Investment Highlights - Company reported 2025 mid-year results with revenue of 3.16 billion and net profit of 1.13 billion, reflecting year-on-year declines of 16.89% and 18.19% respectively [1] - Gross margin for H1 2025 was 73.62%, slightly up by 0.18 percentage points year-on-year, while net profit margin was 35.76%, down by 0.57 percentage points [1] - Sales revenue for H1 2025 was 3.49 billion, a decrease of 10.00% year-on-year, with cash flow from operations dropping by 45.71% to 317 million [1][2] Market Conditions - Short-term market faces pressures from channel inventory digestion and weak demand, leading to sales challenges in H1 2025 [2] - The decline in ordinary liquor sales was more significant than that of mid-to-high-end liquor, resulting in a slight improvement in product mix [2] - Company’s core product series showed manageable declines, with a focus on optimizing marketing activities and enhancing channel control [3] Future Outlook - The worst performance period is expected to be Q2 2025, with gradual improvement anticipated in the second half of the year as policy impacts lessen [4] - Revenue projections for 2025-2027 are 6.73 billion, 7.02 billion, and 7.68 billion respectively, with year-on-year growth rates of -8.41%, 4.36%, and 9.42% [4] - Net profit forecasts for the same period are 2.32 billion, 2.46 billion, and 2.79 billion, with corresponding EPS of 2.90, 3.08, and 3.49 [4]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase in stock price of over 20% compared to the benchmark index within the next six months [7][14]. Core Views - The company reported a decline in revenue and net profit for the first half of 2025, with revenues of 3.16 billion yuan, a decrease of 16.89% year-on-year, and a net profit of 1.13 billion yuan, down 18.19% year-on-year [3][4]. - The gross margin slightly improved to 73.62%, while the net profit margin was 35.76%, reflecting a minor year-on-year increase in gross margin but a slight decrease in net profit margin [3][4]. - The company is focusing on optimizing its product strategy, particularly emphasizing its core products and improving its market presence, with expectations of gradual sales recovery in the latter half of the year [5][6]. Summary by Sections Company Overview - The latest closing price is 45.01 yuan, with a total market capitalization of 36 billion yuan and a total share capital of 800 million shares [2]. Financial Performance - For the first half of 2025, the company achieved a revenue of 3.16 billion yuan, a net profit of 1.13 billion yuan, and a non-recurring net profit of 1.09 billion yuan, all showing significant declines compared to the previous year [3][4]. - The sales collection for the first half of 2025 was 3.49 billion yuan, down 10% year-on-year, with a net cash flow from operations of 317 million yuan, a decrease of 45.71% [3][4]. Market Conditions - The company faced challenges in sales due to inventory digestion and weak demand, particularly in the first half of 2025, but there are signs of improvement in sales performance as of July and August [4][6]. - The company is adjusting its marketing strategies and focusing on key channels to enhance sales performance, especially in preparation for the upcoming peak season [5][6]. Earnings Forecast - The company is expected to see a gradual improvement in performance in the second half of 2025, with projections for revenue growth in subsequent years, despite the challenges faced in the first half [6][8].

