Core Viewpoint - The premiere of the international version of the musical drama "Called by the Dunhuang" marks a significant step in the internationalization of China's "Ultra HD Second Scene" during the 2025 Global Digital Economy Conference, with nearly 900 attendees from 14 countries and regions witnessing the event [1][2]. Group 1: Production and Artistic Innovation - "Called by the Dunhuang" is an original work by the National Theatre of China, featuring music by Hong Kong musician Jin Peida and directed by Tian Qinxin, telling the story of two generations of "Dunhuang guardians" [2]. - The performance utilizes a multi-media integration format, combining AI, 2D animation, 3D, real-time imaging, and live performance, breaking traditional stage boundaries and achieving sold-out tickets upon release [2][5]. - The "Ultra HD Second Scene" international version provides an immersive experience with high dynamic range and wide color gamut, enhancing the global dissemination of Chinese culture through bilingual subtitles [2][5]. Group 2: Digital Transformation and Industry Impact - The "Ultra HD Second Scene" industry represents a significant innovation in China's audiovisual and cultural digitalization sectors, allowing live performances to reach a broader audience in a more immersive and efficient manner [5]. - The National Theatre of China, under the leadership of Tian Qinxin, is transitioning from traditional performance models to a comprehensive digital strategy, aiming to become a leading digital production institution [5][9]. - Future productions, such as the play "Su Di Chun Xiao," will implement real-time synchronized broadcasts across multiple cities, marking a new model in cultural digitalization [7]. Group 3: Strategic Partnerships and Future Goals - BOE Technology Group's senior vice president emphasized the commitment to deepening the application of ultra-high-definition technology in cultural digitalization, collaborating with the National Theatre of China to drive content and technological innovation [9]. - The National Theatre of China aims to enhance the global influence of Chinese culture through initiatives like the "Ultra HD Second Scene," allowing more international audiences to appreciate Chinese theatrical art [9].

Group 1 - The 2025 Nanjing Arts Festival featured five major sections, including 15 high-quality performances, 10 exhibitions, over 20 key cultural activities, and more than 300 community cultural events, generating a total box office revenue of 61.9 million yuan and attracting 100,000 participants, directly stimulating cultural tourism consumption by approximately 250 million yuan [1][8]. - The festival emphasized the integration of culture and economy, showcasing how cultural activities can enhance economic vitality and community engagement in Nanjing [1][4]. - The festival's activities included a variety of performances and exhibitions that highlighted the diversity and vibrancy of Nanjing's culture, thereby enhancing the city's reputation as a cultural hub [2][5]. Group 2 - The festival's outreach included events in urban and rural areas, schools, and public spaces, transforming over a hundred activities into "mobile aesthetic classrooms" that reshaped public perception of art as an integral part of daily life [5][7]. - The "Theater into Campus" initiative connected over 30 schools and universities, benefiting nearly 10,000 students and fostering a cultural ecosystem that nurtures future generations [7]. - The festival's closing event, "Mendong Art Activities," featured over 70 performances and activities, promoting cultural engagement across different demographics and revitalizing local economies through art [8][9]. Group 3 - The festival's impact extended to tourism, with significant attendance from out-of-town visitors, leading to increased demand for local accommodations and dining, contributing to an estimated 84.6 million yuan in related spending [9]. - The integration of cultural IPs with local commerce has activated street economies, with the festival generating over 4 million media impressions and 6 million topic discussions on new media platforms [8][9]. - The combination of performances, exhibitions, and interactive experiences has created a vibrant cultural landscape in Nanjing, linking theaters, shopping districts, and tourist attractions in a dynamic ecosystem [9].

Core Insights - The 2025 Nanjing Arts Festival has significantly boosted local consumption, with total ticket sales reaching 40.15 million yuan and attracting 62,000 attendees, generating approximately 192 million yuan in tourism-related spending [1][2][3] Group 1: Economic Impact - The festival's events have led to a direct increase in cultural tourism consumption, with an additional 16 million yuan in related spending [1] - The opening performance, a musical drama titled "Summoned: Dunhuang," sold 75% of its 20,000 tickets to out-of-town visitors, demonstrating strong external interest [3] - The festival's activities have been linked to a multiplier effect, where every 1 yuan spent on tickets generates an estimated 4.8 yuan in surrounding consumption, particularly in hospitality and dining [3] Group 2: Audience Engagement - The festival has successfully attracted a diverse audience, including local residents and tourists, with significant participation in related cultural activities [5][6] - The integration of local cultural elements, such as the "Yangtze River Folk Music Gathering," has enhanced the festival's appeal and encouraged local spending on cultural products [3][5] Group 3: Innovative Consumption Scenarios - The festival has created new consumption scenarios, such as the "Ancient Style New Rhythm" project, which attracted over 15,000 visitors to rural areas, showcasing the potential for rural cultural tourism [4][5] - Various promotional activities, including discounts and interactive experiences, have been implemented to enhance visitor engagement and drive spending [8] Group 4: Future Prospects - The festival aims to continue leveraging its success by integrating arts with night economy initiatives, planning a series of nighttime performances to attract more visitors [6][7] - Upcoming events, such as the "Door East Art Season," will feature over 60 performances and activities, further promoting cultural consumption and community engagement [7][8]

Core Viewpoint - The article emphasizes the revival of Dunhuang's rich cultural heritage through modern artistic expressions, particularly targeting younger audiences to foster a deeper connection with traditional culture [1][3]. Group 1: Cultural Revival - The production of the musical drama "Called by Dunhuang" aims to resonate with contemporary audiences by blending traditional elements with modern storytelling [1][2]. - The creative team conducted field research in Dunhuang to capture the essence of the ancient murals, focusing on the details that embody the spirit of Dunhuang [2][3]. - The performance has sparked interest among viewers, leading them to explore Dunhuang's history and the story of Chang Shuhong, indicating a successful cultural engagement [3]. Group 2: Artistic Expression - The characters in the drama represent different eras, showcasing the continuity of cultural preservation efforts from the past to the future [1][3]. - The integration of technology and traditional art forms in the performance aims to create a profound cultural resonance that transcends time [2][3]. - The article highlights the importance of sincere and creative expressions in making traditional culture accessible and relatable to the younger generation [3][5].

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Group 1 - The 2025 World IP Economic Development Conference and Global IP Licensing Expo was held in Guangzhou, attracting over 300 exhibitors and nearly 30,000 professional visitors [1] - The event focused on the theme "Cultural Diversity, Creative Boundaries - Resonating with the Global IP Economic Pulse," aiming to promote cross-industry integration of "IP + Technology + Culture + Finance + Manufacturing" [1] - The President of the Guangdong Copyright Protection Association expressed the hope to establish the Global IP Licensing Expo as a platform for copyright trade and cross-industry integration, enhancing the high-quality development of the copyright industry [1] Group 2 - The IP Industry Development Alliance was officially established during the event, releasing the "Guangzhou Initiative for IP Industry Development" [3] - The alliance aims to leverage Guangzhou's unique business environment and trade resources to create a leading national and internationally competitive IP economic industry chain [3] - The initiative focuses on standardizing the cultural IP industry, enhancing innovation capabilities, and supporting domestic IP brands in expanding internationally [3] Group 3 - The "2025 Top Ten Annual IPs" were announced at the 2025 Annual IP Honor Ceremony, covering various sectors such as literature, film, music, and cultural experiences [4] - Notable IPs included "The Most Beautiful Journey to the West," "Nezha: The Devil's Child," and the DeepSeek App, showcasing a diverse range of cultural and entertainment offerings [4]