2026年美国拉斯维加斯消费电子展（CES）正在举行。作为国际消费电子领域的"风向标"，CES历来是 观察前沿技术走向的重要窗口。今年，一个新词被频频提及——"物理人工智能"（物理AI，Physical AI）。 在展会一系列主题演讲和行业讨论中，"物理AI"成为出现频率最高的关键词之一。AI芯片行业领军企业 英伟达首席执行官黄仁勋在主旨演讲中17次提及这一概念。与2025年CES上热议的"AI智能体"相比，这 一新的热词折射出AI技术发展路径和产业关注重点的变化。 "物理AI"究竟是指什么？按照英伟达的解释，"物理AI"是指让摄像头、机器人和自动驾驶汽车等自主系 统能够在物理世界中完成感知、理解、推理，并执行或协调复杂动作。业界普遍认为，其核心并非停留 在算法和算力层面，而是让AI真正具备在现实世界中"看、想、动"的能力。换句话说，AI正在嵌入机器 人、自动驾驶汽车、智能终端甚至工业设备，使"机器智能"不再只是提供信息或建议，而是直接参与并 改变现实环境。 除了居家生活应用，还有一些企业带来"物理AI"在公共生活场景的落地方案。深圳道通科技展示的"未 来城市全景沙盘"覆盖高速公路、光储充电站、桥梁、码头等典 ...

新华社美国拉斯维加斯1月8日电（记者谭晶晶 黄恒）2026年美国拉斯维加斯消费电子展（CES）正在举行。作为国际消费电子领域的"风向标"，CES历来 是观察前沿技术走向的重要窗口。今年，一个新词被频频提及——"物理人工智能（物理AI，Physical AI）"。 . . . . te t . . . . . . . . in , . . . . . . . . . . . the first ● . . e . r . . y . . . 1 11 i . . - 10 - 14 . : . . . e f . . . . ter and o � . 在展会一系列主题演讲和行业讨论中，"物理AI"成为出现频率最高的关键词之一。AI芯片行业领军企业英伟达首席执行官黄仁勋在主旨演讲中17次提及这一 概念。与2025年CES上热议的"AI智能体"相比，这一新的热词折射出AI技术发展路径和产业关注重点的变化。 "物理AI"究竟是指什么？按照英伟达的解释，"物理AI"是指让摄像头、机器人和自动驾驶汽车等自主系统能够在物理世界中完成感知、理解、推理，并执行 或协调复杂动作。业界普遍认为，其核心并非停留在算法和算力层面，而 ...

Core Insights - The CES 2026 marks a pivotal shift in AI technology from conceptual showcases to practical applications in everyday scenarios, with Hisense leading the way in display technology and AI advancements [1] - Hisense's long-term investments in AI algorithms, hardware development, and scene adaptation have positioned the company to capitalize on the current breakthroughs in embodied intelligence [1][8] - Hisense's products create a dual adaptation system between technology and scenarios, indicating a strong alignment with national strategic directions and industry trends [1] Group 1: Display Technology Innovations - Hisense unveiled the world's first 116-inch next-generation RGB-Mini LED TV at CES 2026, establishing a new standard for immersive visual experiences [2] - The company has transitioned from being a technology follower to a rule-maker in the display industry, achieving over 90% market share in the high-end 85-inch TV segment during the 2025 Double 11 shopping festival [2][3] - Hisense's RGB technology, which includes self-developed RGB light-emitting chips and AI picture quality chips, has led to significant advantages in color accuracy, brightness, and energy efficiency [2][3] Group 2: AI and Smart Ecosystem Development - Hisense is not only focusing on hardware but is also deeply exploring software ecosystems and scene experiences, evolving televisions into indispensable companions that understand user intentions [4][5] - The company is leveraging its role as the official sponsor of the 2026 FIFA World Cup to launch customized products that integrate cutting-edge technology into fans' daily lives, enhancing the overall experience [5][6] - Hisense aims to create a comprehensive smart home ecosystem powered by AI, integrating various appliances and technologies to enhance user experience across different household scenarios [6] Group 3: Embodied Intelligence and Future Growth - Hisense is actively developing embodied intelligence, showcasing robots that serve as companions in homes and efficient employees in commercial settings, marking a significant step towards practical applications of AI [7][8] - The company’s experience in display technology and home appliances provides a solid foundation for the development of embodied intelligence, emphasizing both technological advancement and practical applicability [8] - Hisense's exploration in this field positions it as a key player in the smart home and smart city sectors, opening up new avenues for future growth [8][9]

这一趋势在展会现场得到直观呈现：智能机器人稳步穿行，自动驾驶概念车演示操控，智能家居终端精 准执行指令，这些都构成了"物理AI"走进现实的生动注脚。 在海信展台，搭载新一代AI智能识别引擎的陪伴机器人Beta正持续"巡逻"，它不仅能在识别到闯入、异 常轨迹等情况时立即向云端发送预警信号与实时画面，更能化身"铲屎官"的好帮手，陪猫逗狗、添趣解 忧；不远处，追觅科技的"扫地机械手"像人一样灵活活动，不仅能清扫地面，还能收拾和归类玩具、袜 子、纸团等各种家居杂物；影智的XBOT咖啡机器人和冰淇淋机器人前排起长队，它们在现场表演咖啡 师的拉花手艺，并根据需求进行个性化搭配，展会期间每天制作上千杯饮品。 新华社美国拉斯维加斯1月8日电 记者手记｜"物理AI"成为CES热议新词 新华社记者谭晶晶 黄恒 2026年美国拉斯维加斯消费电子展（CES）正在举行。作为国际消费电子领域的"风向标"，CES历来是 观察前沿技术走向的重要窗口。今年，一个新词被频频提及——"物理人工智能（物理AI，Physical AI）"。 在展会一系列主题演讲和行业讨论中，"物理AI"成为出现频率最高的关键词之一。AI芯片行业领军企业 英伟达首席执 ...