行 业 及 产 业 行 业 研 究 / 行 业 深 相关研究 证 券 研 究 报 告 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohang@swsresearch.com 黄俊儒 A0230525070008 huangjr@swsresearch.com 李国盛 A0230521080003 ligs@swsresearch.com 研究支持 张淇元 A0230124080001 zhangqy@swsresearch.com 联系人 张淇元 A0230124080001 zhangqy@swsresearch.com 2026 年 02 月 26 日 Seedance2.0 突破，AI 视频竞争 格局及产业链机遇 看好 ——GenAI 系列报告之 69 暨 AI 应用深 ...

2026年开年，短剧行业迎来关键变革。 AI真人短剧从边缘品类走向赛道中心，AI仿真人与真人演员在短剧领域迎来首次正面交锋。 抖音巨量引擎漫剧生态大会公布的数据显示，各类漫剧总供给量已破10万部，AI仿真人剧产能大幅提 升，月在投900部，多题材全面开花的同时带动投流千万消耗增量。 2026年开年，一部名为《西游后传真假大圣》（以下简称《西游后传》）的AI漫剧几次登顶抖音短剧 日增量榜。1月7日和8日，该剧连续两日拉动平台日播放增量突破7亿、8亿大关，累计播放量迅速逼近2 亿，首集点赞超6万，付费集数同样收获过万点赞。 《西游后传》的突围与AI真人短剧的集体爆发，背后是同一个清晰的行业信号：AI真人短剧正从"猎 奇"走向"主流"，成为平台流量与付费转化的新增长极。 作为深耕该领域的玩家，漫屋 AI 创始人开元判断，AI 真人短剧是当前 AIGC 内容生成领域最具商业落 地潜力的爆发点，而其背后的核心逻辑，是精准击中了传统真人短剧的行业痛点，同时完成了用户接受 度的跨越。 从猎奇尝鲜到稳定的流量供给源 面对AI真人短剧的爆发式增长，开元的判断非常明确：这是当前AIGC内容生成领域最具商业落地潜力 的爆发点。而《 ...

Summary of AI Short Drama Market Conference Call Industry Overview - The AI short drama market is diverse, including dynamic comics, meme dramas, AI live-action, and novel adaptations. The AI live-action segment is expected to experience a surge by December 2025, with significant growth in January 2026, indicating substantial market potential for AI live-action dramas [1][5][2]. Key Insights and Arguments - **Audience Demographics**: The primary audience for AI short dramas is male, but the female audience is increasing, rising from less than 10% to approximately 30% between Q3 and Q4 of 2025, suggesting a shift in market structure [1][8]. - **Advertising Dominance**: Douyin's advertising expenditure for AI short dramas has significantly outpaced that of Kuaishou and Tencent, with December's ad revenue increasing over 20 times compared to June, and total views exceeding 70 billion for the year [1][10]. - **Content Supply and Quality**: While the supply of AI short dramas is rapidly increasing, high-quality content, particularly in the AI live-action category, remains scarce. The merging of copyright centers may slow down content review processes, potentially impacting market growth [1][11][12]. - **Cost Efficiency**: AIGC (Artificial Intelligence Generated Content) has drastically reduced content production costs, altering traditional production dynamics. The value of directors and screenwriters is increasing, with a focus on flexible insights and social emotional understanding [1][16][14]. Market Segmentation and Performance - **Types of AI Short Dramas**: The market is segmented into four main types: dynamic comics (1,500 works), meme dramas (10,000 works), novel adaptations (7,000 works), and AI live-action, which saw a significant spike in December 2025 [1][5]. - **Profitability Trends**: The profitability of the AI short drama market declined significantly in Q1 2026 due to rapid content supply growth, leading to faster profit sharing among platforms. High-quality content creation and overseas market expansion are critical for long-term survival [3][23][25]. Audience Insights - **Age Distribution**: The audience for AI short dramas is predominantly younger, with 43% under 40 years old, and nearly 70% of AI comic viewers being younger audiences [9]. - **Changing Audience Dynamics**: The male audience dominates at 73%, but the increasing female viewership indicates a potential shift in content appeal [8]. Supply Chain and Production Dynamics - **Production Teams and Platforms**: Various production teams and platforms are emerging, with notable players like Yu Guang and Xue Bao. The technology landscape is evolving rapidly, with many models now capable of advanced features like lip-syncing and expression transfer [13][20]. - **Labor Cost Advantages**: Chinese teams dominate the overseas short drama market due to lower labor costs and efficient production cycles, with domestic production costing around 20,000 RMB compared to 20,000 USD abroad [18][19][22]. Future Trends and Opportunities - **Interactive Consumption Models**: The potential for super consumption platforms is increasing, with interactive models enhancing user engagement and experience [17][29]. - **Long-term Content Development**: The future of AI dramas looks promising, with expectations for longer content formats as technology and talent evolve [30]. - **Emerging Companies**: Companies like Rongxin Culture and Zhongwen Online are positioned to excel in the AIG market due to their content reserves and production capabilities [31]. Conclusion The AI short drama market is rapidly evolving, with significant opportunities for growth and innovation. The combination of technological advancements, changing audience demographics, and strategic market positioning will be crucial for companies looking to thrive in this competitive landscape.

