Core Viewpoint - The article discusses the resignation of Duan Jianjun, the first local CEO of Mercedes-Benz in China, marking a significant transition for the company as it shifts from a "golden era" to a "digital transformation era" in the Chinese market [4][5]. Group 1: Leadership Changes - Duan Jianjun resigned as President and CEO of Beijing Mercedes-Benz Sales Service Co., effective March 1, 2026, with Daniel Lescow taking over [4]. - Zhang Mingxia will become the Sales Executive Vice President of Mercedes-Benz Sales Company, while Kang Yi will replace her at smart [5]. Group 2: Duan Jianjun's Contributions - Duan Jianjun has over 30 years of experience in the automotive industry, having worked with Fiat, Volkswagen, and BMW before joining Mercedes-Benz in 2013 [6][8]. - Under his leadership, Mercedes-Benz became the largest market for the brand globally, and he successfully integrated Chinese cultural values into the brand's messaging [11]. Group 3: Future Challenges and Opportunities - The departure of Duan Jianjun presents challenges for Mercedes-Benz in maintaining its competitive edge in a market with high penetration of new energy vehicles and strong local brands [12]. - The new leadership team, combining local insights and international experience, aims to continue deepening localization and digital transformation efforts in China [5][12].

Group 1 - The core point of the article is the departure of Qiu Shanxiang, the general manager of Volkswagen Import Cars, primarily for personal career development reasons [2] - Qiu Shanxiang's tenure lasted just over a year, having taken the position in August 2024, and he is succeeded by Zhou Mi from within the company [2] - Volkswagen Import Cars is responsible for the sales of imported Volkswagen models in China, with the Touareg currently being the main sales model [2] Group 2 - In 2025, the sales volume of the Touareg in the domestic market was 3,624 units, representing a year-on-year decline of 43.96% [2] - The domestic import passenger car sales reached 440,000 units in the first 11 months of 2025, down 29.7% year-on-year, marking the fourth consecutive year of decline in imported car sales [4] - The peak sales of domestic imported passenger cars occurred in 2014 at 1.26 million units, followed by a downward trend, dropping below 1 million units in 2020 and further declining to 705,000 units in 2024 [5] Group 3 - Volkswagen Group's global CEO, Herbert Diess, emphasized the commitment to the "In China, for China" strategy, focusing on deepening engagement in the Chinese market and accelerating local R&D [5] - In 2026, Volkswagen Group plans to launch over 20 pure electric, plug-in hybrid, and range-extended models in China, marking the most intensive product rollout in its history in the market [5] - In 2025, Volkswagen Group achieved global sales of 8.98 million units, with over 2.69 million units delivered in the Chinese market, maintaining its position as the top foreign car manufacturer in China [5]

Group 1 - Jaguar Land Rover has informed its global workforce of 33,000 employees about ongoing production halts due to a cyber attack, with the production pause extended until September 24, 2025. The company has stated that there has been no impact on deliveries to the Chinese market as of now [2] - Volkswagen will cease supplying the Touareg model to the Chinese market starting in November, citing poor sales performance in recent years despite the model being a flagship for the brand since its launch nearly 30 years ago. However, Volkswagen will maintain after-sales services for the model in China [2] - Xiaomi Auto has announced a recall of 116,887 units of its SU7 standard electric vehicle due to safety concerns related to the L2 highway navigation assistance feature. The company will provide free software upgrades via OTA to address the identified safety risks [2] - Huawei has officially announced a new high-end smart electric vehicle brand named "Qijing," developed in collaboration with GAC Group, marking its entry into the automotive sector [2]

Core Insights - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance [1][2] - The Touareg, once the most expensive imported vehicle from Volkswagen, has seen a significant decline in sales despite a price reduction [2] Sales Performance - The Touareg's peak sales reached over 10,000 units per month, with a high price point of 1.58 million yuan due to its 12-cylinder engine and 0-100 km/h acceleration in 5.9 seconds [2] - In 2024, only 6,543 units were sold in China, averaging around 300 units per month, with the best month being May 2023 at approximately 400 units [2] Market Position - The Touareg has been in the market for nearly 30 years and is now considered to be at the end of its product lifecycle, facing challenges such as slow updates and declining performance [2] - Volkswagen's decision to cease supply reflects a responsible approach to managing operations in a competitive market, while after-sales services for the Touareg will still be maintained in China [2]

Core Viewpoint - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance, marking the end of a nearly 30-year product lifecycle for this flagship vehicle [4][5]. Summary by Sections Product Lifecycle and Market Performance - The Touareg, launched nearly 30 years ago, has undergone three major redesigns, with the third generation released in 2018, sharing the MLB Evo platform with luxury models like Porsche Cayenne and Lamborghini Urus [4]. - The model was once the most expensive imported vehicle from Volkswagen, with a peak price of 1.58 million yuan, and achieved monthly sales exceeding 10,000 units at its height [4]. - Recent years have seen a decline in sales, with the starting price dropping to 508,800 yuan, yet sales remained low, with only 6,543 units sold in 2024 and monthly sales averaging around 300 units [4]. Competitive Landscape - A source close to the imported vehicle business indicated that the Touareg has reached the end of its product lifecycle, citing slow updates and declining performance as reasons for its lack of competitiveness [5]. - The decision to cease supply reflects Volkswagen's responsibility in a competitive market environment, although after-sales services for the Touareg will still be maintained in China [5].

Core Viewpoint - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance [1][2]. Group 1: Sales Performance - The Touareg was once the most expensive imported vehicle in Volkswagen's lineup, with a peak price of 1.58 million yuan, featuring a 12-cylinder engine and a 0-100 km/h acceleration time of 5.9 seconds [2]. - Sales of the Touareg have significantly declined, with only 6,543 units sold in China in 2024, averaging around 300 units per month this year, peaking at approximately 400 units in May [2]. Group 2: Product Lifecycle - The Touareg, which has been in the market for nearly 30 years, is considered to be at the end of its product lifecycle, with slow updates and declining performance leading to reduced competitiveness [2]. - Volkswagen's decision to cease supply of the Touareg in China reflects a responsible approach to management in a competitive market environment [2]. Group 3: After-Sales Service - Despite stopping the supply of the Touareg, Volkswagen China will continue to provide after-sales services for the model [2].

Core Viewpoint - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance [1][2]. Group 1: Sales Performance - The Touareg was once the most expensive imported vehicle in Volkswagen's lineup, with a peak price of 1.58 million yuan, featuring a 12-cylinder engine and a 0-100 km/h acceleration time of 5.9 seconds [2]. - Sales of the Touareg have significantly declined, with only 6,543 units sold in China in 2024, averaging around 300 units per month this year [2]. - The best sales month for the Touareg in 2023 was May, with approximately 400 units sold [2]. Group 2: Market Position and Strategy - The decision to cease supply is attributed to the model entering the end of its product lifecycle, with slow updates and declining performance leading to reduced competitiveness [2]. - Volkswagen's move to stop supplying the Touareg reflects a responsible approach to managing operations in a competitive market environment [2]. - Despite the discontinuation of the model, Volkswagen China will continue to provide after-sales services for the Touareg [2].