Well, gold has climbed by over 50% in 2025. It's holding above $4,000 in recent days as the so-called debasement trade gained steam. Back in 2011, Warren Buffett cautioned investors in his annual shareholder letter that gold quote is currently a huge favorite of investors who fear almost all other assets, but that the precious metal quote has two significant shortcomings being being neither of much use nor procreative.If you own one ounce of gold for all an eternity, you'll still own an ounce at its end. Jo ...

Netflix, Inc. (NASDAQ: NFLX), as shares traded relatively flat on Thursday, remains a prime beneficiary—and key driver—of linear TV’s disruption, with globally resonant content fueling a flywheel of subscriber growth, rising revenue, and expanding profit.Centering this idea, JP Morgan analyst Doug Anmuth highlights that with more than 300 million subscribers, Netflix is holding a “strong leadership position” as streaming rationalizes and expects further gains from the spread of Internet-connected devices an ...

一、拉锯战 9月22日，谷歌广告垄断案进入到所谓的"补救阶段"，这次庭审请来的证人横跨整个产业链主审法官还是Leonie Brinkema。几个月前，她已经裁定谷歌在 数字广告市场存在垄断。 解释一下"补救阶段"，就是在认定违法之后，法院要给市场一个修复方案。在司法部（DOJ）和谷歌分别提交各自的不就方案之后，最终的裁量权落在主 审法官Brinkema手里。 根据digiday的报道和分析，接下来，法官需要在几个关键问题上做出决定： 第一，如何让市场真正摆脱反竞争行为。 这意味着不仅要纠正谷歌过去的做法，还要确保未来的广告交易不再被捆绑、倾斜或人为设置障碍。 第二，是否要对谷歌的核心资产动刀。 最核心的问题是 AdX（广告交易平台）和 DFP（出版商广告服务器），这两块业务被司法部认定为垄断的支点。 是彻底拆解，还是通过开放接口、修改规则来"削权"，将决定未来行业的格局。 当年的1月24日，美国司法部在弗吉尼亚东区联邦法院提起诉讼，指控谷歌在AdX（广告交换平台）和DFP（出版商广告服务器）等核心广告技术市场实 施非法垄断，违反《谢尔曼法》第1条和第2条。诉讼的目标是迫使谷歌剥离其广告技术资产。案件在2024 ...

Core Viewpoint - Netflix has experienced stagnation in its stock price despite strong earnings and a new advertising partnership with Amazon, which could serve as a catalyst for future growth [2][7]. Group 1: Financial Performance - Netflix reported $11.08 billion in revenue for Q2, reflecting a nearly 16% year-over-year growth [10]. - The company raised its full-year revenue guidance to a range of $44.8 billion to $45.2 billion, with an operating margin target of 30% [10]. - Analysts project that Netflix's ad revenue will double its 2024 output, driven by the new deal with Amazon [10]. Group 2: Advertising Strategy - Netflix's partnership with Amazon's Demand-Side Platform (DSP) allows it to tap into the advertising revenue stream, traditionally dominated by cable companies [3][4]. - The ad-supported tier of Netflix has reached 94 million members, providing a substantial audience for advertisers [4]. - The Connected TV (CTV) ad market is projected to be worth $25 billion by 2025, positioning Netflix favorably within this lucrative sector [6]. Group 3: Future Catalysts - The upcoming Q3 earnings report, scheduled for October 21, is anticipated to build on the strong results from previous quarters [9]. - Netflix plans to enhance its programming slate in Q4, including high-profile events and popular shows, which could attract more advertising clients [12][13]. - Analysts at Needham and Company have reiterated a Buy rating on NFLX shares, with a price target of $1,500, indicating potential upside from current levels [6].

Core Insights - India is positioned as an innovation hub for Amazon Ads, with significant engineering and technology development occurring locally [1][9] - The retail media market in India is rapidly expanding, estimated at $2 billion, with Amazon Seller Services reporting revenue growth from Rs 5,380 crore in FY23 to Rs 6,649 crore in FY24 [8][9] - Amazon Ads emphasizes a full-funnel approach to advertising, linking brand building with measurable sales metrics [7][9] Company Developments - Amazon Ads is developing uniquely Indian solutions that could be exported, with new developments expected in the coming months [1][9] - The company has begun selling ads on Prime Video, treating it as distinct from MX Player, which targets a younger audience [7][9] - Amazon Ads is introducing Sponsored TV, a tool for small businesses to create video campaigns using generative AI [9] Audience Engagement - The MX Player audience is characterized as young and aspirational, with programming designed to appeal to their preferences for drama and exciting formats [5][10] - Upcoming content on MX Player includes several new seasons of popular shows, as well as experimentation with short-form content to drive engagement [6][10] - Amazon Ads leverages data from Amazon.in to create strong propositions for advertisers, enhancing engagement through various content formats [6][10] Competitive Landscape - Amazon Ads claims an edge over competitors like YouTube and JioHotstar due to its reach and data capabilities [9] - The platform's ad technology operates across multiple sites and OTTs, allowing for efficient targeting of diverse audience segments [9]

