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TikTok选品不迷路:抓住这“四个关键维度”,视频才能火、产品才会卖
Sou Hu Cai Jing· 2025-10-04 14:54
TTSOP跨境互联 一站式提供TikTok账号 + 静态住宅IP,专为带货直播打造爆量通道。 在TikTok上,内容决定曝光,选品决定成交。 很多卖家和创作者,都经历过这样的过程: 视频播放几十万,却没人下单; 反而别人拍个模糊视频,卖断货。 为什么? 不是剪辑问题,也不是算法在"针对你",而是——你选的品,不适合做TikTok。 今天,我们就从实战出发,聊聊TikTok选品的"四个关键维度",它能帮你筛掉80%的无效产品,让你的视频更容易爆,带货更稳更长久。 数据支撑: 根据Shopify 2025年卖家数据统计,单价在 15~35美元 且重量低于 500克 的产品,平均转化率比高价产品高 2.6倍。 结论: 选轻小件不是"小打小闹",而是"高频爆品"的现实逻辑。 二、高颜值:视频时代的第一生产力 一、轻小件:物流成本低、用户决策快 TikTok跨境带货的一个底层逻辑是——"冲动消费+跨境物流"。 如果产品太大、太重,比如家电、大件家具,不仅运费高、退货难,还容易让用户在下单前犹豫。 而轻小件,比如美妆工具、饰品、小玩具、小家电配件,发货快、成本低、买家思考时间短,非常适合短视频带货的"即看即买"逻辑。 T ...
山东省级产业大脑建设试点初步覆盖41个工业大类
Da Zhong Ri Bao· 2025-09-22 00:59
本届大会以"数字睫都·聚企成链"为主题,由山东省化妆品行业协会、山东省人工智能行业协会、 抖音电商联合主办,汇聚美睫、美妆工具、智能设备、穿戴甲等美妆产业链全品类1000余个美业品牌。 据了解,目前,全省共培育建设省级产业大脑建设试点112个,初步覆盖41个工业大类,构建60余 个细分行业数据仓;遴选化妆品制造(睫毛)等26个产业大脑为省级示范型项目,深入挖掘提炼经验做 法。(记者 付玉婷) 9月20日,2025山东省"产业大脑"建设工作推进会暨第五届中国(国际)美妆睫毛产业博览会,在 平度市美妆在线新经济产业园开幕。开幕式上,"美妆睫毛产业大脑"上线,睫毛大模型正式发布。 ...
名创优品回购5.26万股股票,共耗资约193.59万港元,本年累计回购923.60万股
Jin Rong Jie· 2025-08-01 11:29
Core Viewpoint - Miniso has been actively repurchasing its shares, signaling confidence in its value and future prospects, which may enhance investor sentiment and financial metrics [3][4]. Group 1: Share Buyback Details - On August 1, Miniso repurchased 52,600 shares at an average price of HKD 36.80, totaling approximately HKD 1.9359 million, bringing the total shares repurchased this year to 9.236 million, which is 0.75% of the total share capital [1][3]. - As of the same day, Miniso's stock price closed at HKD 37.05, reflecting a decline of 0.8% [2]. Group 2: Implications of Share Buybacks - Share buybacks are often viewed as a recognition of the company's value, indicating that management believes the stock is undervalued [3]. - By reducing the number of shares in circulation, buybacks can improve earnings per share (EPS) and attract more investor interest, especially if the company's earnings remain stable [3]. - The buyback activity may also reflect the management's confidence in the company's future, demonstrating sufficient cash flow for repurchases rather than solely for business expansion or debt repayment [3]. Group 3: Company Overview - Miniso is a well-known retail enterprise offering a variety of trendy and affordable lifestyle products, including home goods, accessories, and beauty tools [4]. - The company operates numerous stores globally, focusing on quality, creativity, and low prices, with a business model that emphasizes efficient supply chain management and rapid product updates to meet changing market demands [4]. - Since its listing on the Hong Kong stock market, Miniso has garnered significant attention from investors, with its recent buyback activities becoming a focal point in the market [4].
南京跨境电商画出“第二增长曲线”
Xin Hua Ri Bao· 2025-05-28 21:45
Group 1 - The core viewpoint of the articles highlights the surge in cross-border trade following the US-China trade talks, with companies like Nanjing Ruiyi International Trade Co., experiencing a threefold increase in shipments to the US compared to April 2023 [1] - The uncertainty surrounding US tariff policies had previously posed challenges for cross-border e-commerce companies, yet Ruiyi International managed to thrive by pivoting to online sales channels, achieving over $1 million in online sales in recent months [1][2] - Ruiyi International's strategy includes significant annual investments in online business, utilizing data analysis for consumer trends, and maintaining a high order fulfillment rate through pre-stored inventory in overseas warehouses [2] Group 2 - The cross-border e-commerce sector in Jiangsu Province saw a 63.8% year-on-year increase in imports and exports from January to April 2023, indicating its growing importance in international trade [3] - Experts suggest that production companies need to shift their focus from merely manufacturing to enhancing operational capabilities, supply chain resilience, and brand development to adapt to the evolving market [3]
月度宏观经济回顾与展望:消费增长的量价拆解-20250428
Orient Securities· 2025-04-28 14:19
Group 1: Consumption Trends - March retail sales data for consumer goods exceeded expectations, with a year-on-year growth of 5.9% in March and a cumulative growth of 4.6% for the first quarter[14] - Price reductions in essential goods, particularly in food and daily necessities, have led to improved sales volumes, with all price-reduced categories achieving positive year-on-year sales growth for three consecutive months[4] - The learning tablet market saw a significant increase, with sales volume up 29.4% and sales revenue up 15.8% in Q1 2025, driven by government subsidies and promotional efforts[8] Group 2: Economic Indicators - The first quarter GDP growth was 5.4%, consistent with the previous quarter and better than the 5% growth for the entire year of 2024[18] - The cumulative fixed asset investment growth rate was 4.2% in March, with significant contributions from transportation infrastructure and equipment upgrades[18] - The social financing scale increased by 58,879 billion yuan in March, a year-on-year increase of 10,544 billion yuan, indicating a positive trend in credit availability[22] Group 3: Market Risks - Potential risks include fluctuating statements regarding tariffs from the U.S., which could impact market stability[23] - The restructuring of supply chains due to tariffs may lead to global growth slowdowns and overcapacity risks[23]