资料图。本文来源：澎湃新闻 记者 吴雨欣 老铺黄金2026年首次调价，整体调价幅度在20%至 30% 老铺黄金迎来今年首次调价。 2月28日，澎湃新闻记者获悉，老铺黄金迎来年内第一次调价，此次调价幅度在20%至30%。以 一款重约20.8g的项链为例，调价前价格约在4.73万元，调价后价格为6.01万元，涨价幅度在 27.6%。 据悉，在本轮调价前，多地老铺黄金门店出现排长队情况。数据显示，2025年以来，国际金价 涨幅超过85%，目前已达到5279美元/盎司，而国际投行普遍对金价的走势持积极态度，摩根大 通预测年内有望达到6300美元/盎司。 在2025年中期财报中，老铺黄金在评价调价时指出，公司每年调价两至三次，2025年上半年公 司仅于2月进行了1次价格调整，受到调价后黄金价格持续快速上涨的影响，报告期内公司毛利 率较以往略有下滑至约38.1%，毛利率的短期波动并未影响公司的收益，受益于业绩爆发性增 长所产生的规模效应，公司报告期内非国际财务报告准则经调整净利率由截至2024年6月30日 止六个月的17.1%提升至19.0%。 目前，汇丰银行将老铺黄金2026年净利润预期上调7%、营收预期上调10%，认 ...

2月28日，老铺黄金正式实施2026年首轮提价。其单品涨幅为20%至30%，整体平均涨幅达25%。 "昨天买了三条老铺项链，一夜睡醒赚近2万元！其中，仅中号的'金刚杵'赚超8000元。"何佳（化名）开心地告诉记者。 一位黄金珠宝行业人士告诉记者："2025年老铺黄金三次调价的累计涨幅在45%左右，低于同期近60%的金价上涨幅度。" 昨天，杭州大厦和杭州万象城两家门店门口排起了长长的队伍，不少人特意请假甚至翘班排队抢老铺，请假的理由很统一：家里黄金有急事！ 昨天，天猫发布的数据显示，天猫"3·8焕新周"期间，老铺黄金从前天开始正式开启品牌大促，前天下午两点开卖仅1秒，其天猫旗舰店成交额即突破3亿 元，全天单店成交破10亿元，就连大几十万的黄金摆件也一抢而空。 那么老铺黄金凭什么让年轻人心甘情愿地抢着掏钱？ 1分钟卖了3亿元，60万元的金碗被秒空 这两天很多人请假翘班排队抢黄金 "比周杰伦演唱会门票还难抢！" 从前天开始至3月9日天猫"3·8焕新周"期间，老铺黄金官方旗舰店推出了"每满1000元减100元，上不封顶"的优惠，在每天下午2点和晚上8点定时上架补 货，不过抢不抢得到完全拼手速。 前天，杭州的陈小姐在天 ...

Group 1 - The core point of the article highlights the overwhelming demand for Lao Pu gold, leading to long queues at physical stores and significant online sales during promotional events [1][5][10] - On February 28, Lao Pu gold initiated its first price adjustment of the year, prompting customers to take time off work to purchase gold items due to urgent family needs [1][5] - During the "3.8 Renewal Week" promotion on Tmall, Lao Pu gold's flagship store achieved a transaction amount exceeding 3 billion yuan within just one second of opening sales, with total daily sales surpassing 10 billion yuan [5][13] Group 2 - The promotional strategy included a discount of 100 yuan for every 1000 yuan spent, with limited stock replenished at specific times, creating a competitive environment for customers [5][12] - Customers reported waiting in line for hours, with some purchasing items worth over 80,000 yuan after finding their desired products sold out [7][10] - The online sales reflected the same urgency, with high-value items like a gold bowl priced at 620,000 yuan selling out within minutes, indicating a strong market interest in luxury gold products [13][15]

（编辑 李家琪） 此次爆发源于品牌势能的持续提升，叠加调价预期与天猫大促优惠形成的合力。2月18日，老铺发布调价公告，预计在2月 28日进行产品价格调整。在此背景下，2月26日至3月9日天猫"3·8焕新周"期间，老铺黄金官方旗舰店推出了"每满1000元减100 元，上不封顶"的优惠，并且每日14点、20点定时上架补货，由此引发了调价前的集中采购。 近年来，以老铺黄金为典型代表的古法工艺黄金在消费市场热度持续升温。在胡润研究院最新的报告中，老铺黄金连续4 年上榜高净值人群最青睐的珠宝品牌榜单，并在今年与宝格丽、梵克雅宝成为"世界珠宝三强"，刷新了中国品牌在高奢珠宝体 系中的纪录。此次提价前夕在天猫平台迎来的集中爆发，反映了天猫平台在此类高奢品牌和高保值商品上具备的强劲承接力。 本报讯 （记者梁傲男）天猫"3·8焕新周"期间，老铺黄金于2月26日正式开启品牌大促。当日下午两点，开卖仅1秒，其天 猫旗舰店成交额即突破3亿元，全天单店成交额破10亿元，同比实现百倍增长。 数据显示，2月26日14点开卖不足10分钟，售价62.75万元的花丝真言金碗、50万元的鸳鸯和合摆件、30万元的金蟾等足金 摆件商品即显示售罄，同时 ...

