作为全国罐头食品产业的重要聚集地，漳州拥有从原料种植、加工到出口一整套完整的产业链条， 有"中国罐头之都"的美誉。 今年1—7月，漳州罐头食品出口值达7.9亿元，同比增长9.7%，产品远销东盟、欧盟、加拿大等128个国 家和地区，竹笋、荔枝、花生米和龙眼等4类罐头出口值更是荣居全国榜首，漳州罐头成为中国国际贸 易的一张闪亮名片。 然而，近年来，以技术法规、协议、标准和认证体系等形式出现的非关税壁垒，越来越多地影响到罐头 产品的正常国际贸易，成为我国罐头企业出海的一道"隐形门槛"。 国家TBT/SPS通报咨询中心(漳州)罐头食品技术性贸易措施研究评议基地(以下简称"罐头技贸评议基 地")日前在福建漳州落地运行。这是全国首个聚焦罐头食品领域的国家级技术性贸易措施研究评议基 地，标志着我国罐头食品产业应对国际技术壁垒、提升国际竞争力迈入系统化、专业化新阶段。 "过去，我们企业应对国外通报往往是'单打独斗'，相互间信息相对闭塞，资源也较为分散，容易错失 市场良机。"同发食品集团副总裁唐瑾表示，罐头企业想要在世界舞台上进一步立稳脚跟、做大做强， 亟须一个高级别平台，提供专业化、成系统、即时性强的技贸应对指导。 在漳州众 ...

Core Insights - The financial sector is actively supporting the lychee industry in Maoming, Guangdong, to ensure farmers benefit from the abundant harvest while mitigating price drops due to oversupply [1][2][3][4][5][6][7][8][9][10] Group 1: Financial Support for Lychee Procurement - Financial institutions in Maoming have introduced over 50 credit products to facilitate lychee procurement, easing the funding pressure for farmers and traders during the peak harvest season [2] - A case study of a lychee trader highlights how quick access to a 300,000 yuan loan from a local bank enabled increased procurement capacity, demonstrating the critical role of timely financial intervention [2] Group 2: Financial Empowerment for Deep Processing - The lychee industry faces challenges due to its seasonal nature, prompting efforts to develop deep processing capabilities to extend the product's market availability [3] - A leading processing company received 40.2 million yuan in loans to upgrade its production line, allowing it to produce approximately 1 million cans of lychee annually, thus enhancing value addition [3] Group 3: Cold Chain Logistics and Export - The development of cold chain logistics has significantly improved the export capabilities of Maoming's lychee, with a notable company exporting over 1,500 tons annually [4][5] - Financial support from local banks has enabled the implementation of innovative technologies, such as the "frozen lychee" technique, which enhances product preservation and market reach [5] Group 4: Market Expansion through E-commerce - The rise of e-commerce has transformed the sales landscape for Maoming lychees, with local banks providing flexible loans to support new farmers entering the digital sales space [6][7] - Initiatives like "Ten Thousand E-commerce Selling Lychees" have been launched to promote digital sales, enhancing the market presence of Maoming lychees [7] Group 5: Integration of Financial Services and Tourism - A unique service area along the highway has been established to promote lychee culture and provide financial services, integrating agriculture with tourism [8] - The initiative includes various promotional activities and financial products tailored to support local farmers and enhance consumer engagement [8] Group 6: Investment in High-Quality Varieties - The introduction of high-end lychee varieties, such as "Ice Lychee," is being supported by financial institutions through targeted loans for research and development [9][10] - A local agricultural company successfully secured 3 million yuan to enhance its cultivation techniques, contributing to the diversification and quality improvement of lychee production [10]

Core Insights - The sales season for Maoming lychee is nearing its end, with an expected production of approximately 630,000 tons and sales revenue projected to reach 9.1 billion yuan [1] - Maoming has actively expanded sales channels, promoting lychee in major cities and online platforms to increase farmers' income [1] Sales Performance - The Douyin e-commerce report indicates that Maoming lychee has gained significant popularity, with over 45,000 related video submissions and a total view count exceeding 1.12 billion [6] - Orders for Guangdong lychee on Douyin have surged by 1509% year-on-year, with Maoming accounting for nearly 70% of the total orders [8] Consumer Preferences - The top five cities purchasing Maoming lychee are Shanghai, Chongqing, Chengdu, Shenzhen, and Hangzhou, with Shanghai leading at 190,000 orders [10] - The most favored lychee variety is Guiwei, followed by Baitangying and Feizixiao, with Shanghai being the primary consumer location for the top three varieties [12] Innovative Marketing Strategies - Maoming has introduced innovative consumption scenarios, including "lychee blind boxes" and holiday-themed customizations, resulting in over 520,000 customized orders weighing approximately 80 million kilograms and generating over 1.7 billion yuan in revenue [13] - The prices for customized lychees are more than 20% higher than traditional sales prices [13] Demographic Insights - The primary consumer groups for Guangdong lychee on Douyin are young professionals and affluent middle-class individuals, making up over 40% of the market, while "refined mothers" represent the fastest-growing segment at 12% [15] Industry Growth - The lychee industry has seen a significant increase in processed product sales, with dried lychee sales up 228%, lychee-flavored tea beverages up 170%, and lychee-flavored sodas up 399% [17] - Maoming has around 3,000 lychee processing enterprises, developing over 30 deep-processed products, which allows lychee to be available year-round [17]

Core Insights - The article discusses the evolution of the lychee industry in China, highlighting advancements in cold chain logistics and processing that enhance the preservation and marketability of lychees [1][2][3] Group 1: Production and Supply Chain - The development of new models such as "platform enterprises + agricultural bases" and "fresh e-commerce + direct delivery from production areas" aims to streamline the supply chain for agricultural products [3] - The "14th Five-Year Plan for Cold Chain Logistics Development" sets targets for low-temperature processing rates for meat, fruits, and vegetables by 2025, aiming for 85% for meat, 30% for fruits and vegetables, and 85% for aquatic products [2] - The number of national backbone cold chain logistics bases has reached 105, improving the infrastructure for preserving agricultural products [2] Group 2: Consumer Trends and Market Development - The lychee's shelf life has been extended to over 30 days due to advancements in preservation technology and logistics, making it easier for consumers to access fresh lychees [2] - There is a growing trend in processing lychees into value-added products such as canned lychees, lychee wine, and freeze-dried lychees, with significant production concentrated in regions like Fujian and Guangdong [2] - The integration of agriculture with cultural tourism has led to increased consumer interest and engagement, with events and festivals promoting lychee culture and enhancing brand recognition [3] Group 3: Future Directions - The article emphasizes the need for modernizing agricultural product circulation, particularly by improving cold chain logistics and enhancing post-harvest processing, packaging, and marketing [3] - The focus is on both the initial production phase and the final consumption phase, encouraging collaboration among various enterprises to build shared cold chain facilities [3] - The lychee industry's transformation reflects broader trends in rural revitalization, showcasing how cold chain logistics and processing can benefit farmers and enhance agricultural productivity [3]