Core Viewpoint - The article discusses the phenomenon of middle-aged and elderly individuals becoming addicted to online shopping, leading to a significant impact on family relationships and raising concerns about the quality and necessity of their purchases [1][36][38]. Group 1: Online Shopping Behavior - Middle-aged and elderly consumers are increasingly engaging in online shopping, often purchasing low-quality or unnecessary items, which has become a source of frustration for their children [1][36]. - The allure of low prices drives these consumers to buy items that are often deemed "junk" or "three-no products" (no quality, no brand, no after-sales service) [4][12]. - The convenience of online shopping has led to a surge in deliveries, with families overwhelmed by the volume of packages arriving at their homes [23][36]. Group 2: Psychological Factors - The article highlights that many elderly individuals are motivated by a fear of being left behind in a rapidly changing world, leading them to engage in online shopping as a way to stay connected [38]. - There is a psychological manipulation at play, where unscrupulous sellers exploit the elderly's desire for bargains and their lack of understanding of online shopping processes [36][38]. - The phenomenon reflects a role reversal in family dynamics, where younger generations now worry about their parents' online habits, similar to how parents once worried about their children's gaming [38]. Group 3: Market Dynamics - The article suggests that the market for online products targeted at the elderly is thriving, as businesses find it easier to sell to this demographic due to their willingness to spend [36]. - There is a growing trend of products marketed with dubious claims, such as health benefits or unique features, which appeal to the elderly's concerns about health and wellness [21][36]. - The rise of live-stream shopping has become particularly popular among older consumers, who are drawn to the interactive and engaging nature of these platforms [10][36].

Core Viewpoint - Chongqing is actively promoting the development of the silver economy, targeting the aging population to create new growth opportunities in various industries [1][6]. Group 1: Demographics and Market Potential - By the end of 2024, the population aged 60 and above in Chongqing is projected to reach 8.01 million, accounting for 25.11% of the total population, with over 46.5% of them being under 70 years old [3]. - The elderly population in Chongqing is characterized by higher education levels, better health, substantial wealth reserves, and a strong willingness to participate in society, indicating a shift from traditional elderly care models to a demand for quality living [3][6]. Group 2: Government Initiatives and Support - Chongqing has implemented the "Implementation Plan for Promoting the Development of the Silver Economy and Enhancing the Welfare of the Elderly," which includes 20 measures aimed at addressing challenges, expanding supply, and nurturing industries [3][4]. - The city has established 1,695 elderly canteens, 963 community elderly service centers, and 10,912 community elderly service stations, along with 918 community elderly universities [4]. Group 3: Product and Service Development - Companies are expanding the supply of elderly products and services to meet the diverse needs of the elderly population, including smart home products and health services [6]. - A subsidy policy for home modifications to accommodate elderly needs has been introduced, offering a 20% discount on elderly-friendly products, with a maximum subsidy of 3,000 yuan per individual [6]. Group 4: Community Engagement and Services - Community initiatives like the "Elderly Enjoyment Station" provide various health services, including traditional Chinese medicine consultations and access to smart health equipment [4][5]. - The community is encouraging social participation and private sector involvement in providing quality elderly care services through public-private partnerships [4].

Group 1 - The first selection event of the Chengdu Silver-haired Private Domain E-commerce Industrial Park was held, featuring over 200 companies showcasing products related to health, daily necessities, and cultural entertainment [2] - Products that cater to the health needs of the elderly, such as Five Red Cake and propolis, as well as practical home medical devices like smart blood pressure monitors and blood glucose meters, attracted significant attention from channel merchants [2] - The event facilitated strong business connections, with companies expressing confidence in the potential of private domain e-commerce in the silver-haired market [2] Group 2 - The "Wenjiang-made" silver-haired products, such as Eight Treasure Powder and Five Red Cake, combine traditional health wisdom with modern craftsmanship, appealing to the elderly demographic [3] - Wenjiang is actively developing the silver-haired economy by establishing smart manufacturing zones, quality consumption areas, and health service zones, focusing on industries like rehabilitation aids and silver-haired food [3] - The Chengdu Silver-haired Private Domain E-commerce Industrial Park aims to create a comprehensive ecosystem for elderly product development, e-commerce incubation, brand promotion, and consumer services [3]