马年春晚节目《贺花神》中，12位演员化身花神上演唯美创意秀，让福州"90后"奶爸章辉大呼惊艳。正月初一，他便马不停蹄携妻带女来到福 州高速花博园，现场感受花之魅力。 "以前，一直觉得花市是长辈们的专属空间，但真正深度体验后，才验证了'真香定律'。"这几年，在社交媒体的"安利"下，章辉逐渐成了一名 资深花友，逛花市也成为一家人春节亲子游的保留节目。 前年春节，章辉入手了两盆网红单品——"禁止蕉绿"和"动感光菠"。凭借好创意与好彩头，香蕉与菠萝两大热带水果变身居家绿植，成为龙年 爆款。马年花市，类似"脑洞大开"的产品同样层出不穷。最让章辉称奇的是一款名为"冬日玫瑰"的盆栽。看似玫瑰，其实它是一盆菜——我们 熟悉的十字花科蔬菜紫甘蓝，经过多年培养茎部逐渐木质化，变身具有观赏价值的老桩盆栽。 创意不断，新品迭出，让传统花市常逛常新，也吸引着章辉这样的年轻花友成为新的消费主力。今年春节，章辉一家打卡了福州高速花博园、 华威建新花卉产业园、闽侯侯官花卉产业园等福州周边几大花卉市场，不仅感受到了浓浓年味，也捕捉到了美丽产业新动向。 今年的福建年宵花市场，虽然不乏创意新品，但蝴蝶兰、国兰、水仙、红掌、百合、富贵籽等本土特色花 ...

中新网昆明2月18日电 (记者金旭)逛花市、买鲜花是云南人最具特色的新年仪式。春节期间，昆明斗南 花卉交易市场热闹非凡，吸引市民、游客"赴花约"。 "每次回来逛花市感受都不一样。"蔡玲说，随着家乡"鲜花+文旅"深度融合发展，到斗南花卉交易市场 感受春日花潮，体验春城的生活方式，已成为游客来昆明的热门选择。"对于离家在外的游子来说，暖 阳、花香是一种久违的踏实与自在。" 陈飞告诉记者，除传统国内市场外，鲜切花出口需求量显著增长。今年，马来西亚成为新增重点出口市 场，哈萨克斯坦、俄罗斯、日本等传统出口市场则保持稳定采购。 "希腊民众很喜欢鲜花，很多朋友都羡慕斗南丰富的鲜花品种、交易规模和服务。"蔡玲说，依托持续完 善的冷链物流，昆明鲜花能以最快速度抵达消费者手中。如今，昆明花卉产业的国际竞争力持续增强， 赢得越来越多海外客商的青睐，为其进一步开拓海外市场带来更大发展机遇。 （文章来源：中国新闻网） 早年间，斗南村民以种粮、种菜为生。20世纪80年代，当地村民尝试种下剑兰并迎来热销，于是越来越 多农户将菜地改为花田。从昔日的"马路市场"到"亚洲最大花市"，斗南发生了翻天覆地的变化。 "每年过年，家人都会到斗南买年宵 ...

Core Insights - The Kunming Dou Nan Flower Trading Market, Asia's largest flower market, is experiencing a significant increase in customer traffic and sales during the Spring Festival, with flower sales up by one-third compared to last year [2] Group 1: Market Trends - Red-themed flowers dominate the market, with North American winterberry and silver willow being particularly popular due to their long viewing period and affordable prices [2] - Traditional flower varieties like roses and lilies continue to perform well, with "Orange Barbie" roses and Siberian lilies leading in sales [2] - New trendy flower varieties, such as macaron-colored and "rainbow unicorn" orchids, are gaining popularity among younger consumers, who seek both aesthetic appeal and social media-worthy designs [2] Group 2: Sales and Distribution - Online sales are thriving, with over 40% of orders coming from live-streaming sessions, where merchants showcase products in real-time [3] - The logistics sector is enhancing delivery services, with many cities offering next-day delivery and some areas in Kunming providing same-day delivery [3] - The market is catering to diverse consumer needs, with a range of price points and flower types available, ensuring accessibility for all [3] Group 3: Cultural Significance - Purchasing flowers during the New Year is viewed as a cultural ritual, symbolizing good fortune and the appreciation of traditional values [3] - The market operates continuously during the Spring Festival to ensure a steady supply of flowers, reflecting the importance of flowers in celebrating the New Year [3]

