虎头鞋

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乡村虎头鞋走俏巴黎博览会
Xin Hua Ri Bao· 2025-05-07 23:05
Core Insights - The company successfully showcased its traditional tiger head shoes and related cultural products at the Paris Expo, leading to significant sales and international interest [1][2] - The revival of traditional craftsmanship in the village has not only preserved cultural heritage but also provided economic benefits to local residents [2] Group 1: Sales Performance - Over 200 cultural products, including tiger head shoes, sold out within four days at the Paris Expo, indicating strong market demand [1] - The sales revenue from tiger head shoes exceeded the total sales of the previous year within just five months of showcasing in various cities [1] Group 2: Cultural Significance - The tiger head shoes are appreciated not only for their craftsmanship but also for their cultural symbolism of good fortune and protection [2] - The company has successfully integrated traditional craftsmanship with modern consumer preferences, enhancing the appeal of its products [2] Group 3: Community Impact - Local villagers are able to earn approximately 100 yuan per day by engaging in the production of tiger head shoes and other cultural items during their free time [2] - The revival of this traditional craft has created a sense of pride and economic opportunity within the community, transforming a once-dwindling art form into a viable business [2]
建设银行以金融服务赋能国潮文化崛起
Zheng Quan Ri Bao Zhi Sheng· 2025-04-13 16:13
近年来,中式服饰、国风文创、中式茶饮等国潮文化在年轻群体中掀起一股热潮。《农村金融时报》记 者从建设银行获悉,该行积极发挥金融力量,为承载着深厚文化底蕴的国潮品牌注入新的活力,助力国 潮文化崛起。 在山西灌木文化传媒有限公司(以下简称"灌木文化")的展示基地,琳琅满目的文创产品令人目不暇 接。融入哈密刺绣的笔记本、头戴式耳机、抱枕,以及狐桃桃和老神仙、奇奇与怪怪、熊滚滚等生动活 泼、新颖有趣的卡通动画形象,色彩鲜艳、设计独特,吸引着众多目光。 灌木文化是山西综改示范区的一家文化企业,拥有专业的编剧、插画、动漫制作、产品研发及虚拟现实 制作团队,多年来深耕IP设计、动画、潮玩和文创等领域,积极推动动漫制作、文学创作、虚拟现实技 术和商业化运营的深度融合。在转型发展过程中,灌木文化遇到资金周转困难,建行山西太原高新技术 园区支行在了解企业经营情况和相关资质后,于2023年和2024年两年内累计为其提供1000万元"善新 贷"。如今,灌木文化已逐步建成涵盖300余个类别、1000余个IP,集动画制作、形象设计和授权、卡通 衍生品开发生产及销售于一体的产业链,成为山西代表性动漫企业。 浙江省海宁市许村镇是全国最大的大 ...