开幕式上多项重点合作签约，标志着这一"广交会"级的国家级平台正高效打通优质农产品产销对接、品 牌升级与国际拓展的核心通道。展会的举办，是落实"粤享暖冬乐游广东"消费季活动的举措之一，为冬 日消费市场注入澎湃活力。 本届大湾区农交会由中国乡村发展协会、南方报业传媒集团（南方农村报社）、厦门市凤凰创意会展集 团有限公司联合主办。展会总展览面积超20000平方米，精心规划消费帮扶、乡村振兴/富民产业、绿色 有机地标、原产地农产品品牌四大特色展区，以精准的B2B模式对接产业链中高端需求，致力于构建 从"原产地直供"到"湾区消费升级"的深度价值链路。 12月12日，全国首个聚焦农业B2B的专业展会——2025大湾区农产品交易会暨土特产精品博览会（下 称"大湾区农交会"）在广州广交会展馆盛大启幕。本届展会以"推动农品融湾出海助力乡村全面振兴"为 主题，创新依托"媒体+"链接与赋能优势，成功吸引超600家参展商、千余家重点采购商及过万名专业观 众参与。 "融湾出海"架设共赢金桥 粤港澳大湾区拥有的庞大消费市场与全球贸易枢纽优势，为农产品实现品牌化、国际化跨越提供了顶级 舞台。 中国农产品市场协会会长、原农业部党组成员张玉香 ...

Group 1 - The core objective is to achieve a 500 billion yuan target for the silver economy industry in Jilin Province during the "14th Five-Year Plan" period, indicating a strong push for economic revitalization in Northeast China [1] - Northeast China is recognized as a crucial industrial base, grain production area, and ecological protection barrier, playing a vital role in national security and development [2] - The region has made significant progress in various fields, including state-owned enterprise reform in Liaoning, record grain production in Jilin, and notable achievements in the "4567" modern industrial system in Heilongjiang [2] Group 2 - The transformation of traditional industrial areas is a global challenge, with examples from Germany and the United States showcasing successful transitions to modern service and high-tech centers [3] - Northeast China possesses rich strategic resources and deep technological foundations, providing a strong basis for development in the context of China's modernization [3] - Challenges include the need to enhance technological innovation capabilities and the relatively slow development of emerging industries [3] Group 3 - There is a call to accelerate industrial structure adjustments, focusing on upgrading traditional industries and fostering strategic emerging industries such as aerospace and new materials [4] - Strengthening technological innovation is essential, with an emphasis on high-end machine tools and fine chemicals, and promoting local transformation of scientific achievements [4] - Environmental protection efforts are highlighted, including the preservation of black soil and the development of a circular economy to promote green and low-carbon transitions in industries [4]

Core Insights - The 2025 National Consumption Conference launched the "Quality Consumption Month" and "Employee Care Season," showcasing local specialties, smart technology, health foods, and time-honored brands to highlight new consumption trends and enhance quality of life [1][10] Group 1: Local Specialties - Various local products were showcased, including Guangxi snail noodles, Heilongjiang blueberries, Jilin ginseng, Inner Mongolia yogurt, and Ningxia goji berries, attracting many visitors who appreciated the authentic taste of their hometowns [1] - The Ningxia representative office emphasized its role as a bridge to promote local products in Beijing, aiming to enhance the quality of life through authentic flavors [1] Group 2: Technology Integration - The technology experience area featured innovative lifestyle products, with a focus on smart drinking devices that garnered significant interest from health-conscious attendees [1][4] - Companies provided explanations of the entire production-to-consumption process, enhancing consumer understanding of modern service systems [1] Group 3: Health Consumption - The health consumption area displayed a variety of products, including children's food, premium fruits, and dairy products, with attendees actively engaging in product inquiries and tastings [3][6] - Interactive demonstrations in the dairy section allowed consumers to learn about healthier options available in the market [3] Group 4: Time-Honored Brands - Several time-honored brands participated, offering classic products alongside new low-sugar and light food options, appealing to younger audiences with trendy packaging [5][8] - A visitor noted the blend of traditional techniques and modern tastes in the offerings from a time-honored pastry brand [5] Group 5: Interactive Experience - The event featured multiple interactive segments, including a lottery in the People's Preferred Quality Life Experience Area, which created a lively atmosphere and provided useful lifestyle service information [8][10] - The conference aimed to enhance the sense of gain and happiness among employees by focusing on their daily lives and holiday purchasing needs [10]

Core Viewpoint - The meeting between Jilin Province officials and JD Group's founder emphasizes the intention to deepen cooperation, enhance logistics, and promote local products on a national scale [1] Group 1: Cooperation and Investment - JD Group aims to double its investment scale in Jilin Province over the next ten years, indicating a strong commitment to the region's economic development [1] - The collaboration will focus on expanding partnerships in the automotive supply chain and smart logistics sectors [1] Group 2: Product Promotion and Development - Jilin Province plans to leverage JD Group's platform to promote local specialty products such as ginseng, mineral water, rice, beef, and mushrooms nationwide [1] - The initiative aims to support the construction of a modern logistics system in Jilin, enhancing social consumption and e-commerce growth [1] Group 3: Economic Impact - The partnership is expected to contribute to the development of a traceability system for agricultural products, which will aid in the growth of local industries and job creation [1] - The overall goal is to achieve a higher level of mutual benefit and win-win outcomes for both JD Group and Jilin Province [1]

