多囤点！" 市民张女士的购物车 里塞满了猪肉、鸡蛋、坚果等商品，话语间难掩兴奋。据统计，开业当天门店客流持续高位运转，彰显 出京东折扣超市强大的品牌号召力与市场吸引力。 在强大的供应链保障下，京东自有品牌矩阵在开业当天表现也非常亮眼，成为消费者购物车中的"常 客"。在热销商品排行榜中，京鲜舫旗下三款商品包揽TOP3：京鲜舫鸡蛋风味/原味龙须挂面800g，售 价仅3.5元，成 ...

Core Viewpoint - The article discusses the rising trend of private label products in the retail sector, highlighting how retailers are shifting from independent brands to their own branded products to enhance profitability and market differentiation [10][15][18]. Group 1: Market Trends - Retailers are increasingly becoming suppliers for supermarket private labels, which helps stabilize or increase their sales channels [3][4]. - The strategy of "reducing independent brands and increasing channel brands" is gaining traction among retail brands, with some companies reporting significant growth in their private label segments [6][10]. - The market for private label products in China is expected to grow, with the share of innovative private label products increasing from 11% to 26% between 2022 and 2024 [15]. Group 2: Financial Performance - Companies like Sam's Club and other emerging retail formats are seeing substantial membership growth and revenue from their private label products, with Sam's Club's annual membership fees exceeding 1.3 billion yuan [11][12]. - The sales of traditional hypermarkets are declining, with a reported drop of 14.75% year-on-year in Q3 2025, while new retail formats are thriving [14]. Group 3: Collaboration and Development - Retailers are collaborating with suppliers to develop private label products, which involves a shift towards reasonable profits, lower prices, and higher quality [20][21]. - The relationship between retailers and suppliers is evolving, with a focus on transparency in pricing and product development capabilities [24][26]. - Successful partnerships are characterized by long-term commitments that stabilize product quality and allow for product iteration [26][28]. Group 4: Supply Chain Innovation - The article emphasizes the need for retailers to engage deeply with suppliers to co-create products, which can lead to better integration of supply chains and improved product standards [31][34]. - High standards set by retailers are pushing suppliers to enhance their production capabilities, leading to a more standardized and efficient supply chain [35][36]. - The article suggests that the collaboration between retailers and suppliers can ignite innovation within the supply chain, benefiting both parties [46].

Core Insights - The extended holiday period during the Mid-Autumn Festival and National Day has significantly boosted consumer activity, with JD Discount Supermarkets achieving record sales through promotional events [1] - The sales of traditional mooncakes surged over 300% during the holiday, highlighting consumer demand for festive foods [1] - The performance of JD Discount Supermarkets reflects a broader trend of increasing consumer spending in county-level markets, driven by a diverse range of products and competitive pricing [3] Group 1: Sales Performance - JD Discount Supermarkets launched promotional activities across six stores, attracting over 5 million customers and leading to a substantial increase in sales volume [1] - Popular products included mooncake gift boxes, with specific flavors like red date and five-nut mooncakes being particularly favored by consumers in Suqian [1] - Sales of essential household items, such as cooking oil and flour, also saw significant demand, indicating a stable base for family consumption [2] Group 2: Product Variety and Consumer Preferences - The sales of fresh produce, including durians and seafood, demonstrated a shift towards higher-quality food options among county residents, with durian sales exceeding 60,000 pounds [2] - JD's private label products, such as 100% fruit juices and craft beers, were highly sought after, reflecting consumer preferences for quality and variety [2] - The success of freshly made items, like baked goods and ready-to-eat meals, indicates a growing trend towards convenience in food shopping [2] Group 3: Supply Chain and Service Model - The strong performance of JD Discount Supermarkets is supported by an efficient supply chain and logistics system, ensuring product freshness and cost-effectiveness [3] - The stores, averaging 5,000 square meters with over 5,000 SKUs, are strategically located in popular shopping areas, catering to the one-stop shopping needs of families [3] - JD Discount Supermarkets' business model emphasizes low prices and value, positioning itself well to meet the evolving demands of consumers in the current market environment [3]

