今年的五一假期，全国近30场音乐节同时开唱，社交媒体平台上关于音乐节的讨论源源不断，要想从中脱颖而出就要卷阵容、卷投入、卷体验。 "内卷"是音乐节行业这几年逃不开的话题，身处其中的主办方们更是深有体会。 太湖湾音乐节&银河左岸厂牌音乐节创始人刘洋宏表示，"2024年整个音乐节大盘可能场次减少了30%-40%，但是整体营收是维持不变的。并且现在音乐 节的趋势就是投入越来越大，太湖湾基本每一届成本投入都要增长30%，但票价要维持不变，才能保持竞争力。" 音乐节市场从爆发式增长过渡到理性回调阶段，在激烈的竞争环境下，有的音乐节激流勇退，也有音乐节逐渐占领了头部市场，在乐迷心中获得了良好的 口碑。 大浪淘沙什么样的音乐节才能留到最后？刘洋宏与新音乐产业观察分享了他的洞察与思考。 在音乐节现场，观众体验永远是首位 刚刚结束的五一假期，在常州太湖湾音乐节，0713再就业男团惊喜合体演唱《活该》，烟花伴随着漫天的彩带，台上台下一起合唱引来现场众多粉丝泪奔 感叹："这才是音乐节该有的样子。" 从2019年诞生至今，太湖湾音乐节已经举办了第十届。从最开始，只是常州环球动漫嬉戏谷景区的周年庆尝试，投入不足300万元，到如今每届投 ...

五一假期还没到来，音乐节战场就已经有了硝烟。从四月开始，几乎每个周末都有多场音乐节在全国各地上演。 从南到北，成都·热浪飞行银河左岸音乐节、温州·大麓青年音乐节、昆明·五百里音乐节、北京· 檀谷回声·硬地春赏音乐节、阜阳·斑马音乐节、石家庄 ·Rock Home Town原创音乐节等等，络绎不绝。 不仅数量多，阵容也十分抗打。同一个周末，成龙的影视传媒学院与银河左岸共同主办的龙乐无界音乐节在武汉开唱，成龙与林俊杰同台合唱的视频刷爆 社交媒体。同一时间的厦门，泡泡岛音乐节汪苏泷在雨中压轴，YIN YIN、Tokyo Ska Paradise Orchestra等海外音乐人让观众大开眼界。 四月音乐节赛道的拥挤还只是前奏，据不完全统计，今年五一假期短短五天官宣了近30个音乐节，阵容也是八仙过海各显神通。 01 五一音乐节混战，神仙打架 仔细翻翻今年五一的音乐节和阵容，值得关注的亮点有很多。 从知名度来看，头部的音乐节IP自然都不会错过这个关键时间档。 今年五一，超级草莓音乐节在东莞和北京同时开演，根据地域文化的不同，阵容也细心地做出了差异化。例如，东莞站邀请了杨千嬅、周柏豪、王宛之、 泳儿等粤语金曲歌手，同时也给 ...

Core Insights - Chengdu's tourism market showed significant growth during the Qingming holiday, with 6.9 million visitors and a revenue of 5.04 billion yuan, marking a year-on-year increase of 4.6% and 6.5% respectively [1][21] - A diverse range of cultural and tourism activities were held, including over 250 traditional folk events, enhancing the cultural experience for visitors [2][4] - The popularity of music festivals and performances contributed to the vibrant tourism atmosphere, with 412 commercial performances attracting approximately 149,000 attendees [11][8] Tourism Statistics - Chengdu's A-level tourist attractions received 4.23 million visitors, generating ticket revenue of 35.03 million yuan [1] - The number of visitors to key museums in Chengdu reached nearly 510,000 during the holiday [16] - The average spending per tourist in Sichuan increased by 5%, with customized travel spending doubling compared to last year [23] Popular Attractions and Activities - Popular tourist spots included Kuanzhai Alley, Taohua Valley, and Qingcheng Mountain, with significant crowds enjoying the natural scenery and cultural experiences [7][9] - The "Bailu Music Tourism Scenic Area" hosted various spring-themed activities, enhancing visitor engagement through immersive experiences [6] - Chengdu's cultural venues offered unique activities, such as kite-making workshops and nature exploration events, attracting a large number of participants [18][20] Travel Trends - Short-distance and surrounding area trips dominated travel patterns, with a 10% increase in domestic flight bookings during the holiday [21] - Self-driving travel became the mainstream mode of transportation, leading to a 41% increase in car rental orders [23] - Major cities like Chengdu, Haikou, and Sanya emerged as popular destinations for self-driving tourists [23]