Core Viewpoint - The company has launched a new strategic product "Dazhen·Zhenjiu" priced at 888 RMB, targeting the market for high-quality liquor priced around 2000 RMB, responding to rational consumption trends [1] Group 1: Product Launch and Market Strategy - The new product features a five-year base liquor and is complemented by over 20 years of aged liquor for flavoring, emphasizing its rarity and quality [1] - The product's packaging design is minimalist, enhancing its high-end recognition, and aims to penetrate market demand through its quality-price ratio [1] - The company aims to build a strong trust chain among manufacturers, merchants, and consumers, focusing on creating a market-impacting phenomenon with this product [1] Group 2: Innovative Business Model - The "Wanshang Alliance" model ensures transparent pricing at the terminal level, with strict channel control by the manufacturer to secure high channel profits [2] - The company employs a four-tier supervision mechanism involving sales personnel, alliance merchants, auditors, and headquarters, which has already led to the expulsion of over 20 non-compliant merchants [2] - The company anticipates reaching 5,000 to 8,000 signed merchants by 2026, with current signed merchants at 2,116, and sees potential for further client conversion from competitors [2] Group 3: Marketing and Sales Outlook - The company plans to adjust its marketing strategy in 2025, focusing on inventory clearance, with stable channel order in key provinces like Guizhou, Henan, Hunan, and Guangdong [3] - The company expects sales volume recovery in the future as the market stabilizes, particularly for its existing products [3] - The company has revised its non-IFRS net profit forecasts for 2025-2027 to 1.27 billion, 1.61 billion, and 1.97 billion RMB, respectively, reflecting growth potential driven by the new product [3]

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a positive outlook based on its brand strength and channel resilience [5]. Core Views - The company reported a revenue of 91.094 billion yuan and a net profit attributable to shareholders of 45.403 billion yuan for the first half of 2025, reflecting a year-on-year growth of 9.16% and 8.89% respectively [1]. - The growth in revenue and profit is attributed to the recovery of state-owned enterprises' shipments and the rapid increase in the sales of "kilogram Maotai" products [2]. - The gross margin for Maotai liquor was 93.8% in the first half of 2025, slightly down by 0.28 percentage points year-on-year, primarily due to a shift in product mix [2]. - The sales of series liquor experienced a decline in the second quarter, impacted by policy factors and high base effects from the previous year [2]. - Direct sales channels showed significant growth, with a revenue increase of 16.52% year-on-year in the second quarter, driven by the promotion of kilogram Maotai [3]. - The overall gross margin decreased to 90.63% in the second quarter, with increased marketing expenses affecting profitability [4]. Financial Summary - The company is projected to achieve net profits of 94.761 billion yuan, 103.010 billion yuan, and 111.638 billion yuan for the years 2025, 2026, and 2027 respectively, with growth rates of 9.9%, 8.7%, and 8.4% [6]. - The price-to-earnings (PE) ratios for the years 2025, 2026, and 2027 are estimated to be 19, 17, and 16 respectively [6]. - The total revenue is expected to reach 190.881 billion yuan in 2025, with a growth rate of 9.6% [10].

食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 证券研究报告-年报点评 谨慎增持(首次) 市场数据(2025-05-08) | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | B 股/H 股(万股) 0.00/0.00 资料来源：中原证券研究所，聚源 相关报告 投资要点： 本报告版权属于中原证券股份有限公司 ...

相关报告 食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | 证券研究报告-年报点评 谨慎增持(首次) B 股/H 股(万股) 0.00/0.00 市场数据(2025-05-08) 资料来源：中原证券研究所，聚源 投资要点： 本报告版权属于中原证券股份有限公司 ...

Performance Summary - In 2024, the company's operating revenue and net profit attributable to shareholders were 36.011 billion and 12.243 billion yuan, respectively, representing year-on-year growth of 12.79% and 17.29% [1] - In Q1 2025, the company's operating revenue and net profit attributable to shareholders were 16.523 billion and 6.648 billion yuan, respectively, with year-on-year growth of 7.72% and 6.15% [2] Revenue Breakdown - In 2024, the company's liquor revenue reached 35.875 billion yuan, up 13% year-on-year, with a gross margin increase of 0.93 percentage points to 76.30% [1] - The proportion of mid-to-high-end liquor revenue increased by 0.86 percentage points to 73.96%, with revenues of 26.532 billion and 9.342 billion yuan for mid-to-high-end and other liquors, respectively [1] - In Q1 2025, liquor revenue was 16.480 billion yuan, with revenue from Fenjiu and other liquors at 16.212 billion and 0.268 billion yuan, respectively [2] Market Dynamics - In 2024, revenue from provincial and out-of-province markets was 13.500 billion and 22.374 billion yuan, respectively, with year-on-year growth of 11.72% and 13.81% [1] - The number of distributors increased by 613 to 4,553, while the average scale per distributor decreased by 2.88% to 7.3657 million yuan [1] - In Q1 2025, provincial and out-of-province revenues were 6.083 billion and 10.396 billion yuan, with year-on-year growth of 8.7% and 7.18% [2] Profitability Analysis - In 2024, the gross margin and net profit margin were 76.20% and 34.00%, respectively, with increases of 0.9 and 1.3 percentage points [1] - In Q1 2025, the gross margin and net profit margin were 78.80% and 40.23%, with changes of +1.34 and -0.60 percentage points [2] - Operating cash flow increased by 68.47% year-on-year to 12.172 billion yuan in 2024, while in Q1 2025, it decreased by 0.21% to 7.027 billion yuan [1][2] Earnings Forecast - The company expects revenue growth of 8%, 9%, and 9% for 2025-2027, reaching 39 billion, 42.5 billion, and 46.3 billion yuan, respectively [3] - Net profit attributable to shareholders is projected to grow by 6%, 9%, and 10% for the same period, reaching 13 billion, 14.1 billion, and 15.5 billion yuan, respectively [3] - The revised earnings forecast reflects a weaker consumption environment for liquor [3]

