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Group 1 - The core viewpoint of the article highlights the diverse cultural tourism activities during the Dragon Boat Festival, which not only showcase the unique charm of Chinese culture but also serve as a new engine for driving consumer spending [1][4][13] - Traditional activities such as dragon boat racing, making zongzi, and wearing scented sachets have become popular among tourists, enhancing the festive atmosphere [4][10] - The sales of zongzi have seen a significant increase, with transaction amounts growing nearly 70% year-on-year, which has also boosted the sales of seasonal products like mugwort and scented sachets [6][10] Group 2 - Museums across the country are actively promoting traditional culture during the festival, with various engaging activities attracting visitors and enhancing cultural appreciation [7][8] - Data from the Ministry of Transport indicates that the cross-regional movement of people during the second day of the Dragon Boat Festival is expected to exceed 210 million, marking a 6.2% increase compared to the previous year [10] - Industry experts note that the combination of traditional culture and holiday economy is effectively stimulating consumer willingness, leading to a resurgence in spending [11][13]

Core Viewpoint - The Dragon Boat Festival, celebrated on the fifth day of the fifth lunar month, is a significant traditional festival in China, embodying rich cultural heritage and national sentiment, recognized as a UNESCO Intangible Cultural Heritage since 2009 [1][3]. Group 1: Cultural Significance - The festival combines celebration, prayer, commemoration, and culinary traditions, with the most notable activity being dragon boat racing, symbolizing unity and perseverance [3][4]. - The customs of the Dragon Boat Festival, including the making of zongzi (sticky rice dumplings), vary across regions but share a common purpose of commemorating the poet Qu Yuan, reflecting the festival's widespread cultural impact [6][9]. Group 2: Traditional Practices - Dragon boat racing involves synchronized paddling to the beat of drums, fostering a sense of teamwork and collective spirit among participants and spectators [3][4]. - Other traditional practices during the festival include hanging mugwort and calamus, wearing scented sachets, and drinking realgar wine, all aimed at ensuring health and good fortune [8][9]. Group 3: Historical Context - The festival's origins are linked to various legends, with the most popular being the commemoration of the patriotic poet Qu Yuan, whose works inspire values of integrity and national pride [3][8]. - Despite regional variations, the essence of the Dragon Boat Festival remains a celebration of national spirit and cultural continuity, showcasing the enduring nature of Chinese traditions [9].