Group 1 - The core concept of AI live-action short dramas is emerging as a disruptive content form, with significant viewership success exemplified by "斩仙台AI真人版," which topped charts and achieved over 100 million views in six days [1][29][30] - AI live-action short dramas differ from traditional short dramas as they utilize AI-generated actors and performances, aiming to replicate the appearance and expressions of real actors, thus providing a more familiar viewing experience [1][29] - The industry has seen a technological evolution that has improved the stability of character details and resolved synchronization issues, allowing for a smoother narrative experience for viewers [2][30] Group 2 - Multiple internet platforms are preparing for the upcoming Spring Festival as a critical moment for AI live-action short dramas, anticipating the emergence of potential hits that could lead to increased resource allocation [4][32] - The production of AI live-action short dramas is characterized by a streamlined process, often involving a small team of 4-5 people, which contrasts sharply with traditional film production teams [11][39] - The production workflow typically involves scriptwriting, directing, and video generation, with roles often merged to enhance efficiency [12][40] Group 3 - The market for AI live-action short dramas is becoming increasingly competitive, with various creators and companies entering the space, each adopting different strategies for production and content creation [5][36] - There are two main production paths emerging: one focusing on high-volume, standardized content and the other on high-quality, low-volume productions [50][51] - Traditional film companies are also entering the AI content space, leveraging their existing industry knowledge and resources to create competitive offerings [52][53] Group 4 - The cost of producing AI live-action short dramas has significantly decreased, with production costs per minute dropping by over 60% compared to traditional live-action dramas [15][43] - Despite the cost reductions, the market is experiencing price wars, leading to a complex environment where many participants lack actual production capabilities [16][44] - The profitability of AI live-action short dramas is influenced by the ability to control costs and maintain quality, with a clear distinction between those who can effectively leverage technology and those who cannot [9][38][46] Group 5 - The current stage of AI-generated content still requires human intervention for quality assurance, particularly in areas like emotional expression and narrative coherence [20][49] - As the technology matures, the distinction between AI-generated and real-life content may blur, leading to a more integrated approach in storytelling and production [54][55] - The industry is at a crossroads, with the potential for both traditional and tech-driven companies to thrive, depending on their ability to adapt and innovate [26][54]

Core Insights - The year 2025 is anticipated to be the starting point for AI animated dramas, while 2026 may witness a surge in AI live-action short dramas, exemplified by the success of "Zhan Xiantai AI Live-Action Version," which topped various streaming charts and achieved over 100 million views within six days [1][3][16] Industry Trends - AI live-action short dramas have successfully crossed the audience acceptance threshold, shifting focus from technical flaws to narrative quality and production value, marking a transition from a "technology-driven" phase to a "content-driven" era [3][4] - The industry is moving towards a collaborative, large-scale production model, allowing creators to focus on high-quality content rather than competing in a homogenized market [3][16] Content Evolution - The evolution of AI live-action short dramas has seen a diversification of themes, moving from niche genres like suspense and dark fantasy to mainstream genres such as historical and fantasy, thus appealing to a broader audience [4][5] - The breakthrough of "Zhan Xiantai AI Live-Action Version" signifies a shift from mere entertainment to deeper emotional resonance, allowing for a more profound connection with viewers [4][8] Technological Advancements - The rapid evolution of AI models and the emergence of third-party service platforms have facilitated a shift from individual creation to team collaboration, enhancing visual effects and emotional expression in AI live-action short dramas [8][11] - The "Kemo AI" platform has played a crucial role in addressing industry pain points, enabling creators to produce high-quality content efficiently by optimizing model capabilities and streamlining the production process [12][13][15] Market Dynamics - The success of "Zhan Xiantai AI Live-Action Version" and other hits indicates a growing trend of high-quality productions in the AI live-action short drama market, with a significant increase in the number of new works achieving over 30 million views [16][17] - As the market expands, the need for quality over quantity becomes evident, with a focus on producing standout works that can capture wider audiences while avoiding the pitfalls of low-quality, homogeneous content [16][17]

