临近618，电商的玩法不断升级。5月26日，记者获悉，京东"发烧友惊喜日"收官，数据显示，当日有超 3000万发烧友涌入京东平台，拍卖围观人数环比超6倍。心动购物季开启以来，京东3C数码品类成交额 同比增长超50%。 据了解，作为京东今年首创的聚焦圈层用户爱好的六大惊喜日之一，发烧友惊喜日以"京东拍卖"为核心 玩法，精准聚焦3C数码领域爱好者，通过稀缺藏品拍卖与爆款尖货促销，成功点燃消费热情。京东表 示，设立"发烧友惊喜日"，源于对细分市场趋势的洞察。作为3C数码领域的重要用户群体，发烧友既 是创新产品的首批体验者，也是品牌口碑的关键传播者。通过京东拍卖、明星爆款价格直降等玩法，不 仅满足了用户对珍贵收藏品与顶尖数码产品的需求，也为消费者提供了更有趣的体验。 AI相关商品销售成交额同比增长超100% 记者留意到，随着AI相关技术和产品的普惠升级，京东等电商平台AI相关商品销售成为"黑马"，成交额 同比增长超100%。"发烧友惊喜日"当天，运动相机及其配件成交额同比增长超3倍，游戏笔记本、高端 发烧游戏组装机成交额同比增长超110%，开放式耳机成交量同比增长超100%。其中，黑胶唱片成交量 同比更增长超10倍， ...

Group 1 - The consumption upgrade policy is showing significant effects, with strong sales in automobiles, home appliances, and mobile phones during the "618 shopping festival" [1] - E-commerce platforms are enhancing promotional activities, leading to rapid growth in new consumption areas such as pets and trendy toys [1] - JD.com reported a more than 300% year-on-year increase in sales for action cameras and accessories on May 22, while gaming laptops and high-end gaming PCs saw over 110% growth [1] Group 2 - The Hong Kong stock market saw a decline on May 26, but consumer sectors like automobiles, home appliances, media, and tourism showed strong performance [1] - The Hong Kong Consumption ETF (159735) has an average daily trading volume of 107 million yuan over the past 20 trading days, indicating high market interest [1] - The Hong Kong consumption sector is characterized by a higher proportion of e-commerce, consumer electronics, new energy vehicles, and cultural entertainment compared to A-shares, which are more focused on high-end liquor [2] Group 3 - The current market environment presents investment value in the consumption sector, supported by easing US-China trade tensions and domestic macro policies [2] - The Chinese government has emphasized support for expanding consumption in recent monetary policy announcements, reflecting a focus on the consumption sector [2] - June is a quiet period for listed company earnings disclosures, which may stabilize market sentiment and facilitate valuation recovery in the consumption sector [2]