证券研究报告 | 2025年09月29日 行业与公司动态：商务部等发布服务消费 19 条举措，涵盖鼓励业态融合、 优化景区预约、支持非学科培训及探索中小学春秋假等，以激发消费潜力。 教育部推出县中振兴计划，通过资源扩容、规范招生及职普融通等措施促进 县域高中优质均衡发展。淘宝闪购与饿了么将联合推出到店团购业务，打通 阿里多端流量切入本地生活市场。海底捞旗下"焰请烤肉"在部分城市试点 自助模式，定价 79.9 元/人。 风险提示：政策变动、行业竞争加剧、消费环境修复不及预期等。 社会服务行业双周报（第 115 期） 优于大市 凯文教育携手智谱华章，成立合资公司布局 AI 教育 周观点：凯文教育携手智谱华章，成立合资公司布局 AI 教育。凯文教育是 A 股稀缺的 K12 学校运营服务商，据公司年报，业务涵盖三大板块：K12 学校 业务、素质教育业务（提供校内外体育、艺术等特色培训）、职业教育服务 （产教融合及党校业务）。2025 年上半年，公司实现营业收入 1.71 亿元， 同比增长 12.51%，归母净利润实现扭亏为盈。近期发布公告与智谱华章成立 合资公司，业务版图进一步扩展至 AI 教育板块，凯文教育持股 6 ...

Summary of Key Points from Conference Call Records Industry Overview - **New Consumption Sector**: The new consumption sector has experienced a significant adjustment, with valuations dropping to low levels. Mainstream companies have a PEG ratio close to 1, indicating potential opportunities around mid-year reports and into October. The growth rate of new consumption significantly outpaces traditional consumption, with leading companies maintaining over 30% growth, benefiting from online channels and expected improvements in GMV around the Double Eleven pre-sale period [1][2][4]. Core Insights and Arguments - **Market Trends**: The new consumption sector showed strong performance in Q1 2025, but faced volatility in March, leading to a rebound in April and May. Recent adjustments in the market have led to a stabilization and potential recovery [2][5]. - **Valuation and Pricing**: The PEG ratio for mainstream companies has reached around 1, reflecting previous pessimistic expectations. The paper industry is expected to transition from a left-side market to a right-side market, with price increases confirmed for black paper and cultural paper [2][14]. - **Investment Recommendations**: Companies with strong performance, ongoing category expansion, and innovative business models are recommended for investment, including Rui Chen, Bai Long Chuang Yuan, and others. The beverage and snack sectors are highlighted as the fastest-growing areas within the food and beverage industry [6][15]. Emerging Opportunities - **Technological Impact**: New technologies are reshaping consumer behavior, particularly in emerging fields like trendy toys and gold jewelry. Leading companies in these sectors are experiencing record growth, with a favorable chip structure and reasonable valuations [7][9]. - **AI Applications**: AI is widely applied in the consumer sector, with significant developments in smart glasses and AI education products. Companies like Tianli International Holdings are noted for their effective AI-driven educational programs [10][11]. Sector-Specific Insights - **Home Appliances**: The focus is on robotic vacuum cleaners, with leading companies like Roborock showing resilience against the weakening of national subsidies. The expected growth in the second half of the year is optimistic, with valuations remaining below 25 times [12]. - **Paper Industry**: The paper sector is transitioning to a price increase cycle, with clear buy signals for companies like Sun Paper and Jiulong Paper [13][14]. - **Pet Industry**: The upcoming Asia Pet Expo in August is expected to highlight the rapid rise of domestic brands in the pet food sector, with companies like Zhongchong and Guai Bao Pet showing strong potential [22]. - **Luxury Goods**: The luxury goods sector is experiencing a downturn, but high-net-worth customer loyalty is increasing. Brands like Prada and Coach are recommended for their potential resilience and growth [19][20]. Additional Noteworthy Points - **Investment in Apparel**: The new retail format in the apparel sector is showing significant breakthroughs, particularly with brands like Hailan Home collaborating with JD.com [16][17]. - **Livestock Sector**: The pig farming sector is seeing a slight increase in output, but prices may face pressure. Companies like Muyuan and Wen's are recommended for investment [23][24]. This summary encapsulates the key insights and trends discussed in the conference call, providing a comprehensive overview of the new consumption sector and related industries.

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the transformation of the consumer industry driven by AI technology, highlighting opportunities in smart glasses, AI e-commerce, AI education, and AI personal services starting from 2025 [1][2][4]. Core Insights and Arguments 1. **AI Integration in Consumer Sector**: - AI will significantly impact the consumer industry, with smart glasses and AI-enhanced services expected to emerge as key areas of growth [2][5]. - Meta has successfully launched commercial smart glasses, prompting domestic companies like Xiaomi and ByteDance to follow suit, indicating a strong market potential for smart glasses [4][5]. 2. **Emotional Value Consumption**: - This includes IP content, addictive consumption (e.g., coffee, tea, new tobacco products), and self-indulgent consumption (e.g., gold jewelry, health and fitness) [1][6]. - Consumers are increasingly prioritizing emotional needs and personal preferences after basic needs are met, benefiting from the IP economy driven by a second baby boom and rising national confidence [1][6][16]. 3. **Cost-Performance Consumption**: - Expected to become a primary investment focus, with growth potential in discount retail stores (e.g., snack shops), functional brands, and second-hand trading platforms [1][6][9]. - Historical data from the US and Europe suggests that regardless of economic conditions, once material needs are satisfied, a shift to cost-performance consumption occurs [18]. 4. **Service Consumption Trends**: - Anticipated to see continued growth in both volume and price, potentially addressing employment issues and becoming a focus of policy support [1][6][23]. - The US service consumption share has reached 70%, while China remains predominantly goods-focused [23]. 5. **AI in E-commerce**: - AI e-commerce is enhancing cross-border trade efficiency through AI customer service and video editing translation, although profitability remains to be observed [3][7][10]. - AI tools have enabled international trade businesses to achieve 24/7 multilingual communication, significantly increasing transaction volumes [7]. 6. **AI Education**: - AI education can overcome traditional educational challenges, such as scalability, equity, and personalization [3][11]. - Companies like Tianli International Holdings have successfully launched AI education products, demonstrating positive outcomes [11]. Additional Important Insights - **Standardization in Service Industry**: - Standardization is crucial for scaling service consumption, with companies like Haidilao and Huazhu Group improving service quality through standardized practices [1][25]. - The online transition is seen as the best way to address marginal cost issues and achieve scale in the service sector [26][27]. - **Retail Channel Evolution**: - Japan's retail landscape has shifted towards high-cost performance channels, with discount stores rapidly growing and traditional pricing structures being disrupted [19][20]. - Retailers targeting low-income groups often report better profitability compared to those focused on the middle class [21]. - **Future of Service Consumption in China**: - With rising disposable income, service consumption in China is expected to grow, moving towards a balance of volume and price increases [23]. - The capital market has historically overlooked the service sector due to challenges in standardization and marginal cost issues, but successful companies can achieve significant growth once these challenges are addressed [24]. This summary encapsulates the key points discussed in the conference call, providing insights into the evolving consumer landscape influenced by AI technology and changing consumer preferences.