IT之家 12 月 9 日消息，在今日的鸿蒙智行年度直播中，华为常务董事、产品投资委员会主任、终端 BG 董事长余承东携手问界、智界、享界、尊界、尚界 五大品牌掌门人首次同台。 在谈到 2026 年的规划时，余承东透露，2026 年鸿蒙智行五个界的产品矩阵会补齐，比如问界缺了 M6（有可 能把 6 填上，连成顺子），还有问界车的迭代、尊界的超高端超豪华轿车推出。 余承东还提到，从明年开始，鸿蒙智行会走入 L3、L3+ 时代，智能辅助驾驶又提高一个等级，希望将来用户 在车上可以睡觉、可以不摸方向盘。到 2027 年，希望走向 L4 时代，比如说可以无人驾驶。 享界明年也会有 SUV、MPV，尊界则会有"更高端的轿车、MPV、SUV"。 IT之家 12 月 9 日消息，在今日的鸿蒙智行年度直播中，华为常务董事、产品投资委员会主任、终端 BG 董事长余承东携手问界、智界、享界、尊界、尚界 五大品牌掌门人首次同台。 在谈到 2026 年的规划时，余承东透露，2026 年鸿蒙智行五个界的产品矩阵会补齐，比如问界缺了 M6（有可能把 6 填上，连成顺子），还有问界车的迭 代、尊界的超高端超豪华轿车推出。 余承东还提到，从 ...

Core Insights - The article discusses the upcoming launch of the AITO M6 model by AITO Automotive, which aims to fill the market gap between the existing M5 and M7 models, with a focus on the 250,000 RMB family SUV segment [1][4][9] - The M6 is expected to be positioned as a competitor to the Li Auto L6, with a clear strategy to capture the family-oriented SUV market [9][10][14] - The competitive landscape is intensifying, with various brands, including Tesla and Xiaomi, also targeting the same market segment, making differentiation crucial for the M6's success [28] Product Strategy - AITO plans to launch the M6 in the second quarter of next year, alongside a facelift for the M9 and the introduction of the M9L [1][3] - The M6 will offer both extended-range and pure electric versions, equipped with Huawei's advanced automotive solutions and comfort features [9][24] - The pricing strategy has created a 50,000 RMB gap between the M5 and M7, allowing the M6 to target the 250,000 RMB market effectively [9][10] Market Positioning - The M6's entry into the market is seen as a strategic move to avoid internal competition with the M5 and M7, which have overlapping price ranges [4][11] - The M7 has been performing well in sales, slightly outperforming the Li L6, indicating a competitive edge that the M6 aims to leverage [11][13] - AITO's brand image, backed by Huawei technology, positions it as a "technology leader," appealing to both family users and tech-savvy consumers [14][16] Competitive Landscape - The competition in the 250,000 RMB SUV market is fierce, with brands like Li Auto, Tesla, and others also offering compelling products [28] - AITO's M6 will face challenges in maintaining a technological edge as more brands adopt Huawei's technology, diluting the perceived uniqueness of the M6 [17][21] - The focus on practical attributes, such as comfort and usability, will be critical for the M6 to attract discerning consumers in a crowded market [21][22] Future Outlook - AITO aims to replicate the success of the M8 in the compact SUV market, hoping the M6 will become a key player in driving brand visibility and sales [25][28] - The company’s robust supply chain and production capabilities are expected to support the M6's market entry, ensuring timely delivery and customer satisfaction [24][28] - The article concludes that AITO must adapt its strategy to meet evolving consumer demands and market conditions to ensure the M6's success [28]

Core Insights - The article discusses the upcoming launch of the AITO M6, which is expected to target the 250,000 yuan family SUV market, offering both range-extended and pure electric versions [5] - AITO's M9 and M9L models will also be launched next year, expanding the product lineup to cover the 200,000 to 500,000 yuan price range [7] - The competitive landscape includes models like Li Auto i6, Tesla Model Y, and Xiaomi YU7, which overlap in pricing and features with the M6 [6] Product Launch and Market Positioning - AITO M6 is set to launch in Q2 next year, maintaining the existing M5 model without replacement [5] - The M9 and M8 models are positioned as luxury SUVs, with the M9 achieving over 49,000 units sold in October, although sales have declined compared to last year [7][8] - The M7 model, once a top seller, has seen a significant drop in sales, now averaging around 5,000 units per month [8] Competitive Analysis - The M6 will face stiff competition in the 200,000 to 300,000 yuan segment, which has seen 18 new mid-to-large SUVs launched in the last three months [8] - The M5's sales have been weak, with a peak of 7,000 units per month dropping to under 3,000 units recently, indicating challenges in maintaining market interest [8] - Other competitors like the Zhiji R7 and Lantu FREE are also positioned in the same price range, further intensifying competition [7][9] Sales Performance - AITO's M9 has experienced a decline in sales since May, with October sales dropping to 8,000 units, half of the previous year's figures [7] - The M7's price increase to 279,800 yuan has shifted it into a more competitive bracket, potentially affecting the M6's pricing strategy [8] - The overall performance of AITO's models in the mid-range market will significantly impact the brand's annual sales figures [9]