Core Insights - The Trade Desk faces increasing competition from Amazon, which has partnered with Netflix to allow advertisers to use Amazon's DSP for ad purchases on the platform starting in Q4 [1][2] - Amazon's strategy aims to surpass The Trade Desk and Google to become the leading DSP globally, intensifying the rivalry between the two companies [2] - Morgan Stanley downgraded The Trade Desk's stock from overweight to equal-weight and reduced the price target from $80 to $50, citing execution concerns and competition in the connected-TV space [3][4] Company Performance - The Trade Desk's shares fell over 10% on the day of the news and have declined over 60% year-to-date [4] - Analysts from Lightshed Partners noted that it is evident The Trade Desk is under significant competitive pressure [9] Market Dynamics - Amazon has been securing key media partnerships that previously benefited The Trade Desk, including recent deals with Roku and Disney [3] - The Trade Desk's CEO, Jeff Green, downplayed Amazon as a competitor, but this perspective has not gained traction among analysts [8] Company Response - A spokesperson for The Trade Desk emphasized the company's belief in an open and competitive marketplace, suggesting that competition could enhance their opportunities [10]

Streaming giant Netflix (NASDAQ:NFLX) on Wednesday struck a deal with Amazon Ads (NASDAQ:AMZN) to provide advertisers who use Amazon DSP access to its ad inventory. The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, according to the official statement, and ...

Core Insights - Amazon and Netflix have established an advertising partnership that allows marketers to utilize Amazon's demand-side platform to access Netflix's advertising inventory, reflecting a broader trend of ad dollars shifting from traditional linear TV to streaming services [1] - The new advertising offering will be available in multiple countries including the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia starting in Q4 of this year [1] Amazon's Advertising Strategy - Amazon's demand-side platform (DSP) provides customers with enhanced choice and flexibility by utilizing first-party data and technology solutions aimed at increasing efficiency, with AI tools facilitating automated ad matching to audiences [2] - In 2024, Amazon's total ad revenue is projected to reach $56.2 billion, marking a 20% increase from 2023, as the company continues to expand its advertising presence, including running ads across all programming on Prime Video [3] Netflix's Advertising Approach - Netflix has seen growth in its advertising segment, with its ad-supported subscription tier reaching 94 million monthly users, although it does not disclose specific ad revenue figures [4] - The company is focusing on enhancing its ad capabilities, which were launched in 2022, and aligning them with popular programming to attract advertisers [4] Partnership Benefits - The partnership aims to simplify the advertising process for brands, allowing them to reach Netflix's subscribers and extensive content library through Amazon DSP, thereby reducing guesswork in TV planning and buying [5] - Netflix's President of Advertising emphasized that the partnership aligns with their goal of providing greater flexibility for advertisers, facilitating connections with a globally engaged audience [6]

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The partnership could welcome an influx of ad spending to Netflix while expanding the streamer’s advertiser base as it chases scale. The integration will go live in Q4 i ...

Core Insights - Kargo has launched its unique ad formats on Amazon DSP, allowing brands to create eye-catching and relevant advertising experiences for consumers [1][4] - The integration has already shown positive results, with a 2x increase in New-to-Brand Conversions and a significant rise in Click Through Rate compared to standard display assets [2] - Kargo's high-impact formats are designed to operate in 100% Made for Advertising-free environments, enhancing brand safety and engagement [3] Company Overview - Kargo is a global leader in high-impact creative innovation, providing a suite of exclusive advertising solutions that help brands connect with consumers across various platforms [7] - The company focuses on delivering results, helping advertisers achieve incremental brand lift and higher returns on ad spend [7] - Founded in 2003 and headquartered in New York, Kargo operates offices worldwide and is committed to pushing the boundaries of creative advertising [7]