业内指出，此次老铺黄金的销量爆发源于品牌势能的持续提升，叠加调价预期与天猫大促优惠形成的合 力。同时也反映天猫平台在此类高奢品牌和高保值商品上具备的强劲承接力。 （文章来源：广州日报） 数据显示，26日14点开卖不足10分钟，售价62.75万元的花丝真言金碗、50万元的鸳鸯和合摆件、30万 元的金蟾等足金摆件商品即显示售罄，同时有超30款单品上架即被秒空。热门单品供不应求：其中，古 法手工足金项链十字金刚杵钻饰吊坠两款货品单日成交均近亿元；八宝随身金佛、葫芦钻饰及七子葫芦 吊坠等5款单品单日成交破5000万元；另有近30款单品单日成交破1000万元。 记者留意到，2月18日，老铺发布调价公告，预计在2月28日进行产品价格调整。在此背景下，2月26日 至3月9日天猫"3·8焕新周"期间，老铺黄金官方旗舰店推出了"每满1000元减100元，上不封顶"的优惠， 并且每日14点、20点定时上架补货，由此引发了调价前的集中采购。 近年来，以老铺黄金为典型代表的古法工艺黄金在消费市场热度持续升温。在胡润研究院最新的报告 中，老铺黄金连续4年上榜高净值人群最青睐的珠宝品牌榜单，并在今年与宝格丽、梵克雅宝成为"世界 珠宝三强 ...

天猫"3·8焕新周"期间，老铺黄金于2月26日正式开启品牌大促。当日下午两点，开卖仅1秒，其天猫旗舰店成交额即突破3亿元，全天单店成交破10亿，同比 实现百倍增长。 数据显示，26日14点开卖不足10分钟，售价62.75万元的花丝真言金碗、50万元的鸳鸯和合摆件、30万元的金蟾等足金摆件商品即显示售罄，同时有超30款 单品上架即被秒空。热门单品供不应求：其中，古法手工足金项链十字金刚杵钻饰吊坠两款货品单日成交均近亿；八宝随身金佛、葫芦钻饰及七子葫芦吊坠 等5款单品单日成交破5000万；另有近30款单品单日成交破1000万。 此次爆发源于品牌势能的持续提升，叠加调价预期与天猫大促优惠形成的合力。2月18日，老铺发布调价公告，预计在2月28日进行产品价格调整。在此背景 下，2月26日至3月9日天猫"3·8焕新周"期间，老铺黄金官方旗舰店推出了"每满1000元减100元，上不封顶"的优惠，并且每日14点、20点定时上架补货，由 此引发了调价前的集中采购。 近年来，以老铺黄金为典型代表的古法工艺黄金在消费市场热度持续升温。在胡润研究院最新的报告中，老铺黄金连续4年上榜高净值人群最青睐的珠宝品 牌榜单，并在今年与宝格丽 ...

Group 1 - The core point of the article highlights the significant sales performance of Laopu Gold during the Tmall "3.8 Renewal Week," with a record-breaking transaction amount of over 3 billion yuan within one second of the sale starting [1] - On February 26, within 10 minutes of the sale, several high-value gold items sold out, including a gold bowl priced at 627,500 yuan and a pair of gold ornaments at 500,000 yuan, indicating strong demand for luxury gold products [1] - The sales surge is attributed to the brand's increasing market presence, combined with pricing adjustments and promotional discounts offered during the Tmall event [1] Group 2 - Laopu Gold has gained popularity in the consumer market, being recognized as a top jewelry brand among high-net-worth individuals for four consecutive years, and has recently joined the ranks of the "world's top three jewelry brands" alongside Bulgari and Van Cleef & Arpels [2] - The pre-price increase sales explosion on Tmall reflects the platform's strong capability to support high-end brands and valuable products, showcasing the growing consumer interest in traditional craftsmanship gold [2]

Core Insights - During the Tmall "3.8 Renewal Week," Laopu Gold launched a major promotional event on February 26, achieving a transaction amount exceeding 3 billion yuan within just 1 second of opening sales, and reaching over 10 billion yuan in total sales for the day, marking a hundredfold year-on-year increase [5]. Sales Performance - On February 26, within 10 minutes of the sale starting at 14:00, several high-priced gold items sold out, including a gold bowl priced at 627,500 yuan, a pair of mandarin ducks priced at 500,000 yuan, and a gold toad priced at 300,000 yuan [5]. - Popular items experienced significant demand, with two specific gold necklace products each generating nearly 100 million yuan in sales for the day, while five other items surpassed 50 million yuan in sales [5]. Promotional Strategy - Laopu Gold announced a price adjustment on February 18, effective February 28, and during the promotional period from February 26 to March 9, it offered a discount of 100 yuan for every 1,000 yuan spent, with no upper limit [5]. - The company implemented a strategy of daily restocking at 14:00 and 20:00, which contributed to a surge in purchases prior to the price increase [5].

Group 1 - The core viewpoint of the articles highlights the significant sales performance of Laopu Gold during the Tmall "3.8 Renewal Week," with a record-breaking transaction amount of over 3 billion yuan within one second of the sale starting [1] - Laopu Gold's flagship store achieved a total sales exceeding 10 billion yuan in a single day, marking a year-on-year growth of 100 times [1] - The surge in sales is attributed to the brand's increasing momentum, combined with price adjustment expectations and promotional discounts on Tmall [1] Group 2 - Laopu Gold, representing traditional craftsmanship, has seen a rising popularity in the consumer market, being listed among the top jewelry brands favored by high-net-worth individuals for four consecutive years [2] - The brand has achieved recognition alongside Bulgari and Van Cleef & Arpels as one of the "world's top three jewelry brands," setting a new record for Chinese brands in the high-end jewelry sector [2] - The concentrated purchasing activity on Tmall before the price increase reflects the platform's strong capability to support high-end brands and valuable products [2]