Investment Rating - The report maintains a "Buy" rating for the company [9][13]. Core Views - The company reported its 2025 mid-year results, showing a revenue of 6.95 billion yuan, a net profit attributable to shareholders of 2.229 billion yuan, and a net profit excluding non-recurring items of 2.224 billion yuan, reflecting year-on-year declines of 4.84%, 9.46%, and 9.08% respectively [3]. - The company’s gross margin for the first half of 2025 was 73.41%, with a net profit margin of 32.06%, both showing slight year-on-year declines [3]. - The report suggests that the second quarter of 2025 is likely to be the worst quarter for the company, with expectations of improvement in the second half of the year as policy impacts lessen and the company benefits from a low base effect [7]. Financial Performance - For the first half of 2025, the company’s sales revenue was 6.7 billion yuan, an increase of 7.63% year-on-year, while the net cash from operating activities was 1.075 billion yuan, a decrease of 13.75% year-on-year [3]. - The second quarter of 2025 saw a significant decline in revenue and net profit, with figures of 1.852 billion yuan and 585 million yuan respectively, representing year-on-year declines of 29.69% and 37.06% [4]. - The company’s revenue from various product categories in the first half of 2025 showed mixed results, with the Special A+ category generating 4.311 billion yuan, down 7.37% year-on-year [5]. Regional Performance - In the first half of 2025, the company generated 6.254 billion yuan from domestic sales and 628 million yuan from external sales, with domestic sales declining by 6.07% year-on-year while external sales increased by 4.78% [5]. - The report highlights that the company’s strategy focuses on core markets surrounding Jiangsu, with particular emphasis on enhancing product competitiveness in regions like Zhejiang, where there are no strong local brands [6]. Earnings Forecast - The company is projected to achieve revenues of 10.688 billion yuan, 11.276 billion yuan, and 12.543 billion yuan for the years 2025, 2026, and 2027 respectively, with expected year-on-year growth rates of -7.42%, 5.50%, and 11.23% [7]. - The forecasted net profit attributable to shareholders for the same period is 3.010 billion yuan, 3.209 billion yuan, and 3.676 billion yuan, with corresponding growth rates of -11.79%, 6.63%, and 14.55% [9].

Core Viewpoint - The company has launched a new strategic product "Dazhen·Zhenjiu" priced at 888 RMB, targeting the market for high-quality liquor priced around 2000 RMB, responding to rational consumption trends [1] Group 1: Product Launch and Market Strategy - The new product features a five-year base liquor and is complemented by over 20 years of aged liquor for flavoring, emphasizing its rarity and quality [1] - The product's packaging design is minimalist, enhancing its high-end recognition, and aims to penetrate market demand through its quality-price ratio [1] - The company aims to build a strong trust chain among manufacturers, merchants, and consumers, focusing on creating a market-impacting phenomenon with this product [1] Group 2: Innovative Business Model - The "Wanshang Alliance" model ensures transparent pricing at the terminal level, with strict channel control by the manufacturer to secure high channel profits [2] - The company employs a four-tier supervision mechanism involving sales personnel, alliance merchants, auditors, and headquarters, which has already led to the expulsion of over 20 non-compliant merchants [2] - The company anticipates reaching 5,000 to 8,000 signed merchants by 2026, with current signed merchants at 2,116, and sees potential for further client conversion from competitors [2] Group 3: Marketing and Sales Outlook - The company plans to adjust its marketing strategy in 2025, focusing on inventory clearance, with stable channel order in key provinces like Guizhou, Henan, Hunan, and Guangdong [3] - The company expects sales volume recovery in the future as the market stabilizes, particularly for its existing products [3] - The company has revised its non-IFRS net profit forecasts for 2025-2027 to 1.27 billion, 1.61 billion, and 1.97 billion RMB, respectively, reflecting growth potential driven by the new product [3]

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a positive outlook based on its brand strength and channel resilience [5]. Core Views - The company reported a revenue of 91.094 billion yuan and a net profit attributable to shareholders of 45.403 billion yuan for the first half of 2025, reflecting a year-on-year growth of 9.16% and 8.89% respectively [1]. - The growth in revenue and profit is attributed to the recovery of state-owned enterprises' shipments and the rapid increase in the sales of "kilogram Maotai" products [2]. - The gross margin for Maotai liquor was 93.8% in the first half of 2025, slightly down by 0.28 percentage points year-on-year, primarily due to a shift in product mix [2]. - The sales of series liquor experienced a decline in the second quarter, impacted by policy factors and high base effects from the previous year [2]. - Direct sales channels showed significant growth, with a revenue increase of 16.52% year-on-year in the second quarter, driven by the promotion of kilogram Maotai [3]. - The overall gross margin decreased to 90.63% in the second quarter, with increased marketing expenses affecting profitability [4]. Financial Summary - The company is projected to achieve net profits of 94.761 billion yuan, 103.010 billion yuan, and 111.638 billion yuan for the years 2025, 2026, and 2027 respectively, with growth rates of 9.9%, 8.7%, and 8.4% [6]. - The price-to-earnings (PE) ratios for the years 2025, 2026, and 2027 are estimated to be 19, 17, and 16 respectively [6]. - The total revenue is expected to reach 190.881 billion yuan in 2025, with a growth rate of 9.6% [10].

