（来源：中华工商时报） 转自：中华工商时报 全球性咨询公司贝恩公司与Worldpanel消费者指数最新联合发布的《2025年中国购物者报告（系列 二）》显示，零售商自有品牌在过去两年间年均增长44%。报告指出，零售商自有品牌不仅在抢占增量 需求，而且将加剧品牌商面临的竞争压力。 零售业态不断演变，零售商从"卖货架"转型为"做商品"，开始"干品牌商的活"，他们以第一手消费者市 场需求洞察以及供应链整合优势，发展自有品牌。 今年10月，永辉超市宣布将在5年内打造500支自有品牌商品。合百集团旗下合家福超市自去年发力自有 品牌，截至今年11月，自有品牌单品数达到476个，销售超4000万元，同比增长92%。沃尔玛等超市门 店入口等醒目处也陈列着各种自有品牌商品。大润发除推出低价"超省"系列外，还推出"润发甄选"系 列。 自有品牌火热，原因在于当前消费潮流趋于务实，人们寻求优质性价比，加之消费市场下沉，自有品牌 的相对优势迎合了这些需求。Worldpanel消费者指数显示，2025年前三季度有超过48%的中国城镇家庭 购买过自有品牌，较去年同期提升10个百分点；此外，自有品牌在地级市的渗透率增长超过12个百分 点，显 ...

Core Viewpoint - The ongoing transformation of Gao Xin Retail, the parent company of RT-Mart, is marked by significant leadership changes and strategic shifts aimed at revitalizing the business and addressing declining performance metrics [3][4][9]. Leadership Changes - On November 30, Gao Xin Retail announced the resignation of CEO Shen Hui due to personal reasons, with Li Weiping appointed as the new CEO effective December 1, 2025. Li brings over 20 years of retail management experience, having previously held key positions at Hema and Lotte Supermarket [3][4]. - Li Weiping's appointment is seen as a strategic move, with a three-year service agreement and a fixed annual salary of 3.36 million yuan, reflecting the company's trust in her capabilities [3][4]. Organizational Restructuring - Since the acquisition by Dehong Capital in February 2025, Gao Xin Retail has undergone significant organizational changes, including a reduction in operational divisions from five to four and a focus on anti-corruption measures within the company [4][5]. - The company has initiated a product system overhaul, eliminating homogenized products and accelerating the development of private labels [4][5]. Strategic Initiatives - Gao Xin Retail has launched a "three-year strategy" aimed at enhancing product differentiation, improving supply chain efficiency, and transforming store formats to better serve community needs [5][6]. - The company has begun establishing front warehouses in several cities to improve logistics efficiency and reduce delivery times, while also closing underperforming stores and converting some into membership-based formats [5][6]. Financial Performance - Gao Xin Retail has faced declining revenues, with a reported 12.4% decrease in product sales revenue for the first half of the 2026 fiscal year compared to the previous year, attributed to increased market competition and consumer fatigue [14]. - The company has also seen a drop in same-store sales growth, with a reported decline of 11.7%, although online B2C sales have shown some growth [14][15]. Challenges Ahead - The company must navigate internal resistance to change and the competitive landscape, particularly in the areas of private label development and supply chain management, to achieve its strategic goals [7][16]. - Li Weiping's leadership will be critical in addressing these challenges and ensuring the successful execution of the company's transformation strategy [8][16].

