陈浩创作的绒花作品《千里江山》。 "策马寻春，花漫仓街"市集上人头攒动。 今年春节假期，江苏多地各类特色市集如雨后春笋般涌现，以非遗展演、民俗互动、特色文创、地道美 食为依托，串联起传统与潮流，不仅成为市民游客休闲消费的新场景，更激活了江苏文旅消费的新活 力。那么，市集为什么遍地开花、热度持续攀升？如何让市集真正成为彰显江苏地域特色、推动文旅融 合的重要载体？ 超高人气：匠心好物带动消费活力 "折叠灯是春节假期销售的爆款，每天都能卖出去20多盏。"2月22日，在南京夫子庙琵琶街市集，集吉 文创的工作人员黄雨杰开心地说。记者看到，门店内各式折叠灯错落摆放。折叠时为一枚小巧轻薄的方 块，当展开点亮，便绽放出惊艳的光影效果，引得不少游客拍照打卡。 作为2024年夫子庙文旅招商引入的文创品牌，集吉文创的折叠灯已斩获多项行业大奖。"我们的折叠灯 纯手工制作，核心材质选用杜邦纸，防水又防潮，适用于办公室、茶室、床头等多种场景。"黄雨杰介 绍。为了适配不同人群，折叠灯还推出了多款兼具年味与地域特色的限定款式。其中，新春应景的"添 福纳吉"款，由团队与杨家埠木版年画省级非遗代表性传承人杨志滨联名打造而成。设计融入传统门神 元 ...

"镇有好市"以谐音双关，寓意"镇有好事""镇游好市"，将城市情感价值与市集这一具体业态紧密结 合，以口语化表达强化城市记忆点，迅速建立起"镇江=活力市集"的公众认知，使市集成为一张鲜活、 亲切、可持续发展的文旅新名片。活动以"4+11+N"作为年度运营架构，4场四季主题链接四季促消费重 点活动；11场赛会配套市集，在场馆周边、观演动线布置轻量化、主题化的市集，引入面超、非遗、咖 啡、农创产品等主题；力争全年超100场主题市集深入街区、商圈、乡村，真正让"镇有好市"扎根市民 身边、融入游客动线、服务产业所需。 多元互动：从"赶集购物"到"文旅体验" "为了给这次市集活动做好充分准备，我们前天就到了镇江，这次带来1300斤橙子做品牌宣传推 广，有脐橙、红心橙、沃柑、黄心柑这些品种，你可以尝尝！"活动主会场显眼位置即是永州道县的农 产品展示摊位，道县祥霖铺镇的种植户黄敬热情地向记者介绍。 市集闹古渡，年味满西津。2月1日，由市文广旅局、市商务局、市农业农村局、润州区政府主办， 润州区文体旅局、润州区商务局、西津渡公司承办，市总工会、江苏银行镇江分行、江苏恒顺集团、市 邮政管理局支持的2026"镇有好市·邀您过大年" ...

Core Viewpoint - The "Nanjiao Cultural and Tourism Market" and the "Welcome to Shandong. Shandong Good Products" e-commerce platform were launched to boost consumption and respond to government strategies for expanding domestic demand [1][9]. Group 1: Event Overview - The launch event took place on January 10 in Jinan, organized by Shandong Nanjiao Group and guided by the Shandong Provincial Department of Culture and Tourism [1]. - The event featured representatives from various sectors, including government departments, media, and partner organizations, who participated in the official launch ceremony [1]. Group 2: Market Features - The market showcased 16 local specialties from Shandong cities and featured three hotels under Nanjiao Group [3]. - Over 100 merchants participated in the outdoor "Nanjiao Market," offering local delicacies such as "Huangjia Roast Meat" from Jinan and "Wanggezhuang Steamed Bun" from Qingdao [3]. Group 3: Product Highlights - Domestic salmon was highlighted as increasingly popular among consumers due to its freshness and affordability, with local salmon reaching major cities within 24 to 48 hours [5]. - Nanjiao Hotel introduced innovative dishes, including a modified version of traditional snacks and new beverages, aiming to promote "Shandong flavors" [7]. Group 4: E-commerce Platform - The "Welcome to Shandong. Shandong Good Products" e-commerce platform features over 110,000 products from more than 1,300 brands across 37 production areas, including a dedicated section for Shandong's 16 cities [7]. - The platform integrates with various online and offline shopping scenarios, including partnerships with Walmart and Sam's Club, and supports real-time settlement for corporate welfare cards [7]. Group 5: Future Plans - Nanjiao Group plans to leverage the launch of both platforms to enhance market offerings and optimize e-commerce services, contributing to the high-quality development of the cultural and tourism industry in Shandong [9].