食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 证券研究报告-年报点评 谨慎增持(首次) 市场数据(2025-05-08) | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | B 股/H 股(万股) 0.00/0.00 资料来源：中原证券研究所，聚源 相关报告 投资要点： 本报告版权属于中原证券股份有限公司 ...

相关报告 食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | 证券研究报告-年报点评 谨慎增持(首次) B 股/H 股(万股) 0.00/0.00 市场数据(2025-05-08) 资料来源：中原证券研究所，聚源 投资要点： 本报告版权属于中原证券股份有限公司 ...

Performance Summary - In 2024, the company's operating revenue and net profit attributable to shareholders were 36.011 billion and 12.243 billion yuan, respectively, representing year-on-year growth of 12.79% and 17.29% [1] - In Q1 2025, the company's operating revenue and net profit attributable to shareholders were 16.523 billion and 6.648 billion yuan, respectively, with year-on-year growth of 7.72% and 6.15% [2] Revenue Breakdown - In 2024, the company's liquor revenue reached 35.875 billion yuan, up 13% year-on-year, with a gross margin increase of 0.93 percentage points to 76.30% [1] - The proportion of mid-to-high-end liquor revenue increased by 0.86 percentage points to 73.96%, with revenues of 26.532 billion and 9.342 billion yuan for mid-to-high-end and other liquors, respectively [1] - In Q1 2025, liquor revenue was 16.480 billion yuan, with revenue from Fenjiu and other liquors at 16.212 billion and 0.268 billion yuan, respectively [2] Market Dynamics - In 2024, revenue from provincial and out-of-province markets was 13.500 billion and 22.374 billion yuan, respectively, with year-on-year growth of 11.72% and 13.81% [1] - The number of distributors increased by 613 to 4,553, while the average scale per distributor decreased by 2.88% to 7.3657 million yuan [1] - In Q1 2025, provincial and out-of-province revenues were 6.083 billion and 10.396 billion yuan, with year-on-year growth of 8.7% and 7.18% [2] Profitability Analysis - In 2024, the gross margin and net profit margin were 76.20% and 34.00%, respectively, with increases of 0.9 and 1.3 percentage points [1] - In Q1 2025, the gross margin and net profit margin were 78.80% and 40.23%, with changes of +1.34 and -0.60 percentage points [2] - Operating cash flow increased by 68.47% year-on-year to 12.172 billion yuan in 2024, while in Q1 2025, it decreased by 0.21% to 7.027 billion yuan [1][2] Earnings Forecast - The company expects revenue growth of 8%, 9%, and 9% for 2025-2027, reaching 39 billion, 42.5 billion, and 46.3 billion yuan, respectively [3] - Net profit attributable to shareholders is projected to grow by 6%, 9%, and 10% for the same period, reaching 13 billion, 14.1 billion, and 15.5 billion yuan, respectively [3] - The revised earnings forecast reflects a weaker consumption environment for liquor [3]

