Core Insights - Chery Group reported a total vehicle sales of 233,607 units in June, marking a year-on-year increase of 16.6% [1] - The Chery brand sold 138,077 vehicles in June, with a cumulative sales of 737,170 units from January to June, reflecting a growth of 3.15% year-on-year [1] - The Aiyre series, particularly the Aiyre 8, has shown strong performance, with sales reaching 10,683 units in May, making it the second best-selling compact fuel vehicle in the 100,000 to 150,000 yuan price range [1][2] Sales Performance - The Aiyre 8 Pro, launched on June 19, is priced between 137,900 to 149,900 yuan and contributed to the sales growth during the 618 promotional event [1] - The Aiyre series has evolved from a focus on practicality to performance, with the Aiyre 8 positioned as a vehicle offering "30,000-level experience at a 10,000-level price" [2] Market Positioning - The initial Aiyre models emphasized practicality and cost-effectiveness, with the Aiyre 5 achieving significant sales success due to its competitive pricing and features [2] - The Aiyre series aims to attract younger consumers by enhancing its performance image and engaging with them through events that resonate with their interests [2] Competitive Landscape - Chery faces challenges in establishing a performance-oriented brand image, as it is still perceived primarily as an "economical" brand [3] - Competitors like Geely and Changan have made strides in the performance vehicle market, creating brand recognition that Chery needs to overcome [3] - The increasing importance of intelligent features in vehicles, highlighted by competitors like BYD and XPeng, necessitates that Chery enhances its technological offerings to remain competitive [3]

3月18日，"油电同智 全球同行"奇瑞汽车智能化战略发布会即将在芜湖奇瑞智造一工厂盛大召开。为了兑现"智能化不客气"的诺言，本次大会将正式发布 奇瑞智能化战略，展示已深度布局的猎鹰智驾、人形机器人、智舱大模型等一系列智能化成果。此次"智能化"盛宴不仅充分彰显了"油电同智 全球同 行"的智能化平权理念，也将拉开奇瑞从汽车制造商向"智能化出行生态引领者"转型的大幕。 15年智能化技术深耕积累 造就"百车智驾过长江" 2025年开年，汽车行业的智能化浪潮可谓是"波涛汹涌"。凭借15年智能化技术积累的深厚底蕴，奇瑞将携最新的智能化战略亮相发布会现场，为全球用户 提供智能驾驶的"奇瑞方案"。 作为中国最早布局智能化的车企之一，奇瑞于2010年便开始研发智能互联技术，更是在2015年研发出了第一代自动驾驶汽车——艾瑞泽7，并在最近几年 内相继取得美国加州、国内重庆、合肥、芜湖等地的自动驾驶测试牌照。与此同时，依托业务遍布100多个国家和地区的全球化优势，奇瑞拥有丰富的用 户数据和路试数据，为智能化技术的迭代更新提供了海量数据支撑。 15年来，奇瑞在智能化领域的每一步都是坚定且踏实的；经过15年的积淀，奇瑞在把安全放在首位 ...