Core Insights - The extended holiday period during the Mid-Autumn Festival and National Day has significantly boosted consumer activity, with JD Discount Supermarket launching promotional events across six stores nationwide, leading to record sales [1][3]. Sales Performance - Over 5 million customers were served during the holiday period, with many popular products exceeding previous sales peaks, prompting emergency restocking and even purchase limits to maintain order [3]. - The sales of mooncake gift boxes surged over 300% compared to previous periods, highlighting consumer demand for traditional festive foods [3]. Product Highlights - Essential household items, such as 12,000 barrels of JD's own brand peanut oil and 25,000 bags of flour, showcased strong sales, reflecting the fundamental needs of families [5]. - Freshly made products, including baked goods and ready-to-eat meals, attracted significant consumer interest, with items like the 0.99 yuan tofu buns becoming popular breakfast choices [6]. Fresh Produce Demand - Sales of fresh produce, particularly durian, reached over 600,000 pounds, while the demand for live seafood, such as white shrimp, doubled, indicating a shift towards higher-quality food options among county residents [8]. - The popularity of JD's private label products, including various fruit juices and beers, further illustrates consumer preference for quality and value [10][11]. Supply Chain and Service Support - The strong performance of JD Discount Supermarket is supported by an efficient supply chain and service system, ensuring product freshness and cost reduction through direct sourcing and streamlined logistics [13]. - The stores, averaging 5,000 square meters with over 5,000 SKUs, provide a spacious shopping environment and a one-stop shopping experience, catering to family needs during the holiday [13]. - JD's commitment to "everyday low prices" and value-driven shopping experiences positions it well for future growth in regional retail markets [13].

Core Viewpoint - Traditional supermarkets in China, once thriving, are now struggling to adapt to changing consumer preferences and competition from new retail formats, leading to a significant decline in their market position [5][12][13]. Group 1: Traditional Supermarkets' Decline - Traditional supermarkets like RT-Mart have faced unprecedented operational pressures, leading to a sale at a significant loss to Dehong Capital [7]. - RT-Mart's parent company, Gaoxin Retail, reported a slight revenue decline of 1.4% year-on-year for the fiscal year 2025, despite achieving a net profit of 386 million yuan, indicating ongoing challenges in its transformation journey [9]. - Other traditional supermarkets such as Wumart, Carrefour, and Yonghui are also experiencing downturns and are attempting to regain growth through store upgrades and operational adjustments [10]. Group 2: Shift in Consumer Preferences - New retail formats like Pinduoduo, Hema, Sam's Club, and Costco are attracting younger consumers by offering not just products but also lifestyle experiences [11][12]. - The rise of "instant retail" and membership warehouse models has created a stark contrast to traditional supermarkets, which are losing relevance as consumer preferences shift towards convenience and unique shopping experiences [30][31]. - The market for instant retail in China has surpassed 650 billion yuan in 2023, with a compound annual growth rate of 56%, while traditional supermarkets face declining revenues and store closures [32]. Group 3: Evolution of Retail Formats - The traditional supermarket model is being challenged by a trend towards smaller, more efficient retail formats that cater to urban consumers' fast-paced lifestyles [35][36]. - New retail models focus on a limited selection of high-quality products, enhancing shopping efficiency and brand loyalty, contrasting with the overwhelming variety offered by traditional supermarkets [37][38]. - The emergence of private label brands and exclusive products in new retail formats has shifted consumer expectations, making traditional supermarkets' offerings seem less appealing [39][40]. Group 4: Future Directions for Traditional Supermarkets - Traditional supermarkets are beginning to recognize the need for transformation, inspired by successful models like Pinduoduo, which emphasize customer experience and emotional engagement [54][55]. - RT-Mart is exploring partnerships and pilot projects to enhance its fresh food processing capabilities and reposition stores as community commercial centers [59]. - The evolution of consumer preferences necessitates a fundamental rethinking of how traditional supermarkets operate, focusing on understanding and meeting modern consumer needs [61].