Core Insights - The company reported a revenue of 7.34 billion yuan for 2024, representing a year-on-year increase of 8.5%, and a net profit attributable to shareholders of 2.59 billion yuan, up 13.5% year-on-year [1] - For Q1 2025, the company achieved a revenue of 2.05 billion yuan, down 12.3% year-on-year, and a net profit of 830 million yuan, down 9.5% year-on-year [1] Financial Performance - In Q4 2024, the company recorded a revenue of 1.83 billion yuan, a decrease of 5.0%, and a net profit of 580 million yuan, down 4.9% [1] - The company plans to distribute a cash dividend of 1.5 yuan per share, totaling 1.2 billion yuan, which accounts for 46.35% of the net profit attributable to shareholders [1] - The dividend yield is estimated at 3.1% based on the market capitalization as of April 28, 2025 [1] Product and Market Analysis - In 2024, the revenue from mid-to-high-end liquor was 5.71 billion yuan, an increase of 13.8% year-on-year, while ordinary liquor revenue was 1.29 billion yuan, down 6.5% [2] - For Q1 2025, mid-to-high-end liquor revenue decreased by 8.6%, and ordinary liquor revenue fell by 32.1%, attributed to the early Spring Festival, weak consumption, and proactive destocking [2] - The company's revenue from the domestic market was 5.09 billion yuan, up 12.8% year-on-year, while revenue from outside the province was 1.91 billion yuan, up 1.3% [2] Profitability and Cost Structure - The gross profit margin for 2024 was 73.9%, an increase of 2.6 percentage points year-on-year, benefiting from improved product mix [3] - For Q1 2025, the gross profit margin was 76.5%, up 1.4 percentage points year-on-year, with sales expense ratio and management expense ratio increasing slightly [3] - The net profit margin for 2024 was 35.3%, up 1.2 percentage points year-on-year, and for Q1 2025, it was 40.6%, also up 1.2 percentage points year-on-year [3] Earnings Forecast and Investment Recommendation - Based on the Q1 2025 report, revenue forecasts for 2025-2026 have been lowered, while gross margin and expense ratios have been adjusted upwards [4] - The projected earnings per share for 2025, 2026, and 2027 are 3.37 yuan, 3.91 yuan, and 4.46 yuan, respectively [4] - The company is considered to have a reasonable valuation level of 17 times the price-to-earnings ratio for 2025, with a target price of 57.29 yuan, maintaining a buy rating [4]