Core Insights - The "Miyemo Market" in the Yunnan Free Trade Zone has successfully attracted 13,000 visitors over the New Year holiday, establishing itself as a new cultural tourism landmark [1] - The market features 64 standard stalls and offers a variety of experiences including food, cultural products, and entertainment, positioning itself as a community vitality center and micro cultural tourism destination [1] Group 1 - The market opened on December 30 at the intersection of Konggang Avenue and Huize Street, located 3 kilometers from Kunming Changshui International Airport [1] - It operates under five main themes: food night market, local specialties, creative cultural products, green living, and stage performances, which contributed to its popularity [1] - The market aims to create an immersive experience with a combination of food, culture, entertainment, and social interaction [1] Group 2 - Future plans for the market include the introduction of national trend elements, specialty foods, and travel services to fill the high-quality cultural tourism gap in the airport area [2] - The market intends to gradually develop its own brand IP to enhance the service level of Kunming's international aviation hub [2]

Core Insights - The event "Art Starts New Year, Shopping for the Whole City" held in Weifang on December 31, 2025, aimed to invigorate the year-end consumer market through cultural and artistic engagement, resulting in a significant increase in foot traffic and sales [1][3]. Group 1: Event Overview - The event attracted a total of 61,000 visitors, with foot traffic and sales increasing by 10.7% and 30.5% year-on-year, respectively [1][3]. - The Weifang Municipal Bureau of Culture and Tourism announced three core policy areas for promoting cultural tourism consumption, supported by financial initiatives from China UnionPay and exclusive benefits from Weifang Bai Group [3]. Group 2: Consumer Engagement - The event featured a diverse cultural market with 32 participating merchants, including activities such as incense ceremony, tea art, oil painting, and traditional crafts, which became popular engagement points for attendees [3]. - A series of lottery draws and the "Annual Koi Award" giveaway, valued at 5,000 yuan, heightened the excitement and participation among the public [3]. Group 3: Future Initiatives - The Weifang Municipal Bureau of Culture and Tourism plans to continue implementing strategies to boost consumption, focusing on creating new cultural tourism scenarios, business models, and activities that resonate with citizens [4].

Core Insights - The New Min Market in Changchun has successfully attracted nearly 700,000 visitors and generated over 42.99 million yuan in sales during its first week, indicating strong consumer interest and engagement [1] - The market continues to enhance the integration of culture, commerce, and tourism, providing immersive shopping experiences while boosting foot traffic and sales in surrounding commercial areas [1][5] Group 1: Market Features - The New Min Market features 69 booths showcasing diverse offerings, including traditional snacks, local specialties, and intangible cultural heritage products, catering to consumer demand for high-quality local goods [2] - Interactive experiences and convenient services, such as postal delivery and a "stamp collection" activity, enhance visitor engagement and satisfaction [2][3] Group 2: Economic Impact - The market's popularity has positively impacted nearby commercial districts, with significant increases in both foot traffic and sales during the event, demonstrating a synergistic effect on local commerce [5] - The ongoing success of the New Min Market is seen as a key practice in activating consumer potential through cultural and commercial integration, with plans for future enhancements to further showcase Changchun's urban vitality [5][7]