银河左岸音乐节

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赛事IP、演唱会:引爆国庆文旅市场新动力
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 23:13
"演唱会、体育赛事在国庆文旅消费中扮演了'顶级流量引擎'的角色,它们不再是孤立的娱乐活动,而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间,中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余场演唱会 轮番上阵,叠加假期出行热潮,不仅推动了旅游市场全面升温,更串起餐饮、住宿、购物、景区游览等 多种消费场景,实现了体育流量和文旅经济的双赢。 另据国铁集团的消息,10月8日全国铁路预计发送旅客2175万人次,铁路国庆中秋假期运输自9月29日启 动到10月7日已经发送旅客超1.6亿人次。随着返程客流高峰的到来,运力还在持续增加。民航方面也迎 来客流高峰,飞常准数据显示,国庆中秋假期助推下民航客流量快速上扬,9月29日至10月5日执行客运 航班11.2万班次,日均1.6万班,环比增长13%,同比2024年增长3%,同比2019年增长18%。 赛事IP引爆文旅市场 演唱会和赛事资源在各地分布不均,好在除了赛事拉动的局部消费热潮,今年国庆假期热点众多,整体 出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快报》显示,今年假期出 行的客单 ...
地方文旅花式宠粉:大型演出带动国庆消费|双节看消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 12:21
(原标题:地方文旅花式宠粉:大型演出带动国庆消费|双节看消费) 21世纪经济报道记者肖夏 重庆报道 演唱会、音乐节等"票根经济",正在成为中国人出游的"新玩法"。 今年国庆中秋长假,四川游客刘瑞带父母去了北京、天津游玩,她悄悄给一家人买了周深天津演唱会的 门票,专程在天津待了两天,让父母第一次感受到几万人大合唱的热烈场面。 今年国庆中秋长假,重庆、天津到访游客花费都出现两位数的高增长,两地游客消费双双创下近年新 高,其中重庆成为过去前五天全国花钱最多的新一线城市;泸州国庆长假期间铁路客运总量同比暴涨 123%创下历史新高、银河左岸音乐节吸引了十几万名乐迷涌入泸州,带动数亿元周边消费。 异地歌迷成长假游客新增量 具有稀缺性的大型演出,叠加长假的出游效应,正在激活新的文旅消费动能。 今年国庆长假刚结束,泸州文旅就迫不及待发布了银河左岸音乐节的"战报"——10月5日至7日举行的银 河左岸音乐节,首日吸引超过4万名乐迷入场,三天吸引了十几万乐迷,登顶大麦音乐节热销榜第一, 堪比多场大型演唱会集中举行。 三天的演出共有20组艺人轮番登台,这当中不仅有薛之谦、汪苏泷、A-Lin、新裤子等有大型演唱会经 验的知名艺人,还邀 ...
刷新多项记录!体育赛事引爆国庆文旅市场
21世纪经济报道· 2025-10-09 07:36
记者丨高江虹 实习生 陈晓冉 编辑丨高梦阳 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色,它们不再是孤立的娱乐 活动,而是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间,中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余 场演唱会轮番上阵,叠加假期出行热潮,不仅推动了旅游市场全面升温,更串起餐饮、住 宿、购物、景区游览等多种消费场景,实现了体育流量和文旅经济的双赢。 演唱会和赛事资源在各地分布不均,好在除了赛事拉动的局部消费热潮,今年国庆假期热点 众多,整体出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快 报》显示,今年假期出行的客单价同比提升14.6%。据去哪儿旅行大数据,国内游方面,热门 城市酒店预订量同比增幅超两成;入境游同样表现亮眼,使用非中国护照预订国内航班的机 票量同比增长超三成,覆盖国内近百个城市,"China Travel"的吸引力持续增强。 视频制作:王泽坤 柳润瑛 陈泽锴 陈珊 冯荻庚 全链条升温 10月8日,美团旅行发布数据显示,长达八天的超级黄金周,带动平台出行订单量较2024年国 ...
