资料图。本文来源 ：红星新闻 华与华创始人华杉称西贝"被人算计"，罗永浩回怼：谁算计了 红星资本局11月26日消息，日前，"西贝员工回应涨薪500元"的话题在社交平台引发关注，西贝品牌顾问、华与华营销咨询有限公司（以下简 称"华与华"）创始人华杉再次发声，引发新一轮争议。 华杉在微博中表示，西贝是"被人算计"。 红星资本局注意到，在9月的西贝"预制菜"风波中，华杉多次在微博发文评论此事。9月11日晚间，华杉发微博表示："西贝是拼了老命要把菜做 好的企业，贾国龙又是极其爱惜自己羽毛的人，罗永浩这样的污蔑，他绝对受不了。"次日，他又发微博提到："这不是危机公关，因为根本就没 有危机。是贾国龙怒了，要硬杠网络黑嘴。" 9月14日晚间，罗永浩在"交个朋友直播间"表达了对贾国龙处理问题方式的不认同，随后点名华与华，称作为收费的（品牌顾问），是帮它（西 贝）做市场定位和营销的，竟然在边上鼓动它干，这是纯"扯淡"。 9月15日午间，罗永浩在微博发文称："华与华的老板已经跟我道了歉，这件事可以过去了，毕竟它只是一个跑题的插曲。" 华与华是西贝品牌顾问，根据华杉此前发布的微博，华与华和西贝从2013年便开启了合作。据华与华微信 ...

Core Viewpoint - The article discusses the recent developments surrounding Inner Mongolia Xibei Catering Group Co., Ltd. and its chairman, Jia Guolong, particularly in light of the ongoing dispute with internet celebrity Luo Yonghao regarding prepared dishes, which has drawn significant attention from the capital market [1][3]. Group 1: Shareholding Structure - Xibei's registered capital is 89.9029 million yuan, and it was established on October 10, 2017. The company has 11 executives, including 8 directors and 3 supervisors, with Jia Guolong serving as both chairman and general manager [6]. - Jia Guolong is the actual controller of Xibei, holding over 80% of the shares, with the main shareholders being Beijing Xibei Enterprise Management Co., Ltd. (40.61%), Jia Guolong (29.59%), and others [7][8]. - The shareholding structure includes 34 limited partnership enterprises as employee stock ownership platforms, allowing core executives and outstanding employees to share in the company's benefits while ensuring the founder's control remains unaffected [8][9]. Group 2: External Investment and Acquisition - The acquisition of Chengdu Xinchao Media Group Co., Ltd. by Focus Media (分众传媒) for 8.3 billion yuan will indirectly make Jiang Nan Chun, the media tycoon, a shareholder of Xibei, as Xinchao holds a 1% stake in Xibei [2][3][12]. - The acquisition is still pending completion, and once finalized, Focus Media will become the indirect shareholder of Xibei, further complicating the ownership structure [3][12]. - The external investment institutions include Qingdao Jingheng, Beijing Jingheng, and Xinchao Media, with the latter being a significant player in the media industry [12][13].

Core Viewpoint - Fenjiu Media is set to become a shareholder of Xibei, with Jiang Nan Chun indirectly becoming a shareholder through the acquisition of Chengdu Xinchao Media Group for 8.3 billion yuan [2][11]. Group 1: Acquisition Details - The acquisition of Chengdu Xinchao Media Group by Fenjiu Media is valued at 8.3 billion yuan, and the deal is not yet finalized [2]. - Chengdu Xinchao Media holds a 1% stake in Xibei, making Fenjiu Media an indirect shareholder of Xibei upon completion of the acquisition [2][11]. Group 2: Xibei's Ownership Structure - Xibei, founded by Jia Guolong, has a registered capital of 89.9 million yuan and has been operating for over 20 years [3]. - Jia Guolong is the actual controller of Xibei, holding over 80% of the shares, with a total of 10 shareholders [3][4]. Group 3: Shareholder Composition - The major shareholders of Xibei include Beijing Xibei Enterprise Management Co., Ltd. (40.61%), Jia Guolong (29.59%), and several limited partnerships [4][5]. - Xibei has established a complex ownership structure with 34 limited partnerships to incentivize employees and maintain control [6][7]. Group 4: External Investors - External investors in Xibei include Qingdao Jingheng, Beijing Jingheng, and Xinchao Media, with Xinchao Media being a significant player in the acquisition [9][11]. - The actual controller of Beijing Jingheng is Liu Yongyan, who has a background in fund management [10].

