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央视网《超级工厂》走进蜜雪冰城海南工厂,揭秘咖啡制作全过程
Hai Nan Ri Bao· 2025-08-12 01:11
海南日报定城8月11日电(海南日报全媒体记者 李豌)8月10日14时,央视网《超级工厂》节目中,央视 网主持人常婷与蜜雪冰城品牌IP"雪王""幸运老K"一起,走进位于定安县的蜜雪冰城海南工厂,带领全国观众 探访蜜雪冰城的咖啡工厂,揭秘一杯高性价比"雪王"咖啡背后的智能制造奥秘。 央视网《超级工厂》走进蜜雪冰城海南工厂,揭秘咖啡制作全过程—— "雪王"智造在定安 在定安塔岭工业园,航拍蜜雪冰城海南工厂。通讯员 程守满 摄 据了解,2022年5月,蜜雪集团旗下大咖国际食品(海南)有限公司落户定安,投资建设供应链总部基 地。项目占地约288亩,涉及咖啡、厚椰乳、燕麦乳等七大品类食品生产、仓储等业务,并计划申请"零碳工 厂"和全球"灯塔工厂"双项国际认证,达产后年营收可达30亿元以上。目前,工厂的咖啡、椰乳、茶叶等生产 线已陆续投产,仅咖啡产线年产能就达2.2万吨,推动定安成为全省领先的咖啡生产基地。 蜜雪冰城海南工厂选择定安、扎根定安,正是定安"以商招商"模式实践的生动案例。在定安塔岭工业园 中成长起来的本土企业乐椰,与蜜雪冰城保持多年业务紧密合作。2021年3月,在得知蜜雪冰城有意到海南拓 宽业务后,乐椰主动担当 ...
蜜雪想再造一个“蜜雪
Jing Ji Guan Cha Wang· 2025-08-01 11:34
2020年,当蜜雪冰城刚开出7000家门店时,蜜雪冰城股份有限公司(下称"蜜雪集团")为旗下咖啡品牌 幸运咖,立下了"五年再造一个蜜雪冰城"的目标。5年后的今天,这个被蜜雪集团视为第二增长曲线的 咖啡品牌,恰好也刚站上7000家门店的关口,准备在年内冲击万店。 然而,幸运咖面临的国内市场环境与当年的蜜雪冰城截然不同。前有瑞幸、库迪两大万店巨头加速供应 链布局,后有百胜集团支持的肯悦咖啡以"一天一店"的速度扩张,咖啡市场并不缺少新品牌。 当以三至五线市场为主的幸运咖试图向高线城市突围,蜜雪集团能否成功复制自己的神话? 冲击万店 2025年初,幸运咖立下要开1万家门店的新目标。 幸运咖早期团队也沿袭了蜜雪冰城的打法。以幸运咖新店开业为例,时至今日,总部会派驻运营人员, 在门店外喊麦、搭建红色拱门、铺设红地毯。这些都是颇具蜜雪冰城风格的做法。 一位山东的幸运咖加盟商对1年前的开业情况印象深刻。他向记者回忆,红色拱门上标注着"新店开业, 满9.9元抽奖",奖品涵盖手机、咖啡及品牌周边产品。尽管门店位于万达广场外围街道的末端位置,但 通过店员喊麦,活动确实聚集了不少人气。 截至7月底,幸运咖已有7000家门店。为加速拓 ...
7家消费公司拿到新钱,影石上市首日涨超270%,智能眼镜销量暴涨|创投大视野
3 6 Ke· 2025-06-14 12:39
Group 1: Investment Activities - Bepei Technology completed Pre-A round investment led by Shunwei Capital, raising nearly $10 million in total funding [1] - Shiok Burger announced Pre-A round financing led by AC Ventures, with existing shareholders increasing their stakes, achieving profitability after 12 months of growth [2] - Feixiong Lingxian completed nearly 100 million yuan in C round financing, providing comprehensive services in the frozen goods supply chain [3] - Wuxian Exploration secured 16 million yuan in angel round financing, focusing on innovative fruit tea products [4] - Maiba obtained 10 million yuan in angel round financing, offering a 24-hour self-service KTV model [5] - Renren Rental completed several hundred million yuan in D1 round financing, leveraging blockchain and AI technologies for a circular rental service platform [6] - Jason Entertainment received strategic investment from Hengdian Capital, focusing on IP copyright operations and content investment [7] Group 2: Corporate Developments - Ximalaya confirmed acquisition rumors by Tencent Music, maintaining brand independence and operational continuity post-acquisition [8] - Yingshi Technology debuted on the Sci-Tech Innovation Board, with a first-day stock price increase of over 270%, achieving a market cap exceeding 70 billion yuan [9] Group 3: Market Trends - Nova Coffee partnered with Lawson convenience stores to enhance market penetration, launching promotional offers and coffee products [12] - The second-hand market is shifting towards trust-based competition, with the opening of "Super Zhuangzhuang," a multi-category second-hand store [13] - The smart glasses market is experiencing significant growth, with global shipments expected to reach 12.8 million units by 2025, and China's market projected to exceed 2.75 million units [13][14] - In the restaurant sector, consumer preferences are shifting towards higher-rated establishments, with a 15.4% increase in average dining orders and a notable rise in the share of high-quality dining options [15]
7家消费公司拿到新钱,影石上市首日涨超270%,智能眼镜销量暴涨|创投大视野
36氪未来消费· 2025-06-14 12:28
Group 1: Investment Activities - Bepei Technology completed a Pre-A round investment led by Shunwei Capital, with total financing amounting to nearly 10 million USD [3] - Shiok Burger announced its Pre-A round financing led by AC Ventures, expanding to 13 stores in Singapore since its launch in December 2023, achieving profitability [4] - Feixiong Lingxian completed nearly 100 million C round financing, providing comprehensive services in the frozen goods supply chain [5] - Wuxian Exploration completed 16 million RMB angel round financing, focusing on innovative fruit tea products [6] - Maiba completed 10 million RMB angel round financing, offering a 24-hour self-service KTV model [7] - Renren Rental announced several hundred million D1 round financing, leveraging blockchain and AI technologies for a circular rental service platform [8][9] Group 2: Corporate Developments - Himalaya confirmed acquisition rumors by Tencent Music, maintaining its brand and operational independence post-acquisition [11] - Yingshi Technology debuted on the Sci-Tech Innovation Board, with a first-day increase of over 270%, and a market capitalization exceeding 70 billion RMB [12][13] - Gu Ming launched a new coffee product, "Good Light Coconut Latte," as part of its expansion into the coffee market [14] - Nova Coffee partnered with Lawson convenience stores to enhance brand penetration, offering promotional deals [15] - Zhuanzhuan opened its first multi-category second-hand circular warehouse store, emphasizing trust in the second-hand market [16][18] Group 3: Market Trends - The smart glasses market is experiencing significant growth, with global shipments expected to reach 12.8 million units by 2025, and China's market projected to exceed 2.75 million units [18] - In the restaurant sector, consumer preferences are shifting towards higher-rated establishments, with a 15.4% increase in average dining orders and a 13.7 percentage point rise in the consumption rate of high-quality restaurants [19]