阿根廷牛肉

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阿根廷牛肉健康营养季圆满收官,推动深度拓展中国市场
Zhong Guo Shi Pin Wang· 2025-06-30 07:29
Core Insights - The "Argentinian Beef Health and Nutrition Season" has successfully concluded, marking a new phase in brand communication for Argentinian beef in the Chinese market, focusing on nutrition and health [1][15] - The campaign aims to enhance the perception of high-quality beef in modern lifestyles and address the evolving dietary structure, food safety, and health awareness among Chinese consumers [1][13] Group 1: Campaign Overview - The campaign was initiated by the Argentinian Beef Promotion Institute (IPCVA) and ran from April to June 2025, emphasizing the synergy between nutrition and exercise [3][15] - A content matrix was developed, featuring short videos and articles created in collaboration with nutritionists and health influencers, targeting various dietary and exercise needs [3][5] Group 2: Engagement Strategies - A "Healthy Nutrition Recipe" was launched to enhance the practicality of the campaign, showcasing Argentinian beef's nutritional density and cooking convenience across typical meal scenarios [5] - A special offline event was held in Beijing, combining fitness training, nutrition lectures, and beef tasting, allowing participants to experience the benefits of beef protein firsthand [7][10] Group 3: Market Positioning - The IPCVA participated in the 2025 Tianjin V1 Racing Sports Carnival, linking nutrition with high-intensity sports to enhance brand penetration among younger demographics [10] - As Chinese consumers increasingly prioritize food nutrition, safety, and sustainability, Argentinian beef is positioned as a key option due to its natural rearing, antibiotic-free feeding, and balanced amino acid profile [13][15] Group 4: Future Directions - The success of the campaign has improved consumer awareness of the nutritional value of high-quality beef and promoted the concept of "scientific meat consumption" [15] - The IPCVA plans to continue investing in health education, sustainable production messaging, and consumer education to strengthen long-term trust in food culture and trade cooperation between China and Argentina [15]
华中唯一规模化国家馆群成城市新地标,首月营收翻番
Chang Jiang Ri Bao· 2025-06-01 00:52
Core Insights - The "Belt and Road" National Pavilion in Wuhan's Central Trade Service Area offers foreign goods at prices 30% lower than imported supermarkets, attracting significant consumer interest [1] - The pavilion spans approximately 20,000 square meters and showcases products from 52 countries, serving as a hub for international trade cooperation and a display area for imported goods in Hubei [1] - Since its opening on May 1, the pavilion's revenue has doubled compared to the previous month, drawing numerous foreign delegations from Southeast Asia [1] Group 1 - The Central Trade Service Area is strategically located to leverage Wuhan's geographical advantages for nationwide distribution, significantly reducing logistics costs [2] - The "Belt and Road" National Pavilion is the only large-scale national pavilion cluster in Central China, supported by the Yangluo International Port and the China-Europe Railway Express [2] - The area aims to become a trade hub connecting Southeast Asia with inland China, enhancing market access for small and medium-sized enterprises [1][2]
京东超市与飞熊领鲜达成战略合作 开辟国际肉类品牌在华销售新渠道
Sou Hu Cai Jing· 2025-05-26 12:11
Group 1 - The 2025 SIAL Shanghai International Food and Beverage Exhibition has opened, attracting over 5,000 exhibitors from 75 countries and regions, promoting sustainable development and global trade cooperation in the food and beverage industry [1] - JD Supermarket has signed strategic cooperation agreements with partners including the Argentine Beef Promotion Association and Feixiong Lingshan to create a full industry chain for international meat brands, facilitating the entry of high-quality imported meat products into Chinese households [1][3] Group 2 - Argentina is known for its vast grasslands and rich history in livestock farming, producing high-quality beef products that are well-regarded in the global market, particularly in China where Argentine beef is favored by mid-to-high-end consumers [3] - JD Supermarket has been actively promoting Argentine beef through various online and offline activities, including a live streaming event that attracted numerous online viewers, aiming to enhance consumer awareness and increase sales in the Chinese retail market [3] Group 3 - Feixiong Lingshan has established a direct procurement network covering nearly 300 meat exporters from over 30 countries, providing comprehensive services including cross-border procurement, bonded warehousing, cold chain logistics, supply chain finance, and e-commerce operations, with annual sales of imported frozen meat exceeding 15 billion yuan [5] - JD Supermarket, as a leading online platform for food and daily consumer goods in China, has a significant market share and competitive pricing, continuously leading the industry and becoming a trusted shopping platform for consumers [5] Group 4 - The strategic agreements signed at the exhibition include international brands such as Brazil's BRF & Marfrig, Brazil's Ramax, Australia's Kilcoy, Argentina's Arre Beef, and Chile's Agrosuper [6]
中拉农业合作纽带拉得更紧(环球热点)
Ren Min Ri Bao· 2025-05-12 22:44
Core Insights - Brazilian President Lula's state visit to China from May 10 to 14 aims to enhance China-Latin America relations, particularly in agricultural cooperation [1] - China has become the second-largest trading partner for Latin America, with bilateral trade, especially in agricultural products, experiencing significant growth [1][3] - The agricultural trade between China and Latin America is seen as a stabilizing factor in their economic relationship, with a notable increase in trade volume and diversity of products [3][4] Trade Dynamics - In April and May, Brazil's soybean exports to China surged, with a 30% year-on-year increase in unloading volume at Ningbo-Zhoushan Port [2] - Brazil has replaced the U.S. as China's largest soybean supplier, reflecting China's push for diversified agricultural imports [2] - The trade volume between China and Latin America increased from $14 billion in 2000 to over $480 billion in 2023, with agricultural trade accounting for nearly 25% of China's total agricultural imports in 2023 [3] Agricultural Cooperation Trends - The agricultural cooperation between China and Latin America is characterized by three trends: expanding trade scale, enhanced infrastructure connectivity, and closer policy communication [4] - Infrastructure projects, such as the "Two Oceans Railway," aim to improve logistics and reduce costs, thereby boosting agricultural trade efficiency [4] - The establishment of bilateral agricultural cooperation mechanisms with 19 Latin American countries facilitates better alignment of agricultural policies and needs [2] Technological Collaboration - Agricultural technology cooperation is emerging as a new highlight, with China assisting Latin American countries in mechanization and technology transfer [5][6] - Joint agricultural technology laboratories and training programs are being established to enhance agricultural productivity and sustainability in Latin America [5][6] - The collaboration focuses on soil improvement, sustainable land use, and increasing agricultural output while addressing climate change challenges [6][7] Global Impact - The cooperation between China and Latin America in agriculture is seen as a potential solution to global food security issues, with initiatives like the Sustainable Food Innovation Forum [8] - The partnership enhances the resilience of global agricultural supply chains and contributes to maintaining global food security [9] - Future trade opportunities include expanding into seafood and tropical fruits, leveraging Latin America's rich agricultural resources [9][10]