Core Viewpoint - Walmart is intensifying its focus on private label brands, particularly "Wojixian," as a strategic response to competition from e-commerce and emerging retailers, while also addressing the declining image of its Sam's Club brand [1][2][4]. Group 1: Walmart's Strategy - Walmart's private label "Wojixian" has been upgraded to cover essential categories like fresh produce, food, and beverages, emphasizing low prices and health attributes [2][4]. - The company is facing challenges as traditional retail formats struggle against e-commerce platforms, prompting a shift towards private labels to enhance competitiveness [1][4]. - The strategy of launching private labels is seen as a "last resort" to revitalize the hypermarket format amid increasing competition [1][4]. Group 2: Market Competition - Other traditional retailers, such as RT-Mart, are also focusing on private labels, with a similar emphasis on low prices and health trends [2][4]. - New players like Hema and Dingdong Maicai have established private labels as core competitive advantages, highlighting the shift in market dynamics [6][9]. - The competition for quality suppliers is intensifying as both established and emerging retailers seek to enhance their private label offerings [7][8]. Group 3: Financial Performance - RT-Mart's parent company, Gao Xin Retail, reported a revenue decline of 12.1% year-on-year, indicating the financial pressures faced by traditional retailers [5]. - Walmart's performance in China is primarily driven by Sam's Club, while its hypermarket segment has been experiencing store closures [5]. Group 4: Private Label Development - The private label penetration varies significantly among retailers, with Aldi achieving a 90% share in China, while Hema's community stores have nearly 60% [7]. - Successful private label strategies require strong brand value and supply chain management to maintain competitive pricing and quality [7][8]. - Walmart's approach involves stringent supplier selection, with only a small percentage of potential suppliers making it through the rigorous evaluation process [8].

Core Insights - Walmart is developing its private label "Wojixian" as a response to the declining image of its high-end membership store Sam's Club, indicating a strategic shift in its retail approach [1][2] - The competition in the retail market is intensifying, with traditional retailers like Walmart and RT-Mart facing pressure from e-commerce and emerging players [1][4] Group 1: Walmart's Strategy - Walmart's "Wojixian" brand focuses on affordability and health, with products prominently displayed at low price points [2][3] - The company is adopting a strategy similar to RT-Mart, which is also enhancing its private label offerings, emphasizing low prices and health attributes [2][3] - The shift towards private labels is seen as a necessary response to market competition and performance pressures, as evidenced by declining revenues and profits reported by RT-Mart's parent company [3][4] Group 2: Market Competition - New retail players like Hema and Dingdong Maicai have established their private labels as core competitive advantages, launching various products since 2017 [4][5] - The self-owned brand strategy is crucial for retailers to attract customers and improve profit margins by defining product standards and reducing intermediary costs [4][5] - The competition for quality suppliers is intensifying as traditional retailers ramp up their private label initiatives, with companies like Dingdong Maicai investing in direct sourcing and partnerships [5][6] Group 3: Supply Chain and Brand Development - The success of private labels relies heavily on effective supply chain management and the ability to create strong brand value [5][6] - Walmart is currently focusing on supplier selection and has a rigorous evaluation process for potential suppliers, which limits the number of partnerships [6] - The retail landscape is evolving, with established players like Walmart actively learning from newer competitors to enhance their product offerings and market positioning [6]

Core Insights - Walmart is developing its private label "Wojixian" as a response to the competitive pressures from e-commerce and emerging retailers, positioning it as a "budget version" of Sam's Club [1][2] - The shift towards private labels by traditional retailers like Walmart and RT-Mart is driven by the need to compete with e-commerce platforms and new entrants in the retail market [1][3] Group 1: Private Label Strategy - Walmart's "Wojixian" focuses on affordability and health, with visible pricing strategies such as "everyday low prices" [2][3] - RT-Mart is also enhancing its private label offerings, emphasizing low prices and health trends, but adopts a dual-brand strategy for its private labels [2][3] - The competition in the retail sector is prompting established players to adopt private labels as a core strategy to attract customers and improve profit margins [4][6] Group 2: Market Performance and Challenges - RT-Mart's parent company, Gao Xin Retail, reported a revenue decline of 12.1% year-on-year, highlighting the financial pressures faced by traditional retailers [3] - Walmart's performance in China is primarily driven by the success of Sam's Club, while its traditional hypermarket format is facing challenges, including store closures [3][4] - The competition for quality suppliers and production sources is intensifying as retailers like Hema and Dingdong Maicai have already established strong private label brands [4][6] Group 3: Supply Chain and Brand Development - Successful private label development requires strong supply chain management and the ability to create distinct brand value [6][7] - Retailers are increasingly focusing on sourcing high-quality suppliers, with Walmart currently evaluating a limited number of potential suppliers for its private label products [6][7] - The competition for premium suppliers and production capabilities is expected to escalate as traditional retailers enhance their private label strategies [6][7]

Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of HKD 2.18 [1][10]. Core Insights - The company reported a revenue of RMB 30.5 billion for the first half of FY26, a year-on-year decrease of 12.1%, and a net loss attributable to shareholders of RMB 1.2 billion, which aligns with the profit warning range [6][10]. - The new management has outlined a three-year transformation plan focusing on supply chain, store, and organizational structure reforms, with a commitment to high dividend payouts [6][9]. - The company declared an interim dividend of HKD 0.085 per share, with an expected annual dividend yield of approximately 9% [6]. Financial Performance - Revenue for FY26 is projected to be RMB 64.755 billion, reflecting a decline of 9.5% compared to the previous year [5][12]. - The net profit attributable to shareholders is expected to be RMB 38.85 million for FY26, a significant drop of 90.41% year-on-year [5][12]. - The company’s gross margin improved by 0.7 percentage points to 25.3% due to product mix optimization and increased private label penetration [8][9]. Strategic Initiatives - The company is implementing a nationwide procurement model to enhance pricing power, with a goal of achieving a 10% contribution from private label sales over the next three years [9]. - Store renovations are underway to transform locations into community lifestyle centers, with plans to complete over 200 store renovations within three years [9]. - The company aims to increase online sales contribution to 40-50% over the next three years, supported by the establishment of front warehouses [9]. Market Conditions - The competitive landscape has intensified, leading to a decrease in average transaction value, with same-store sales declining by 11.7% [7][9]. - Online sales showed resilience with a 7.4% increase in order volume, contributing to a 2.1% growth in online same-store sales [7][9]. - Rental income decreased by 7.0% year-on-year due to ongoing tenant restructuring and temporary impacts from store renovations [7].

Core Insights - Gao Xin Retail reported a revenue of 30.502 billion yuan for the six months ending September 30, 2025, with a gross margin of 25.3%, an increase of 0.7 percentage points year-on-year, and a net cash position of 11.958 billion yuan [1] - The company's online B2C business showed robust performance, with same-store order volume growing approximately 7.4%, leading to a same-store sales increase of about 2.1% [1] - The group initiated a front warehouse project to achieve efficient local delivery and acquire online incremental users, establishing front warehouses in five locations by September 2025 [1] Business Developments - The "Chao Sheng" private label series aims to connect directly with factories, eliminating intermediaries and brand premiums, while "Run Fa Zhen Xuan" promotes healthy eating from conceptualization to practical application [1] - The company plans to accelerate store renovations, with over 30 stores targeted for complete or regional renovations in the current fiscal year, and over 200 stores expected to be renovated before the next fiscal year [2] - New stores in Jiangsu and Anhui have adopted a comprehensive store renovation approach, with fresh and processed goods sales accounting for over 30% of total sales [2]

Core Insights - Gao Xin Retail Co., Ltd. reported a revenue of 30.502 billion RMB for the first half of the fiscal year 2026, with a gross margin of 25.3%, an increase of 0.7 percentage points year-on-year [1] - The company has a net cash position of 11.958 billion RMB, providing strong support for business operations and strategic initiatives [1] Business Performance - The online B2C business showed steady performance, with same-store order growth of approximately 7.4%, leading to a same-store sales increase of about 2.1% [3] - The company initiated a front warehouse project, establishing a low-cost model in cities such as Shanghai, Jiangyin, Luoyang, Jinan, and Qingyuan, leveraging resources from large supermarkets to enhance fulfillment efficiency and customer acquisition [3] - Gao Xin Retail is advancing a national joint procurement model, utilizing a four-in-one management system to reduce procurement costs and optimize product hierarchy and display standardization, thereby improving overall operational efficiency [3] - The company has developed a "1+1 dual brand matrix" for its private label products, with the "Chao Sheng" series directly connecting to factories to minimize intermediaries, while "Run Fa Zhen Xuan" focuses on health and local specialties, contributing over 2% to sales in September [3] Logistics and Store Development - Significant logistics optimization has been achieved through the integration of warehousing resources and the introduction of a market-based bidding mechanism, with expected cumulative savings exceeding 100 million RMB over the next few years, enhancing supply chain resilience [3] - Store renovations are a key focus for Gao Xin Retail, with new stores in Jiangsu Kunshan and Anhui Wuwei serving as models for the next generation of large supermarkets, where fresh and processed goods account for over 30% of sales [3] - The company plans to complete over 30 store renovations in the current fiscal year and aims to renovate more than 200 stores cumulatively before the next fiscal year [3] Future Strategy - Over the next three years, Gao Xin Retail will focus on "healthy products + enjoyable experiences + attentive service," targeting families and young customers within a three-kilometer radius, to enhance both experience and efficiency in its retail model, thereby unlocking operational resilience and long-term value [4]