"我们每天工作约8小时，主要从事采花、打包、摘叶等工作，每天收入100多元。"王举村村民黄锦 嫦高兴地说。在该农场，像她一样实现在"家门口"就业的村民还有10多人。 三三种养殖家庭农场的负责人谢攀，是一名返乡创业"新农人"，2017年曾与同村兄弟前往云南创 业，系统学习先进花卉种植技术。事业有成后，他于2025年11月返乡流转土地70亩，利用冬闲田搭建大 棚，带领周边村民探索"蔬菜+鲜花"轮作模式，让闲置土地焕发新生机。 2月12日，记者走进桂平市南木镇龙富村的天何花卉园，只见各色玫瑰娇艳欲滴，游客穿梭其间采 摘拍照，其乐融融；工人正麻利地修剪、捆扎鲜花，发往各地。该花卉种植基地占地15亩，如今已进入 鲜花集中上市的高峰期。 "目前，我们基地培育有红玫瑰、香槟玫瑰、卡布奇诺等9个鲜花品种，亩产可达四五千支，单支批 发价平均在2至3元，主要销往柳州、南宁、贵港等地的花店与批发商。"天何花卉园玫瑰花基地负责人 张天成说，临近春节，订单量大增，来游玩采摘的游客也越来越多。 与此同时，在桂平市垌心乡王举村，三三种养殖家庭农场连片的百合、剑兰、五代果等花卉也迎来 了采摘期，工人们正忙着进行采摘作业。 "桂平气候非常适合 ...

近日，亚洲最大鲜切花市场昆明斗南花市年宵花热销。其中，进口郁金香、洋牡丹受青睐，本土的玫 瑰、百合等出口火爆。一位商家称，本月出口量为日常5倍。一位鲜花进出口公司负责人表示："相较去 年同期出口，比平时增长了100%。我们希望把这张名片打好了，让云花 出海，不仅仅有量，还更加有 质。"据海关统计，1月滇中海关监管出口鲜切花9748.47吨，日均超500万枝，同比增长21.09%，货值 1.927亿元，增22.97%。 ...

春节临近，各地年宵花市场迎来了购销旺季。专家提醒，对于过敏体质人群，年宵花的选购和摆放需要格外注意。 专家介绍，一些花卉的花粉、气味或汁液，可能成为吸入性或接触性过敏原，对部分人群造成影响。 首都医科大学附属北京友谊医院皮肤科主任医师 李妍：如果患者本身就是过敏体质，不提倡他的亲朋好友送鲜花给他，因为会诱发过敏。这种过敏属于吸 入性过敏原导致，不仅仅表现为过敏性皮炎，可能还会出现过敏性鼻炎、哮喘，甚至是过敏性结膜炎，都是有可能会发生的。 北京大学人民医院皮肤科主任医师 李厚敏：对于这样的人，大家要注意摆放花的位置，尽量开窗通气，减少花粉的浓度，稍加注意就可以。 除了过敏体质的人以外，家中如有老人、儿童或宠物，在选购年宵花时也应注意。 云南省花卉技术培训推广中心高级农艺师 陆继亮：家里有老人、小孩以及宠物的，谨慎购买百合、水仙等浓香型品种，有些人对浓香型花卉会过敏。另外 谨慎选购带刺的花草，比如玫瑰、少量多肉品种。小孩用手触摸，容易刺伤皮肤。 健康喜庆两相宜 专家支招选购年宵花 既要小心过敏，又想图个喜庆，年宵花到底应该怎么选？ 走进各地花卉市场，记者看到不少年宵花品种纷纷上市。这些花色丰富、寓意吉祥的年宵花， ...

Group 1 - The flower market in Conghua District opened on February 12, 2026, with over 200 stalls featuring various products including New Year flowers, cultural creations, and food, themed "Year of the Horse" [3][4] - A highlight of the market is a 2.89-meter tall and 2.86-meter long horse sculpture made from dough, created by a local artisan over eight years, symbolizing both cultural heritage and support for the local horse industry [3] - The market atmosphere is lively, with traditional sounds and sights, and features popular items such as calligraphy couplets and local delicacies, indicating a strong community engagement and festive spirit [4] Group 2 - The price of butterfly orchids remains stable compared to the previous year, with expectations of peak sales around the 27th and 28th day of the lunar month [4] - Students participated in public welfare activities at the market, creating art related to the Year of the Horse, which promotes traditional culture and provides valuable social experience [4]

Group 1 - The red carnation is popular for the Spring Festival, with prices around 39.9 yuan for 20 stems, highlighting the festive appeal of flowers during this period [1] - The demand for flowers is increasing as the Spring Festival approaches, with preferences leaning towards vibrant colors like Chinese red [1] - Various flower types are being sold, including locally cultivated orchids and imported varieties, catering to different consumer preferences for price, aesthetics, and longevity [1] Group 2 - The main flower types for the Spring Festival include roses, lilies, and carnations, with emerging varieties like wintergreen and pink calla lilies gaining popularity among younger consumers [2] - The overlap of the Spring Festival and Valentine's Day on February 14 is expected to boost the flower market, with daily supply estimates reaching 5 to 5.5 million stems, and peak days potentially nearing 7 million stems [2]

