地标，几乎是每个城市的标配。 它往往是城市递给世界的第一张名片，也是本地人集体记忆的精神坐标。地标不拘一格，有时是屹立千年的古建；有时是充满科技感的摩天大楼，有时 是耳熟能详的企业所在地……这些地标不仅是地理坐标，更是城市文化、历史与精神的具象化表达。 时代大潮滚滚向前，一些曾熠熠生辉的地标，渐渐被时光淹没，遗落在城市角落，陷入设施老化、功能脱节、活力衰退的尴尬困境，亟待通过创新赋 能、活化改造，重焕生机。 此时，将老地标改造为全新的目的地型商业，成为当下极具价值的创新尝试。如此可盘活闲置资产，让老地标从"城市记忆符号"转化为"消费流量入 口"，最终成长为引领城市商业升级的新标杆。循着这条线索，我们将结合北京的工业遗产改造、历史文化地标焕新、老胡同微更新三类典型项目，解 析"老地标"转型升级为目的地型商业的吸客密码。 01. 工业遗产变身"微度假目的地" 与传统区域商业不同，目的地型商业的核心是"创造专程前往的理由"。老地标恰凭借天然的历史独特性，成为目的地型商业的最佳载体。 然而，老地标要走出一条成功的焕新路也并非易事，需解决"文化悬空"与"潮流盲从"两大问题：不可仅将历史元素简单用作陈列品，缺乏供人们深度 ...

Group 1: Overview of Cultural Consumption in Beijing - The cultural consumption market in Beijing has shown a "dual increase" in both quantity and quality in 2023, with 180 million tourists received in the first half of the year, a year-on-year increase of 7.1%, and total tourism expenditure reaching 338.17 billion yuan, up 8.8% [1] - The integration of cultural and tourism sectors, urban renewal, and the emergence of new economic drivers have contributed to a vibrant cultural consumption landscape in Beijing [1] Group 2: New Business Models and Consumer Engagement - The "performance + tourism" model has become a highlight of cultural consumption in Beijing, with 102 large-scale performances held in the first half of the year, generating ticket sales of 1.5 billion yuan, representing year-on-year growth of approximately 13% and 35% respectively [2] - The deep integration of intangible cultural heritage (ICH) with tourism has created new experiences for visitors, with 365 ICH projects along the central axis of Beijing becoming a key attraction [2] - The launch of the "music map" and over 400 outdoor music events has extended music consumption into urban spaces, enhancing cultural engagement for both residents and tourists [2] Group 3: Diverse Cultural Tourism Products - Beijing has introduced a variety of cultural tourism products, including 105 themed travel routes and 25 rural tourism routes, enhancing the "Wander Beijing" brand [3] - The Beijing International Cultural Tourism Consumption Expo achieved sales of 211 million yuan, showcasing successful integration of culture, commerce, and tourism [3] Group 4: Urban Renewal Projects - Urban renewal projects like Zhonghai Dajixiang and Longfu Temple have transformed historical areas into cultural consumption landmarks, preserving historical context while injecting modern commercial vitality [4][6] - Zhonghai Dajixiang, a 360,000 square meter complex, has become a model for urban renewal, combining cultural preservation with commercial operations [4] - Longfu Temple, which has undergone extensive renovation since 2012, focuses on cultural heritage and innovation, featuring immersive experiences and unique retail offerings [6][7] Group 5: Consumer Engagement and Foot Traffic - Zhonghai Dajixiang attracted over 500 million visitors since its opening, with daily foot traffic exceeding 60,000, indicating strong market acceptance of this urban renewal model [5] - Longfu Temple is set to open on September 17, 2023, with plans for promotional events and collaborations with major platforms to enhance its role as a new cultural consumption landmark in Beijing [7]