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Insights - The company achieved total revenue of 23.578 billion yuan in 2024, representing a year-on-year growth of 16.41%, and a net profit attributable to shareholders of 5.517 billion yuan, up 20.22% year-on-year [1]. - The company plans to distribute a cash dividend of 50 yuan per 10 shares, with a total cash dividend of 3.172 billion yuan for 2024, corresponding to a dividend payout ratio of 57.49% [1]. - The company's white liquor business revenue reached 22.865 billion yuan in 2024, with a year-on-year growth of 16.43%, driven by an increase in both sales volume and average price [2]. - The gross profit margin for 2024 was 79.90%, with a slight increase compared to the previous year, indicating effective cost management [3]. - The company forecasts steady revenue growth for 2025, with net profit estimates adjusted to 6.144 billion yuan, reflecting a 11.36% growth rate [4]. Summary by Sections Financial Performance - In Q4 2024, total revenue was 4.509 billion yuan, a year-on-year increase of 4.85%, while net profit was 771 million yuan, remaining stable compared to the previous year [1]. - For Q1 2025, total revenue reached 9.146 billion yuan, growing by 10.38% year-on-year, and net profit was 2.330 billion yuan, up 12.78% [1]. Business Segments - The company's flagship product series, "Nianfen Yuanjiang," saw revenue growth of 17.31% in 2024, with notable increases in both sales volume and average price [2]. - The company reported a total of 5,089 distributors by the end of 2024, with a net increase of 448 distributors year-on-year, indicating a solid market presence [2]. Profitability and Cost Management - The gross profit margin for the "Nianfen Yuanjiang" series was 86.12% in 2024, reflecting strong pricing power and cost control [3]. - The report highlights a decrease in sales expense ratio to 26.22% in 2024, contributing to improved profitability [3]. Future Outlook - The company has adjusted its net profit forecasts for 2025 and 2026 to 6.144 billion yuan and 6.864 billion yuan, respectively, while introducing a new forecast for 2027 at 7.586 billion yuan [4]. - The current price-to-earnings ratio is projected to be 14 for 2025, indicating a favorable valuation compared to historical performance [4].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown a revenue growth of 8.5% for the full year 2024, with a net profit increase of 13.4%. However, the growth rates for Q4 2024 and Q1 2025 were below market expectations due to significant declines in sales of lower-tier products [7] - The company’s high-end product line, particularly the "洞藏" series, continues to grow rapidly, while the mid-to-low-end products are showing signs of fatigue [7] - The company is actively managing its cash flow and inventory to ensure healthy channel profits and turnover [7] Financial Summary - Total revenue for 2023 was 6,771 million, projected to be 7,344 million in 2024, and 7,378 million in 2025, with a growth rate of 22.99%, 8.46%, and 0.46% respectively [1] - Net profit attributable to shareholders for 2023 was 2,282 million, expected to rise to 2,589 million in 2024 and 2,617 million in 2025, reflecting growth rates of 33.85%, 13.45%, and 1.06% respectively [1] - The latest diluted EPS is projected to be 3.24 in 2024 and 3.27 in 2025, with a P/E ratio of 15.07 and 14.92 respectively [1] - The company’s cash flow from operating activities is expected to increase significantly from 1,907 million in 2024 to 3,926 million in 2025 [12]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown a revenue growth of 8.5% in 2024, with a total revenue of 73.4 billion RMB and a net profit of 25.9 billion RMB, reflecting a 13.4% increase [7] - The company is experiencing a slowdown in mid-to-low-end liquor sales, while the "Dingcang" series continues to show strong growth potential [7] - The report highlights a proactive approach to managing cash flow and inventory, ensuring healthy channel profits and turnover [7] Financial Summary - Total revenue projections for the company are as follows: 2023A: 6,771 million RMB, 2024A: 7,344 million RMB, 2025E: 7,378 million RMB, 2026E: 7,862 million RMB, 2027E: 8,685 million RMB [1] - Net profit forecasts are: 2023A: 2,282 million RMB, 2024A: 2,589 million RMB, 2025E: 2,617 million RMB, 2026E: 2,842 million RMB, 2027E: 3,205 million RMB [1] - The earnings per share (EPS) estimates are: 2023A: 2.85 RMB, 2024A: 3.24 RMB, 2025E: 3.27 RMB, 2026E: 3.55 RMB, 2027E: 4.01 RMB [1] - The price-to-earnings (P/E) ratios for the years 2025-2027 are projected to be 14.9, 13.7, and 12.2 respectively [7]

Investment Rating - The report maintains a "Recommendation" rating for the company [1][11] Core Views - The company experienced a significant decline in revenue and net profit in Q1 2025, with revenue at 1.58 billion yuan, down 25.1% year-on-year, and net profit at 350 million yuan, down 37.1% year-on-year [4] - Despite short-term pressures, the company is expected to focus on its core products and improve in the long term, with adjusted net profit forecasts for 2025-2027 at 600 million, 680 million, and 760 million yuan respectively [8] Financial Performance Summary - **Revenue Forecasts**: - 2023A: 7,081 million yuan - 2024A: 5,357 million yuan (down 24.3% YoY) - 2025E: 5,802 million yuan (up 8.3% YoY) - 2026E: 6,428 million yuan (up 10.8% YoY) - 2027E: 7,090 million yuan (up 10.3% YoY) [7] - **Net Profit Forecasts**: - 2023A: 1,771 million yuan - 2024A: 346 million yuan (down 80.5% YoY) - 2025E: 600 million yuan (up 73.6% YoY) - 2026E: 678 million yuan (up 13.0% YoY) - 2027E: 757 million yuan (up 11.6% YoY) [7] - **Profitability Ratios**: - Gross Margin: 74.5% in 2023A, expected to decline to 63.2% in 2025E - Net Margin: 25.0% in 2023A, expected to rise to 10.3% in 2025E [7][8] - **Valuation Ratios**: - P/E Ratio: 10.7 in 2023A, expected to rise to 31.6 in 2025E - P/B Ratio: 2.6 in 2023A, expected to remain around 2.6 in 2025E [7][8] Market and Operational Insights - The company’s high-end liquor revenue in Q1 2025 was 1.23 billion yuan, down 28% YoY, while low-end liquor revenue was 210 million yuan, down 13% YoY [8] - E-commerce channels showed growth, with revenue of 200 million yuan in Q1 2025, up 37% YoY [8] - The company’s total market capitalization is 19 billion yuan, with a total share capital of 333 million shares [8]