Core Viewpoint - The meeting between Jilin Provincial Governor Hu Yuting and JD Group's founder Liu Qiangdong emphasizes the intention to deepen cooperation between JD Group and Jilin, focusing on promoting local products and enhancing logistics and e-commerce development [1] Group 1: Cooperation and Investment - JD Group aims to double its investment scale in Jilin, indicating a strong commitment to the region's economic development [1] - The collaboration will expand into areas such as automotive supply chain and smart logistics, showcasing JD's strategic focus on enhancing operational efficiency [1] Group 2: Product Promotion - JD Group plans to leverage its platform to promote Jilin's specialty products, including ginseng, mineral water, rice, beef, and mushrooms, to a national audience [1] - The initiative aims to support the construction of a modern logistics system in Jilin, which is expected to boost social consumption and e-commerce growth [1] Group 3: Economic Development - The partnership is positioned to facilitate the development of a traceability system for agricultural products, which will enhance the quality and safety of Jilin's agricultural output [1] - The collaboration is anticipated to contribute to industrial development and job creation in Jilin, aligning with the province's goals for high-quality growth [1]

Core Viewpoint - The meeting between the Governor of Jilin Province and JD Group's founder highlights the strong partnership and future collaboration opportunities between JD Group and Jilin Province, focusing on economic development and local product promotion [1] Group 1: Government and Economic Development - The Governor of Jilin Province expressed gratitude for JD Group's support in the region's revitalization and development [1] - Jilin Province is actively integrating into the national unified market and aims for high-quality development [1] - The government encourages JD Group to deepen practical cooperation, leveraging its platform advantages to promote local products nationwide [1] Group 2: JD Group's Commitment and Future Plans - JD Group has achieved significant results in its collaboration with Jilin over the past decade and plans to double its investment in the province [1] - The company aims to expand cooperation in automotive supply chains and smart logistics [1] - JD Group will work on establishing a traceability system for agricultural specialty products to enhance local industry development and employment [1]

Core Points - The 15th China-Northeast Asia Expo opened in Changchun, attracting over 10,000 merchants from more than 40 countries and regions [1][3] - The expo serves as a platform for high-level dialogue among Northeast Asian countries, promoting trade, investment, and cultural exchanges [3][5] Group 1: Event Overview - The expo is the only international comprehensive exhibition involving six Northeast Asian countries, aimed at global participation [3] - It is co-hosted by the Ministry of Commerce of China, China Council for the Promotion of International Trade, and the Jilin Provincial Government [3] Group 2: Economic Impact - According to the Ministry of Commerce, trade between China and the five Northeast Asian countries is projected to reach $901.6 billion in 2024, a year-on-year increase of 1.6%, accounting for nearly 15% of China's total foreign trade [5] - The bilateral investment between China and these countries exceeds $7 billion, expanding into emerging sectors such as digital economy, green development, advanced manufacturing, and modern services [5] Group 3: Activities and Initiatives - The expo features four main exhibition halls and two special zones, focusing on modern industries, open cooperation, new consumption, and cultural experiences [3][5] - A total of 14 themed activities will be held during the expo, including business days for Russia, Japan-China economic exchanges, and a dialogue for Northeast Asian young entrepreneurs [5]

Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].

Core Insights - E-commerce platforms are deeply integrated into the economic and social development of Jilin Province, acting as a core engine for industrial upgrading and consumption stimulation [1] - The establishment of a standardized system for ginseng products is crucial for enhancing quality and market trust, enabling a win-win situation for consumers and businesses [2] - Digital marketing and e-commerce innovations are reshaping the ginseng industry ecosystem, allowing for direct consumer connections and enhancing brand influence [5] E-commerce Development - Jilin Province has seen a continuous increase in online sales of agricultural products, with local merchants experiencing significant annual growth in online orders [1] - The province's online retail sales exceeded 100 billion yuan in 2023, with a growth rate of 24%, ranking first in the nation [5] - The launch of online auction models for ginseng on platforms like JD.com is addressing industry pain points and enhancing product value through transparent pricing [4] Standardization and Quality Improvement - The "京东好人参" standard system was introduced to regulate various ginseng types, filling industry gaps and establishing a reliable quality framework for consumers [2] - Standardization is pushing companies to improve quality from cultivation to processing, transitioning the industry from a resource advantage to a quality advantage [5] Marketing Innovations - Live streaming and short video platforms are significantly enhancing market recognition and transforming ginseng from an agricultural product to an online product [6] - The collaboration between local businesses and platforms like Kuaishou is fostering regional economic development and consumer engagement [6] Regional Economic Impact - The integration of e-commerce is injecting vitality into the regional consumption market, with traditional brands revitalizing through digital channels [1] - The "数商兴产" strategy is positioning Douyin e-commerce as a key player in promoting Jilin's specialty agricultural products nationwide [5]