Core Viewpoint - The incident involving a former employee of Xibei taking unauthorized photos of a child in the restaurant has raised significant concerns about customer privacy and trust in the brand [1][2][5]. Group 1: Incident Details - A customer reported that a male employee at Xibei's Hangzhou Binjiang store took a photo of her child and used it as his social media background [1]. - The employee, who has since left the company, apologized and deleted the photo after the customer requested its removal [2][4]. - The customer expressed her dissatisfaction with the handling of the situation and stated she would no longer dine at Xibei [1]. Group 2: Company Response - Xibei issued a public apology and stated that they are conducting a thorough investigation into the incident [2][5]. - The company emphasized that unauthorized publication of customer photos and private information is strictly prohibited in all its locations [5]. - Xibei plans to implement privacy protection training for all employees to prevent similar incidents in the future [5]. Group 3: Company Background - Xibei Catering Group was founded in 1998 and operates multiple brands, including Xibei Youmian Village and Xibei Seafood [6]. - As of May 2025, Xibei has nearly 400 locations nationwide and has been focusing on children's meals, with over 20 million children's meals sold in 2024, generating over 500 million yuan in sales [6].

Core Insights - The article discusses the challenges faced by Xibei, a restaurant chain founded by Jia Guolong, as it navigates a significant downturn in 2024 after a strong performance in 2023 [3][6] - Jia Guolong's decision to return as CEO in 2024 is a response to the company's struggles, marking a pivotal year in his nearly 40-year entrepreneurial journey [4][5] Company Performance - In 2023, Xibei achieved record revenue exceeding 6.2 billion yuan, with Xibei Youmian Village generating 2 billion yuan in net sales and serving 37.66 million customers [6][8] - However, in 2024, the company faced a drastic decline in customer traffic and overall performance, leading to what Jia described as the "most difficult year" since its establishment [3][6] Market Environment - The domestic restaurant industry in 2024 is characterized by complex challenges, including increasingly diverse consumer demands and intensified competition from emerging brands [8][30] - Xibei's struggles are compounded by its past strategic decisions, including a focus on multiple sub-brands that have not yielded expected returns [9][29] Strategic Decisions - After stepping down as CEO in 2015, Jia Guolong attempted to explore new growth avenues through various sub-brands, but most of these initiatives failed, leading to significant financial losses [9][11] - In response to the current challenges, Jia has refocused on Xibei's core business, eliminating underperforming sub-brands and emphasizing the main brand strategy [26][28] Brand Evolution - Xibei has undergone significant brand evolution, including a name and logo change to simplify its identity and enhance brand recognition [27] - The company has implemented a new incentive structure for employees, shifting from quarterly to daily rewards to boost morale and performance [28] Historical Context - Xibei's journey began in 1988, with Jia Guolong's unconventional approach leading to its rise as a prominent brand in the Chinese restaurant industry [14][16] - The company's early success was driven by strict standardization in service and food quality, which has been a key factor in its growth [18][19] Challenges and Future Outlook - The article highlights the risks associated with Xibei's over-reliance on Jia Guolong's personal vision, which may not align with evolving market demands [29][31] - The shift towards an IPO strategy reflects a significant change in the company's approach to capital and growth, with plans to complete the IPO by 2026 [32]