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2025年第21周:跨境出海周度市场观察
艾瑞咨询· 2025-06-04 09:13
Industry Environment - The globalization of e-commerce has entered a new phase, with digital marketing becoming a key weapon for companies going abroad. From 2012 to 2021, China's cross-border e-commerce market grew 5.7 times to 14.2 trillion yuan, becoming a crucial support for stable foreign trade. The core capability for companies going abroad has shifted to digital marketing, with a projected growth rate of 19% in digital marketing [2] - Mobile phone manufacturers are experiencing a new wave of overseas expansion, focusing on the mid-to-high-end market. Brands like Honor, OPPO, and Xiaomi are achieving success in Europe and Southeast Asia through localized operations and ecosystem building. However, they face challenges such as policies, patent issues, and supply chain complexities [3] - Chinese tea brands are accelerating their expansion into the U.S. market, with companies like Luckin Coffee and Nayuki opening new stores and focusing on health-oriented product innovation [6] New Opportunities in Europe - The synchronous lifting of restrictions between China and Europe presents new opportunities for expansion. The European market is witnessing trends of consumption upgrading and green transformation, with 80% of consumers willing to pay a premium for sustainable products. Chinese companies are advised to enhance product quality and adapt to cultural differences [7] Trade Relations and Globalization - A pause in the tariff war has led to a new consensus on globalization. The U.S. has canceled 91% of additional tariffs on China, with a reciprocal response from China. This reduction is expected to alleviate foreign trade pressures in the short term, but the long-term strategy will shift towards regional and global layouts [8] Brand Building and Global Competition - Chinese brands are transitioning from "brand recognition" to "brand building," with a focus on global competition. Companies like Anker and Xiaomi are leveraging platforms like Amazon for efficient market penetration, while AI technology is enhancing advertising returns [9] Autonomous Driving and Technology Export - In the global tech race, China and the U.S. are leading in autonomous driving. Companies like Waymo and RoboTaxi are expanding globally, with RoboTaxi leveraging its experience in complex Chinese road conditions to enhance competitiveness [11] Home Appliance Industry Trends - The Chinese home appliance market is shifting towards high-end products, with major players like Haier and TCL focusing on brand strategies to enhance overseas performance. The industry faces challenges from homogenization, but smart, high-end, and branded products are seen as key drivers for future globalization [12] Smart Cleaning Robots Market - The global market for smart cleaning robots is expected to reach $21.01 billion by 2030, growing at an annual rate of 23.7%. Chinese manufacturers are strong in cost control but need to improve in multi-modal sensing and cloud AI technologies [13] Tea Beverage Market Expansion - Chinese tea brands are rapidly expanding overseas, with the global ready-to-drink beverage market projected to exceed $1.1 trillion by 2028. Companies like Mixue Ice Cream and Nayuki are adopting different strategies to capture market share [14] Automotive Industry Developments - Changan Automobile aims to accelerate its overseas expansion, with a target of 3 million vehicle sales by 2025, including 1 million in new energy vehicles [16] Internationalization of Chinese Baijiu - Moutai is transitioning from product export to brand and cultural internationalization, with overseas revenue expected to reach 5.189 billion yuan in 2024, reflecting a growth of 19.27% [21] E-commerce Trends in Europe - TikTok Shop is rapidly expanding into the European market, with a projected e-commerce market size of $3.96 trillion by 2024. However, sellers must navigate challenges related to product quality and tax compliance [22] AI Industry Growth - Kunlun Wanwei has emerged as a leader in AI exports, achieving a revenue of 1.76 billion yuan in Q1 2025, with 94% of its income coming from overseas. The company is focusing on building an ecosystem around AI applications [25]
“食博会・预博会” :打通产销链路 为产业与消费扩容 “架桥”
Jing Ji Wang· 2025-04-24 10:22
4月18日至20日,第九届中国国际食品及配料博览会暨第三届中国国际预制菜产业博览会(简称 "食博会・预博会")在广东省东莞市厚街镇广东现代国际展览中心成功举行。 此次展会是由农业农村部农业贸易促进中心、中国贸促会农业行业分会主办的综合性国际食品盛 会,以 "食全食美,预见'味'来" 为主题,搭建起集贸易促进、投资合作、创新集聚、交流互鉴等功能 于一体的全产业链服务平台,成为推动产业集群与区域品牌提升、消费扩容以及农业贸易高质量发展的 重要引擎。同时,作为国内首个AI赋能的智慧农业展会,其在虚拟讲解、创意直播、机器人厨师、机 器人助理等多个场景深度融入 AI元素,展现科技魅力。 据悉,本届"食博会・预博会"规模超5万平方米,共吸引了来自全国31个省(区、市)及20个国家 和地区的1351家企业参展,现场参观人数超过2万人,近7000名采购商携采购意向共襄盛举,其中涵盖 京东、美团、盒马等头部电商,北京新发地、深圳海吉星等龙头食品供应链企业。庞大的参展阵容构建 起完善的销售网络,极大地优化了从农产品生产源头到终端消费市场的流通环节。借助电商平台和供应 链企业的高效运作,各类食品得以更快、更广泛地触达消费者,为消费 ...