Core Insights - The company reported a revenue of 7.34 billion yuan for 2024, representing a year-on-year increase of 8.5%, and a net profit attributable to shareholders of 2.59 billion yuan, up 13.5% year-on-year [1] - For Q1 2025, the company achieved a revenue of 2.05 billion yuan, down 12.3% year-on-year, and a net profit of 830 million yuan, down 9.5% year-on-year [1] Financial Performance - In Q4 2024, the company recorded a revenue of 1.83 billion yuan, a decrease of 5.0%, and a net profit of 580 million yuan, down 4.9% [1] - The company plans to distribute a cash dividend of 1.5 yuan per share, totaling 1.2 billion yuan, which accounts for 46.35% of the net profit attributable to shareholders [1] - The dividend yield is estimated at 3.1% based on the market capitalization as of April 28, 2025 [1] Product and Market Analysis - In 2024, the revenue from mid-to-high-end liquor was 5.71 billion yuan, an increase of 13.8% year-on-year, while ordinary liquor revenue was 1.29 billion yuan, down 6.5% [2] - For Q1 2025, mid-to-high-end liquor revenue decreased by 8.6%, and ordinary liquor revenue fell by 32.1%, attributed to the early Spring Festival, weak consumption, and proactive destocking [2] - The company's revenue from the domestic market was 5.09 billion yuan, up 12.8% year-on-year, while revenue from outside the province was 1.91 billion yuan, up 1.3% [2] Profitability and Cost Structure - The gross profit margin for 2024 was 73.9%, an increase of 2.6 percentage points year-on-year, benefiting from improved product mix [3] - For Q1 2025, the gross profit margin was 76.5%, up 1.4 percentage points year-on-year, with sales expense ratio and management expense ratio increasing slightly [3] - The net profit margin for 2024 was 35.3%, up 1.2 percentage points year-on-year, and for Q1 2025, it was 40.6%, also up 1.2 percentage points year-on-year [3] Earnings Forecast and Investment Recommendation - Based on the Q1 2025 report, revenue forecasts for 2025-2026 have been lowered, while gross margin and expense ratios have been adjusted upwards [4] - The projected earnings per share for 2025, 2026, and 2027 are 3.37 yuan, 3.91 yuan, and 4.46 yuan, respectively [4] - The company is considered to have a reasonable valuation level of 17 times the price-to-earnings ratio for 2025, with a target price of 57.29 yuan, maintaining a buy rating [4]

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Insights - The company achieved total revenue of 23.578 billion yuan in 2024, representing a year-on-year growth of 16.41%, and a net profit attributable to shareholders of 5.517 billion yuan, up 20.22% year-on-year [1]. - The company plans to distribute a cash dividend of 50 yuan per 10 shares, with a total cash dividend of 3.172 billion yuan for 2024, corresponding to a dividend payout ratio of 57.49% [1]. - The company's white liquor business revenue reached 22.865 billion yuan in 2024, with a year-on-year growth of 16.43%, driven by an increase in both sales volume and average price [2]. - The gross profit margin for 2024 was 79.90%, with a slight increase compared to the previous year, indicating effective cost management [3]. - The company forecasts steady revenue growth for 2025, with net profit estimates adjusted to 6.144 billion yuan, reflecting a 11.36% growth rate [4]. Summary by Sections Financial Performance - In Q4 2024, total revenue was 4.509 billion yuan, a year-on-year increase of 4.85%, while net profit was 771 million yuan, remaining stable compared to the previous year [1]. - For Q1 2025, total revenue reached 9.146 billion yuan, growing by 10.38% year-on-year, and net profit was 2.330 billion yuan, up 12.78% [1]. Business Segments - The company's flagship product series, "Nianfen Yuanjiang," saw revenue growth of 17.31% in 2024, with notable increases in both sales volume and average price [2]. - The company reported a total of 5,089 distributors by the end of 2024, with a net increase of 448 distributors year-on-year, indicating a solid market presence [2]. Profitability and Cost Management - The gross profit margin for the "Nianfen Yuanjiang" series was 86.12% in 2024, reflecting strong pricing power and cost control [3]. - The report highlights a decrease in sales expense ratio to 26.22% in 2024, contributing to improved profitability [3]. Future Outlook - The company has adjusted its net profit forecasts for 2025 and 2026 to 6.144 billion yuan and 6.864 billion yuan, respectively, while introducing a new forecast for 2027 at 7.586 billion yuan [4]. - The current price-to-earnings ratio is projected to be 14 for 2025, indicating a favorable valuation compared to historical performance [4].