Financial Performance - The company's revenue for the first half of 2025 reached 915 million CNY, an increase of 15.91% compared to the same period last year [2] - The net profit attributable to shareholders was 295 million CNY, reflecting a growth of 26.12% year-on-year [2] - The net profit after deducting non-recurring items was 286 million CNY, up by 24.17% compared to the previous year [2] - As of June 30, 2025, the number of paid members on the Made-in-China.com platform was 28,699, an increase of 2,966 members year-on-year [2] Business Strategy and Initiatives - The company focused on enhancing its core business and AI applications, achieving significant results in the foreign trade service sector [3] - The overall website traffic increased by 35% due to performance upgrades and multi-language site optimization [3] - The company organized over 50 offline exhibitions and promotional events to enhance global visibility [3] - The "New Maritime Plan" was launched to support the light industry in navigating global trade uncertainties and tariff barriers [4] Target Industries and Support Measures - The initiative targets ten light industry sectors, including Apparel & Accessories, Textile, Consumer Electronics, and more [4] - Key support measures include providing a "Worry-Free Start Package" for new customers, comprehensive smart marketing support, and guaranteed business opportunities for qualifying suppliers [4] Cost Structure and AI Developments - The increase in operating costs is attributed to higher market flow investment and infrastructure costs [5] - The company enhanced the capabilities of its AI tool, AI Mai Ke, focusing on multi-language support and system stability [6] - Future AI developments will focus on optimizing AI Mai Ke, expanding buyer-side tools like Sourcing AI, and improving internal AI applications for sales and management efficiency [6]