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“机械巨兽”“AI学者”……AI赋能激发文旅新活力 数字化转型与降本增效动力十足
Yang Shi Wang· 2025-09-24 09:42
Core Viewpoint - The development of artificial intelligence (AI) technology is increasingly integrating into various industries, particularly in the cultural and tourism sectors, with a focus on biomimetic animals and AI-driven experiences [1][9]. Group 1: Biomimetic Animals in Theme Parks - The "mechanical whale shark" is the largest biomimetic fish in the world, measuring approximately 5 meters in length and weighing 350 kilograms, utilizing AI algorithms to simulate the swimming posture of a whale shark [3]. - The procurement cost of the biomimetic whale shark is around 10 million yuan, with the theme park also introducing biomimetic dolphins and developing a biomimetic devil fish in collaboration with research institutions [6]. - The "mechanical polar bear" stands 7.6 meters tall and weighs over 30 tons, featuring 700,000 components and capable of simulating facial expressions and movements, enhancing visitor engagement [7]. Group 2: Cost Efficiency and Visitor Engagement - The operational costs of mechanical animals are significantly lower than those of live animals, reducing expenses related to labor, feeding, and energy, while providing visitors with experiences of rarely seen species [9]. - The focus on intelligent biomimetic animals aims to enhance animal protection, intellectual property development, operational costs, and educational outreach [9]. Group 3: AI Empowerment in Cultural and Tourism Industries - AI is reshaping the cultural and tourism industries by enhancing itinerary planning, service convenience, and cultural relic protection [10]. - The Shanghai Dunhuang Contemporary Art Museum offers AI-powered guides that provide tailored explanations based on user interactions, increasing average visit times from 40 minutes to 90 minutes [14]. - An online travel platform is developing AI search functions to create customized travel plans by integrating data from major social media, addressing information overload and comparison challenges [16][17].
智能科技提升红色旅游吸引力
Jing Ji Ri Bao· 2025-04-23 22:16
Core Viewpoint - The red tourism industry in China is rapidly developing, significantly aided by the application of smart technology, which enhances visitor experience and optimizes management practices [1][2]. Group 1: Impact of Smart Technology - Smart technology influences red tourism through various means, including VR technology recreating revolutionary scenes, AI-guided storytelling, blockchain for digital collectibles, and the metaverse for immersive experiences [1]. - The "Red Ribbon" digital experience center in Guizhou has welcomed over 1.2 million visitors since its opening in October 2023, showcasing the effectiveness of smart technology in revitalizing red culture [1]. - The "Zhao Shangzhi Memorial Hall" in Liaoning has integrated AR guiding systems and animated historical scene restoration, creating popular educational products that enhance local economic development [1]. Group 2: Policy Support - The Ministry of Culture and Tourism and the Ministry of Education issued a plan in August 2023 to leverage big data, AR, VR, and AI in optimizing red tourism product supply, providing a policy framework for smart technology in the industry [2]. - In November 2024, the Ministry of Culture and Tourism and the National Cultural Heritage Administration will announce exemplary cases of new technology applications in red tourism, reflecting beneficial explorations in the sector [2]. Group 3: Current Challenges - The innovation level of smart technology applications in red tourism is currently insufficient, with many VR and AR projects suffering from content homogenization [2]. - There is a disconnect between smart tourism products and the core of red culture, leading to a phenomenon of "technological idling" [2]. - Some regions focus heavily on hardware investment while neglecting content operation and long-term value, hindering the sustainable effectiveness of smart technology applications [2]. Group 4: Development Strategies - There is a need to deepen the development and utilization of red cultural resources by systematically identifying regional characteristics and focusing on significant historical events and figures [3]. - Establishing a technology empowerment path that leverages smart technology's advantages in immersive scene construction, interactive knowledge dissemination, and precise service provision is essential [3]. - An operational management model should be innovated, emphasizing continuous content updates and technology upgrades, supported by a feedback system to enhance visitor experience [4].