Core Insights - The development of commercial real estate is shifting from "functional consumption" to "scenario consumption," reflecting a change in consumer preferences towards emotional and experiential spending [1][6]. Group 1: Urban Renewal and Commercial Projects - Two major urban renewal commercial projects were launched in Beijing in the first half of the year, with a total area of 240,000 square meters [2]. - The Zhonghai Dajixiang project, featuring traditional courtyard-style architecture, has become a top commercial destination in Beijing, achieving high occupancy rates [2][3]. - The overall opening area of commercial projects in the northern Beijing region reached 430,000 square meters, contributing to new commercial vitality [2]. Group 2: Cultural and Community Integration - The urban renewal strategy emphasizes "preserving the old while renewing," focusing on protecting cultural heritage and integrating commercial activities within historical contexts [2][5]. - The "micro-renewal" concept is being applied in certain neighborhoods, preserving traditional structures while introducing modern commercial elements [4][5]. - The integration of local cultural symbols into commercial experiences aims to create sustainable community development through resident participation and cultural preservation [5]. Group 3: Consumer Trends and Market Outlook - The rise of IP and emotional consumption is becoming a driving force in the commercial sector, with collectibles and experiential products gaining popularity among consumers [6]. - The second half of the year is expected to see over 390,000 square meters of retail properties opening in secondary business districts in Beijing, indicating ongoing growth in the market [8]. - Government initiatives are promoting the development of fashion and technology sectors to stimulate consumer activity and enhance the shopping experience [8].

不久前的"五一"假期，北京海淀区中关村迎来消费热潮。历经两年改造，承载着一代人记忆的中关村食 宝街和中关村广场等，融合升级为中关村大融城——集购物、休闲与社交于一体的多元体验空间。5月1 日试营业首日，大融城西区5万平方米空间吸引4.5万客流，83家大小餐饮店铺总消费额达500万元。 "热闹劲和烟火气回来了。"28岁的张航在附近一家人工智能企业上班，听到大融城试营业，第一时间和 同事来"打卡"，"这里不仅是新潮商场，更是释放压力的港湾。" "扩内需、补短板、促发展，城市更新是重要抓手。"海淀区委书记张革介绍，今年2月初、3月底，海淀 已下达两批251个城市更新项目，总投资超千亿元，涉及改造面积约1435.8万平方米。"我们将通过城市 更新，进一步优化城市空间结构、提升城市功能、改善群众生活品质、加快新旧动能转换。"张革说。 (责编：胡永秋、杨光宇) 关注公众号：人民网财经 "这里大多是上世纪50年代的老楼，居住环境亟待改善。"中关村街道党工委委员刘繁介绍，街道专门组 建了5个工作组，逐一登门问需求，"目前已有7栋楼474户完成腾退，建设施工正式启动。" 由点及面，目光从中关村区域向整个北京延伸： 东部朝阳，靓 ...