图为游客与NPC(非玩家角色)互动。中新社记者 刘子琳 摄 浙江横店：沉浸式文旅体验引客来 图为游客在景区门口打卡。中新社记者 刘子琳 摄 图为游客与NPC(非玩家角色)"花式捡客"(景区推进"无废景区"设置的NPC)合照。中新社记者 刘子 琳 摄 图为小朋友与NPC(非玩家角色)互动。中新社记者 刘子琳 摄 图为游客与NPC(非玩家角色)拍照、互动。中新社记者 刘子琳 摄 图为NPC(非玩家角色)的表演吸引游客围观。中新社记者 刘子琳 摄 图为游客挑选文创产品。中新社记者 刘子琳 摄 图为游客在实景场景打卡。中新社记者 刘子琳 摄 图为横店影视城一景。中新社记者 刘子琳 摄 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 图为游客在雪景场景拍照。中新社记者 刘子琳 摄 来源：中国新闻网 编辑：徐世明 ...

Core Insights - The upcoming Mid-Autumn Festival and National Day holiday is expected to set new records in both travel numbers and tourism spending, marking it as a significant travel window before winter tourism begins [3][7] - Inter-provincial border tourism is emerging as a popular choice, with online travel platforms reporting a 58% year-on-year increase in orders for inter-provincial border cities during the National Day holiday [1][3] Group 1: Travel Trends - The trend of "inter-provincial border travel" is gaining traction, allowing travelers to experience multiple provinces efficiently, with notable increases in bookings for cities like Zhaotong and Ganzhou, which saw increases of 95% and 70% respectively [1] - The demand for autumn-themed travel experiences is rising, with searches for destinations like Benxi and Wushan increasing by 20% and 60% respectively, indicating a shift towards immersive experiences rather than mere sightseeing [5][7] Group 2: Cultural and Thematic Activities - Various regions are enhancing their cultural offerings, such as Zhangjiajie hosting a series of non-material cultural heritage exhibitions during the holiday, showcasing ethnic minority performances [8][10] - Shaanxi province is organizing over 2,500 cultural and tourism activities, including themed events and new autumn travel routes, to attract visitors during the holiday [11][15] Group 3: Consumer Preferences - There is a growing preference for family-oriented travel experiences, with tourists seeking more control over their itineraries and a focus on emotional value in their travel choices [7] - The popularity of immersive and experiential travel products is on the rise, with searches for unique experiences like "watching the sunrise from a hotel bed" significantly increasing [7]

Core Insights - The summer economy in China is experiencing a significant boost, driven by diverse consumption trends such as leisure, culture, and educational travel [1][5] Group 1: Leisure Consumption - High temperatures across the country have led to a surge in demand for cooling experiences, enhancing the vitality of the summer economy [1] - Popular attractions, such as the drifting scenic area in Tonglu County, Zhejiang Province, are providing visitors with refreshing and thrilling experiences [2] Group 2: Cultural Consumption - The cultural consumption market is thriving this summer, with cities like Zibo in Shandong Province focusing on local cultural resources to enhance tourist experiences [3] - Zibo's Haida Tower has created an immersive experience street that replicates the Qi state lifestyle, featuring professional role-playing teams for interactive performances [3] Group 3: Educational Travel - The "study tour" trend is gaining momentum nationwide, with a focus on deep experiential learning [4] - In Luoyang, Henan Province, a group of over 70 elementary students from Shenzhen is engaged in an exploration journey, experiencing archaeological sites and restoring ancient murals [4]