赛事IP、演唱会,成引爆国庆文旅市场新动力
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 04:10
21世纪经济报道记者 高江虹 实习生 陈晓冉 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色,它们不再是孤立的娱乐活动,而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 此外,中秋夜游也打开了新的玩法思路。美团、大众点评数据显示,双节期间,拙政园凭借其经典夜游 项目"拙政问雅"成为黑马,搜索量同比增长102%,门票预订量增长近436%。 "奔县游"和反向旅游的兴起,也提升了非一线城市的热度。同程旅行数据显示,国庆中秋假期,国内非 一线城市的高品质酒店预订热度同比增长超过90%,高于国内整体高品质酒店的预订热度。 此外,年轻人的消费力得到显著提升。同程旅行数据显示,国庆中秋假期,学生群体以近四成的比例, 继续稳居国内机票第一大客群,亲子客群以近三成的占比紧随其后。 更多国家对中国游客免签,也让许多年轻人选择在节假日迎来自己的第一次出国游。 去哪儿数据显示,国庆中秋假期中,购买了自己的"第一张出境机票"用户同比增长了三成。其中,13- 17岁用户增长了63%、18-22岁用户增长了58%。节前刚刚启动对中国团队游免签的俄罗斯,成为Top3 热门目的地。 今年国庆中秋长 ...
音乐节不能只靠“卷阵容”
3 6 Ke· 2025-05-15 10:34
Core Insights - The music festival industry is experiencing intense competition, leading to a phenomenon known as "involution," where organizers must invest more in lineups, experiences, and overall production to stand out [1][18][21] - The Taohuawan Music Festival has evolved significantly since its inception, with costs increasing from under 3 million yuan to over 100 million yuan per event, while maintaining a stable revenue stream [2][4] - The audience experience is prioritized, with innovative solutions implemented to enhance engagement and satisfaction, such as rapid stage transitions and complimentary amenities [6][21] Industry Trends - The overall music festival market is transitioning from explosive growth to a more rational adjustment phase, with projections indicating a potential 30%-40% reduction in the number of events in 2024, while revenue remains stable [1][4] - Young audiences dominate the festival scene, with 86.3% of attendees at the latest Taohuawan Music Festival being under 30 years old, indicating a strong focus on youth culture [4][21] - The integration of diverse artists, including cross-industry figures, is becoming a common strategy to attract larger audiences and enhance the festival's appeal [12][22] Operational Strategies - Organizers are adopting differentiated operational strategies, focusing on headlining artists to drive ticket sales while also nurturing emerging talent [10][15] - The Taohuawan Music Festival features a mix of established and new artists, ensuring a broad appeal across different musical genres [10][12] - The Galaxy Left Bank Music Festival is expanding its reach with 13 planned events in 2024, targeting a more general audience and promoting local tourism [15][17] Audience Engagement - Audience engagement is critical, with 80% of ticket purchases driven by the lineup, while the remaining 20% is influenced by the overall experience and production quality [21][24] - Innovative stage designs and technology, such as 3D visuals and rapid artist transitions, are employed to create memorable experiences for attendees [4][6] - The provision of free amenities and thoughtful arrangements during events enhances the overall experience, fostering loyalty among festival-goers [6][21]
五一近30场音乐节混战,谁能笑到最后?
3 6 Ke· 2025-04-28 10:35
Core Insights - The music festival scene is highly competitive this May Day holiday, with nearly 30 festivals announced across the country, showcasing a diverse range of artists and genres [1][3][5] - Major music festival IPs are strategically utilizing this key time period, with events like the Super Strawberry Music Festival featuring tailored lineups based on regional cultural differences [3][4] - The trend of inviting actors and cross-industry artists to music festivals is becoming more prevalent, although their ticket-selling capabilities are under scrutiny [9][11][13] Group 1: Festival Overview - Numerous music festivals are scheduled for the May Day holiday, with a variety of locations and lineups, indicating a growing interest in music events across different regions [1][4] - The festival lineup includes well-known artists and emerging talents, with some artists performing at multiple festivals during the holiday [6][7] - The geographical distribution of festivals is shifting, with more events taking place in second and third-tier cities, expanding beyond traditional hubs like Beijing and Shanghai [5][14] Group 2: Market Dynamics - The inclusion of actors and internet celebrities in festival lineups is a strategy to attract more attendees, although initial ticket sales have not always met expectations [9][11][13] - Despite the crowded festival landscape, the overall market is experiencing a phase of consolidation, with rising costs and increased competition leading to a natural selection process among festival organizers [14][18] - The success of festivals is increasingly tied to their ability to create unique experiences and cater to diverse audience preferences, pushing organizers to refine their market positioning [16][18]