Investment Rating - The report maintains a "Buy" rating for the company [6][4]. Core Views - The company reported a decline in revenue and net profit for the first half of 2025, with revenue at 2.75 billion and net profit at 90 million, reflecting year-on-year changes of -5.0% and -73.7% respectively. The second quarter showed a revenue increase of 9.7% but a significant drop in net profit [1][2]. - The company is actively launching new snack products such as nuts, ice cream, and konjac, which are expected to contribute to revenue growth. The recent launch of a new nut product achieved sales of 100 million within a month [2][3]. - The gross margin for the first half of 2025 was 20.3%, down 8.1 percentage points year-on-year, primarily due to rising raw material costs and increased promotional expenses [3][4]. Summary by Sections Financial Performance - For the first half of 2025, the company reported revenues of 2.75 billion, with a net profit of 90 million, showing a year-on-year decline of 5.0% and 73.7% respectively. The second quarter saw revenues of 1.18 billion, a 9.7% increase, but net profit fell by 88.2% [1][2]. - The company’s gross margin decreased to 20.3%, with significant drops in the margins for sunflower seeds and nuts, attributed to higher procurement costs [3][4]. Product Development and Market Strategy - The company is focusing on expanding its product line with new snacks, which are expected to drive additional revenue. Recent product launches have shown promising sales figures [2][3]. - The company is also expanding its distribution channels, including high-potential markets, to enhance its product reach [2]. Earnings Forecast and Valuation - The earnings per share (EPS) estimates for 2025, 2026, and 2027 have been adjusted to 1.07, 1.50, and 1.98 RMB respectively, reflecting a downward revision due to a weaker consumption environment and increased competition [4][10]. - The target price for the company is set at 27.36 RMB, based on a price-to-earnings (PE) ratio of 18x for 2026 [4][6].

Core Insights - The article highlights the transformation of the snack food industry in China, particularly focusing on the shift from traditional snack suppliers to diversified health-oriented snack solution providers [1][2][8] - Qiaqia Food Co., Ltd. has launched five strategic innovative products aimed at meeting the evolving consumer demand for healthier and functional snacks [2][3] Product Innovation - Qiaqia introduced five new products: "Mountain Fresh" sunflower seeds, "All-Nut Power" series, "Konjac Princess" konjac layered dish, "Crispy Bear" fresh-cut potato strips, and sunflower seed ice cream, which are designed to meet the core consumer demand for both taste and nutrition [2][4] - The company emphasizes a consumer-centric approach in its innovation strategy, evolving from "eating well" to "eating healthily" [3][8] Technological Integration - Qiaqia employs modern food technology to enhance the health value of its products, integrating traditional Eastern dietary wisdom with contemporary nutritional science [4][5] - The company has established a global sourcing system and an ecological selection standard to ensure high-quality raw materials, covering the entire supply chain from planting to production [4] Nutritional Focus - The products are tailored to different consumer groups, such as children and fitness enthusiasts, with specific nutritional profiles and cooking methods that retain essential vitamins and minerals [5][6] - For instance, the "Crispy Bear" potato strips utilize a vacuum low-temperature dehydration process to preserve over 90% of natural vitamin C [5] Brand Evolution - Qiaqia aims to elevate its brand from merely satisfying functional needs to creating emotional resonance and cultural value [6][8] - The company’s product range now spans various categories, catering to diverse consumer needs across different scenarios and demographics, thus establishing a comprehensive health snack solution [7] Market Positioning - Qiaqia's strategic innovations position it as a leader in the health snack market, responding to the growing consumer preference for healthier options while maintaining taste [2][8] - The company’s commitment to innovation and quality has enabled it to transition from a local brand to a national benchmark in the snack food industry [8]

Group 1 - The company launched five new product series at the 2025 product launch event, aiming to create a matrix-style product ecosystem [1] - The new products include: 1. Mountain Wild Series Sunflower Seeds with three flavors: sour soup, mushroom (with Yunnan beef liver mushroom), and bamboo fragrance (with Sichuan bamboo leaf powder) [1] 2. Daily Nut Whole Nut Series, emphasizing high quality and low GI, with various packaging options [1] 3. Konjac Layered Stomach using the sub-brand "Konjac Princess," featuring innovative cutting techniques and traditional red oil production [1] 4. Crispy Bear Fresh Cut French Fries, which have already reached over 10,000 sales points and exceeded ten million in sales [1] 5. Sunflower Seed Ice Cream with multiple flavors based on sunflower seed taste [1] - The company aims to enhance its product ecosystem through innovation in flavor, nutrition, and consumption scenarios [1] Group 2 - The company is preparing for a new round of sunflower seed procurement, with expectations of improved profit margins if procurement prices decrease [2] - Projected revenues for 2025-2027 are estimated at 7.318 billion, 8.001 billion, and 8.773 billion yuan, with year-on-year growth rates of 2.62%, 9.34%, and 9.65% respectively [2] - Expected net profits for the same period are 538 million, 875 million, and 971 million yuan, with a significant decline in 2025 followed by growth in subsequent years [2] - The projected PE ratios for 2025-2027 are 22.0, 13.5, and 12.2 respectively, maintaining a "recommended" rating [2]

Core Insights - Qiaqia Foods launched five new products at its 2025 product launch event, demonstrating the company's commitment to accelerating category and product innovation [1] - The new products include traditional offerings like seeds and nuts, as well as potential snack categories such as konjac layers, fresh-cut fries, and ice cream, aligning with the company's product strategy [1] Product Details - The Qiaqia Mountain Wild Series seeds use high-quality raw materials from the ecological planting areas of Yunnan, Guizhou, and Sichuan, employing a low-temperature slow-roasting process to preserve the natural aroma [2] - The Qiaqia All-Nut Series features 100% whole nuts, emphasizing zero dried fruit, high nutrition, and low glycemic index [2] - The Qiaqia Konjac Princess—konjac layers—utilizes innovative cutting techniques and traditional red oil production methods to balance health and taste [2] - The Qiaqia Crispy Bear Fresh-Cut Fries aim to recreate the golden crispiness of childhood snacks, suitable for various leisure activities [2] - The Qiaqia Seed Kernel Ice Cream combines classic seed kernels with refreshing ice cream, breaking traditional category boundaries [2] Industry Insights - Nielsen's Chief Growth Officer shared insights indicating that consumer demand for snacks has shifted from mere taste satisfaction to a focus on health, functionality, and diverse scenarios [2] - The innovations presented by Qiaqia Foods not only broaden the application scenarios of traditional snacks but also pave the way for functional upgrades in the snack industry [2] Financial Performance - In 2024, Qiaqia Foods recorded revenue of 4.382 billion yuan from its seed business, accounting for 61.45% of total revenue; the nut business generated 1.924 billion yuan, representing 26.97% of total revenue; and other products contributed 773 million yuan, making up 10.84% of total revenue [3] - The company aims to focus on nuts and seeds in the short to medium term while incubating a third category, such as peanuts, which has significant market potential [3] - The fresh-cut fries have generated several million yuan in revenue within a year of launch, while konjac products are being trialed overseas, leveraging the company's brand and channel advantages [3]