Group 1 - The core viewpoint of the articles highlights that China's cultural and related industries have achieved a revenue scale exceeding 19 trillion yuan, reaching 19,142.3 billion yuan, with a year-on-year growth of 7.1%, marking a historical high [1] - The cultural service industry has shown strong leadership in the industry upgrade, achieving a revenue of 10,913.4 billion yuan in 2024, with a year-on-year growth of 7.4%, accounting for 57.0% of the entire industry and contributing 59.1% to the overall growth [1] - The cultural manufacturing and wholesale retail sectors achieved revenues of 4,960.9 billion yuan and 3,267.9 billion yuan, with growth rates of 7.1% and 6.2% respectively, indicating a healthy development pattern of "service-led, manufacturing-coordinated" [1] Group 2 - The integration of culture and technology has led to the emergence of numerous new business formats, driving rapid upgrades in the cultural industry [2] - AI technology has significantly enhanced the efficiency of cultural content production, while new technologies such as 5G and virtual reality have provided richer means of expression and new channels for content dissemination [2] - In 2024, the revenue from new cultural business formats accounted for 34.8% of the total cultural industry revenue, an increase of 1.6 percentage points from the previous year, effectively promoting structural optimization and upgrading of the industry [2] Group 3 - Continuous R&D investment is crucial for maintaining vitality, achieving innovation-driven growth, and enhancing core competitiveness in the cultural industry [2] - In 2024, R&D expenditure of large-scale cultural enterprises reached 162.5 billion yuan, reflecting a year-on-year increase of 1.7% [2]

Group 1 - The "May Day" holiday in Shandong has seen a rise in personalized cultural and tourism consumption trends, shifting from mere sightseeing to fulfilling personal "wish lists" during travel [2][3] - The Taishan scenic area experienced a peak in visitor numbers, with 76,000 tourists entering on May 1 alone, highlighting the growing interest in immersive experiences [2] - The Le Ling Film City catered to visitors' desires for immersive experiences by allowing them to participate in film production activities, attracting 46,800 visitors on the first day of the holiday [2] Group 2 - Various cities in Shandong hosted comic exhibitions, which attracted many enthusiasts and stimulated local tourism and hospitality sectors [3] - Family-oriented travelers showed a preference for relaxing vacations, with 45% of visitors to Jiuru Mountain being families, an increase of 10 percentage points from previous years [3] - The Jiuru Mountain scenic area introduced themed activities that engaged families, with an average daily participation of over 3,000 in flower art and chocolate-making workshops [3] Group 3 - Historical towns like Qingzhou Ancient City and Tai'erzhuang Ancient City saw increased visitor engagement through innovative cultural experiences, such as immersive performances and interactive activities [4] - The holiday also marked a peak in inbound tourism, with significant numbers of South Korean tourists arriving at ports like Yantai and Weihai, facilitated by relaxed visa policies [4] - The ease of travel between China and South Korea has encouraged business collaborations, as noted by a South Korean visitor planning to strengthen ties with local enterprises [4]

Core Insights - The "May Day" holiday saw a vibrant revival in the cultural and tourism market across China, with emerging trends focusing on immersive experiences, AI integration, and therapeutic activities [1][10] Group 1: Immersive Experiences - Various cultural markets showcased unique experiences, such as street markets in Dalian with 66 diverse stalls and over 50 engaging activities, enhancing the atmosphere for visitors [2] - The South Yue King Museum in Guangzhou transformed static exhibitions into dynamic cultural experiences through activities like Hanfu cosplay and creative markets, providing a strong sense of immersion [2] - The Hengdian Film City in Zhejiang allowed visitors to engage directly with actors, shifting the experience from passive viewing to active participation, significantly increasing engagement and enjoyment [3] Group 2: AI Integration - Technological innovations were prominent, with robots enhancing visitor experiences, such as a robot ski show in Guangzhou featuring AI dogs performing lion dances and skiing [4][5] - The introduction of robots in scenic areas, like the welcoming robots in Wenzhou's Yandang Mountain, showcased the blend of technology and nature, enhancing the overall tourist experience [7] Group 3: Therapeutic and Reverse Tourism - The trend of "reverse tourism" gained traction, with individuals opting for local nature experiences to avoid crowded tourist spots, reflecting a desire for relaxation and connection with nature [8][9] - Activities like pottery making in Longquan and leisurely coffee by the lake provided therapeutic benefits, catering to the growing demand for emotional value in tourism [9][10] - Music festivals and outdoor events in Guangdong and Zhejiang attracted younger crowds seeking emotional engagement and social relaxation, indicating a shift towards experiential consumption in the tourism sector [10]