人民日报记者 杨文明 开栏的话 年宵花住进智能温室，准时"赶春"、精彩绽放；无人机搭配冷光烟花，点亮夜空、出圈出彩；年兽 彩灯装上智能眼睛，会心眨眼、灵动传神；年鱼送上自动化产线与冷链物流，鲜"游"千里、味达万家； 新中式服饰用上科技面料，流光溢彩、典雅大方；育种技术助力"吃瓜自由"，瓤色多彩、产地多元…… 从田间到车间，从指尖到心间，新技术、新创意、新模式既重塑着过年的方式，也承载着人们对美好生 活的向往。 过小年，迎新年。人民日报推出"年味里的新质生产力"系列策划，和读者们一起感受那些藏在年味 里的技术革新与产业跃迁。 临近春节，云南昆明呈贡区斗南花卉市场里花香浓郁，各色花卉争奇斗艳。顾客的询价声、打包声 与馥郁的花香交织，年的脚步跟着花香人潮涌了进来。 如何迎接新春花卉销售高峰？从"追着市场跑"到"迎着春天走"，从"凭经验种花"到"靠数据开花"， 从"引进来"种苗到"自己创"品种，云南花卉产业正经历一场静默而深刻的"赶春"。 逛花拍中心 各地的花，为啥运到云南卖 每年春分前后，产自山东菏泽的芍药都会千里迢迢运抵斗南，再由此转销各地。 不独山东芍药，来自河北、四川、陕西等10余个省份的特色花材，也会循着" ...

Core Insights - The Chinese flower industry is projected to reach a market size of 100 billion yuan by the end of 2025, with a stable planting area of 1.3899 million hectares and over 5.34 million direct employees, solidifying China's position as the world's largest flower producer [1] - The industry is evolving into a "beautiful economy," integrating economic value and cultural significance, as highlighted by President Xi Jinping's emphasis on developing the entire industry chain [1][2] Industry Foundation - The Chinese flower industry has developed a robust foundation over 40 years, rooted in complete industrial resources from seed quality to modern facilities, which serves as a stabilizing force against market fluctuations [2] - The core competitiveness lies in the seed industry, with over 3,700 flower germplasm resources preserved in Gansu province, indicating a rich genetic heritage [2] Innovation and Technology - A breakthrough moment is emerging with the introduction of over a thousand new flower varieties featuring "Chinese style" at the upcoming 2025 Rose Innovation Conference in Yunnan [3] - Advanced breeding techniques, including gene editing, are significantly reducing breeding cycles from 8-10 years to a much shorter timeframe, aiming to establish unique advantages in certain areas [3] Regional Development - Yunnan province is recognized as a "kingdom of fresh-cut flowers," with a projected planting area of 200,000 acres and an output of 22.1 billion stems by 2025, contributing over 100 billion yuan to the industry [4] - The industry has formed seven major production clusters across China, including regions in Yunnan, Guangdong, Shandong, and Gansu, each specializing in different types of flowers [4] Market Dynamics - The national production layout ensures stable supply, with different regions specializing in various flower types, thus enhancing China's competitive edge in the global market [5] - The modernization of production facilities, such as smart greenhouses, is improving efficiency and profitability, with some companies reporting a 50% increase in per-acre returns compared to traditional methods [5] Consumer Trends - The flower market is witnessing a shift from seasonal gifts to everyday items, with consumers increasingly viewing flowers as a means of self-expression [10] - The rise of "self-purchase" consumption patterns is expanding the market, with subscription models like "one flower a week" becoming popular [24] Policy Support - The Chinese government has issued strategic guidelines to promote high-quality development in the flower industry, aiming for sales to reach 300 billion yuan by 2025 and over 700 billion yuan by 2035 [11][12] - Local governments are implementing targeted support policies, including financial subsidies for new variety research and facility upgrades [13][14] Challenges - The industry faces structural challenges, including an oversupply of low-end products and a shortage of high-end offerings, leading to price volatility and market instability [19][20] - There is a significant reliance on imported flower varieties, with 65.06% of flower bulbs imported, indicating a need for domestic innovation in the seed industry [17][18] Future Trends - The flower industry is transitioning from a "beautiful industry" to a "happy industry," integrating deeper into national development narratives and enhancing quality of life [22][29] - The focus on green development and sustainable practices is becoming a core competitive advantage, with initiatives aimed at reducing plastic waste and promoting eco-friendly production methods [23]