Core Insights - The founder of Pang Donglai, Yu Donglai, emphasizes the importance of understanding his retail business model, suggesting that even a partial understanding can help others escape the "death zone" of retail [1] - Yu Donglai is increasingly positioning himself as a mentor, launching high-priced educational programs for entrepreneurs, reflecting his confidence in the value of his insights [2][3] Educational Initiatives - Yu Donglai announced plans to charge 1 million yuan for a two-day entrepreneur exchange program and 50,000 yuan for a three-hour personal sharing session [2][3] - The Pang Donglai Open Day will start on November 1, allowing limited groups to visit and learn about the business for a fee of 20,000 yuan per person [4] - The Pang Donglai Commercial Research Institute offers various paid courses, including a "Seed Class" with fees of 50,000 yuan for the first year, and 30,000 yuan for the subsequent years [5][6] Business Performance - As of October 21, 2023, Pang Donglai Group reported a total sales revenue of 18.95 billion yuan, with an expected annual revenue of 22 billion yuan, up from approximately 17 billion yuan the previous year [7] - The success of Pang Donglai is attributed to its strong brand loyalty and efficient supply chain, which are difficult for other retailers to replicate [13] Industry Context - The retail industry is facing significant challenges, with major players like Yonghui Supermarket and Bubu Gao experiencing substantial losses and store closures [9][12] - Despite the struggles of other retailers, Pang Donglai's growth has made it a beacon of hope in the industry, leading to a growing admiration for Yu Donglai among other entrepreneurs [10] Limitations of the Model - The unique success of Pang Donglai is closely tied to its regional identity and consumer loyalty, which may not be applicable to other retailers operating in different markets [13] - While many retailers are attempting to adopt Pang Donglai's model, they often lack the core competitive advantages that drive its profitability [13][14] - The sustainability of the profitability of these adapted models remains uncertain, especially given the high costs associated with store renovations and the need for genuine consumer trust in new private label products [16]

Core Insights - The article discusses the strategic shift of RT-Mart towards private label brands in response to the challenges faced in the retail industry, particularly during a downturn in consumer spending [1][5][6] Group 1: Company Strategy - RT-Mart is launching a "Private Label Festival" in October 2025, featuring nearly 500 private label products across various categories, aiming to balance cost control and quality experience [5][10] - The private label strategy includes two main series: "Super Savings," which focuses on cost-effective products, and "RT-Mart Selection," which emphasizes quality and local specialties [5][10] - The company aims to leverage its supply chain to ensure quality control and competitive pricing, moving away from traditional brand partnerships [10][11] Group 2: Market Context - The traditional supermarket model is under pressure from online platforms and new retail formats, leading to a significant decline in the number of physical stores and sales [6][11] - Consumer behavior has shifted towards value-driven purchasing, with a growing demand for high-quality, cost-effective products [6][11] - The retail industry is transitioning from a "channel dividend" to a "supply chain dividend," necessitating a focus on supply chain integration and brand storytelling [11][16] Group 3: Financial Performance - Financial data indicates a decline in revenue for RT-Mart's parent company, with a drop from approximately 83.66 billion yuan to 71.55 billion yuan between 2023 and 2025 [7][10] - The gross profit also decreased slightly, from 20.58 billion yuan to 17.24 billion yuan during the same period [7] Group 4: Competitive Landscape - RT-Mart faces competition from established private label brands like Walmart's "Great Value" and Sam's Club's "Member's Mark," which have already gained market recognition [13][14] - The rise of hard discount chains and online platforms offering low-priced products poses additional challenges to RT-Mart's market position [14][15] - The company must quickly innovate and adapt to consumer preferences to remain competitive in a crowded market [15][16]