Investment Rating - The report maintains a "Buy" rating for the company [9][13]. Core Views - The company reported its 2025 mid-year results, showing a revenue of 6.95 billion yuan, a net profit attributable to shareholders of 2.229 billion yuan, and a net profit excluding non-recurring items of 2.224 billion yuan, reflecting year-on-year declines of 4.84%, 9.46%, and 9.08% respectively [3]. - The company’s gross margin for the first half of 2025 was 73.41%, with a net profit margin of 32.06%, both showing slight year-on-year declines [3]. - The report suggests that the second quarter of 2025 is likely to be the worst quarter for the company, with expectations of improvement in the second half of the year as policy impacts lessen and the company benefits from a low base effect [7]. Financial Performance - For the first half of 2025, the company’s sales revenue was 6.7 billion yuan, an increase of 7.63% year-on-year, while the net cash from operating activities was 1.075 billion yuan, a decrease of 13.75% year-on-year [3]. - The second quarter of 2025 saw a significant decline in revenue and net profit, with figures of 1.852 billion yuan and 585 million yuan respectively, representing year-on-year declines of 29.69% and 37.06% [4]. - The company’s revenue from various product categories in the first half of 2025 showed mixed results, with the Special A+ category generating 4.311 billion yuan, down 7.37% year-on-year [5]. Regional Performance - In the first half of 2025, the company generated 6.254 billion yuan from domestic sales and 628 million yuan from external sales, with domestic sales declining by 6.07% year-on-year while external sales increased by 4.78% [5]. - The report highlights that the company’s strategy focuses on core markets surrounding Jiangsu, with particular emphasis on enhancing product competitiveness in regions like Zhejiang, where there are no strong local brands [6]. Earnings Forecast - The company is projected to achieve revenues of 10.688 billion yuan, 11.276 billion yuan, and 12.543 billion yuan for the years 2025, 2026, and 2027 respectively, with expected year-on-year growth rates of -7.42%, 5.50%, and 11.23% [7]. - The forecasted net profit attributable to shareholders for the same period is 3.010 billion yuan, 3.209 billion yuan, and 3.676 billion yuan, with corresponding growth rates of -11.79%, 6.63%, and 14.55% [9].

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Investment Rating - The report assigns a rating of "Buy" with a target price of 53.64, indicating an expected increase in stock price relative to the market index [1][7][19]. Core Insights - The company achieved a total revenue of 11.546 billion in 2024, representing a year-on-year growth of 14.31%, and a net profit of 3.412 billion, up 8.80% [4][10]. - For Q1 2025, the company reported a total revenue of 5.099 billion, a 9.17% increase year-on-year, and a net profit of 1.644 billion, growing by 7.27% [4][10]. - The company is experiencing steady growth across multiple product lines, with significant contributions from premium products [5]. Summary by Sections Financial Performance - In 2024, the company generated revenues of 11.546 billion and a net profit of 3.412 billion, with respective growth rates of 14.31% and 8.80% [4][10]. - For Q1 2025, revenues reached 5.099 billion, reflecting a 9.17% year-on-year growth, while net profit was 1.644 billion, up 7.27% [4][10]. Product and Market Analysis - The revenue breakdown for 2024 shows that premium products (特 A+/特 A/A) contributed significantly, with revenues of 7.491 billion, 3.347 billion, and 419 million, growing by 15.17%, 16.61%, and 1.95% respectively [5]. - The company is expanding its market presence, with a notable increase in the number of distributors both domestically and internationally [5]. Profitability Metrics - The gross margin for 2024 was 74.75%, slightly declining to 73.63% in Q1 2025, attributed to a higher proportion of mid-tier products and increased discounts [6]. - The net profit margin for 2024 was 29.55%, which decreased to 32.24% in Q1 2025, indicating a slight decline in profitability [6]. Future Projections - Revenue growth is projected at 10% for 2025, 11% for 2026, and 11% for 2027, with net profit growth expected at 9%, 10%, and 12% respectively [7][8]. - The earnings per share (EPS) are forecasted to be 2.98, 3.28, and 3.66 for 2025, 2026, and 2027, respectively [7][10].