Core Insights - The perception of short dramas has shifted from being considered "cheap and low-quality" in 2024 to a more nuanced appreciation for their emotional depth and production quality by the end of 2025 [1][3] Industry Trends - The transition from a "paying for views" model to a "viewers seeking quality content" model is driving traffic towards high-quality productions, indicating a natural selection process favoring premium content [3] - The short drama industry is experiencing a significant upgrade in production quality, with the average crew size increasing to 40-80 members, and the number of jobs created reaching approximately 1.333 million [6][8] - The production costs for mid-tier short dramas have risen by 30%-50%, now averaging between 500,000 to 600,000 yuan, with some productions exceeding 1 million yuan [10] Content Quality Enhancement - Emotional engagement in short dramas has evolved from simplistic narratives to more complex character development and emotional depth, with protagonists exhibiting realistic traits and growth [11][13] - The industry is witnessing a trend towards character-driven narratives, where protagonists are no longer one-dimensional but possess depth and relatability, enhancing viewer connection [11][13] Market Dynamics - The male-oriented short drama market, initially dominant, has seen a decline, with male-themed productions dropping from 521 to 312 titles, although a resurgence of quality male dramas is noted since August 2025 [15][17] - Notable male dramas like "One Piece" and "The Adventure of the Great Grandmother" have gained significant viewership, indicating a potential recovery in the male short drama segment [17][20] IP Development - The adaptation of long-form IPs into short dramas is becoming a common practice, with several classic titles being reimagined for shorter formats, although the compatibility of deep emotional content with short drama formats remains a challenge [21][23] - Successful short drama IPs are being developed into series, with rapid production cycles allowing for timely audience feedback integration, leading to higher quality sequels [25][26] Technological Integration - The rise of AI-generated short dramas is noted, with several successful titles emerging in 2025, indicating a shift towards innovative storytelling methods that could fill existing content gaps [27][30]

Core Insights - The emergence of AI-generated short dramas is transforming the content production landscape, with significant market responses observed for titles like "奶团太后三岁半" and "九尾狐男妖爱上我" [1][6] - AI-generated short dramas have the potential to disrupt traditional production methods, although they are still in the exploratory phase compared to AI animated dramas [1][18] - The market for AI-generated short dramas is expected to grow significantly, with projections indicating a market size of 634.3 billion yuan by 2025 [18] Group 1: Market Response and Trends - Recent AI-generated short dramas have achieved over 200 million views, indicating strong audience interest [1][6] - The genre is still relatively new, with audience reactions ranging from curiosity to acceptance as AI content becomes more prevalent [2][3] - The AI short drama market is characterized by a focus on female-oriented themes, contrasting with the male-dominated AI animated drama sector [6][7] Group 2: Production Efficiency and Cost Reduction - AI-generated short dramas can significantly reduce production costs, with examples showing costs dropping from tens of thousands per minute to around 10,000 yuan for entire projects [11][9] - The production process has been streamlined, allowing small teams to create content that traditionally required larger crews and longer timelines [9][11] - The use of AI tools enables rapid content creation, with some projects completed in as little as two weeks [11] Group 3: Industry Participation and Competition - Major platforms like iQIYI and Tencent are actively investing in AI short drama competitions to attract talent and innovate in this space [13][14] - Traditional media companies, including TVB, are also exploring AI-generated content to rejuvenate their offerings [14][17] - Technology companies are developing platforms to facilitate AI short drama creation, aiming for a "one-click" production process [17] Group 4: Content Quality and Challenges - Despite technological advancements, there is a concern that AI-generated content may lack depth in storytelling and character development [21][22] - The industry needs to balance technical innovation with narrative quality to avoid viewer fatigue and ensure engaging content [21][22] - The potential for diverse themes exists, but the current focus remains limited, indicating a need for broader creative exploration [19][21]

Core Insights - The AI short drama series "奶团太后" has achieved over 200 million views, surpassing many traditional live-action short dramas [1][3] - The emergence of Sora 2 has significantly boosted the AI short drama industry, enabling rapid content generation and potentially leading to a commercialized model [3][22] - The production process of AI short dramas is evolving, with companies adopting unique workflows that enhance efficiency and reduce costs [22][24] Industry Trends - The AI short drama sector is experiencing explosive growth, with notable examples like "九尾狐男妖爱上我" reaching over 210 million views in less than two months [1][3] - The traditional roles of screenwriters, directors, and post-production teams are being re-evaluated as AI technologies streamline the production process [3][22] - The production model is shifting towards a more industrialized approach, allowing for faster and more cost-effective content creation [24][28] Production Insights - The production of AI short dramas often features unconventional and intriguing storylines, as seen in "奶团太后," which includes unique character developments and plot twists [4][10] - Companies like "雪宝" are pioneering new methods, such as using a single comprehensive image to guide the entire production process, enhancing continuity and efficiency [23][24] - The AI-driven production model eliminates many traditional filming challenges, such as actor scheduling and location coordination, leading to significant cost savings [24][28] Market Dynamics - The AI short drama market is poised for further commercialization, with advancements in technology and increasing audience acceptance [27][28] - The cost of producing AI short dramas is significantly lower than traditional methods, with estimates suggesting a cost of 1000 to 1500 RMB per minute for animated content [27][28] - Platforms like Douyin and Kuaishou are actively supporting AI short drama creators through tools and incentives, further driving market growth [31][32] Future Outlook - The industry anticipates that as AI technology matures, the quality and acceptance of AI-generated content will improve, leading to broader market opportunities [27][34] - The focus will remain on storytelling and creativity, with the potential for AI to enhance production quality without proportionally increasing costs [34][35] - Companies are increasingly adopting a centralized workflow to streamline production processes and mitigate risks associated with personnel turnover [32][34]