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发力低价市场!亚马逊独立APP——Amazon Bazaar上线多国市场
Sou Hu Cai Jing· 2025-11-24 13:08
据介绍,Amazon Bazaar是亚马逊应用程序内的数字市场,拥有独立的搜索引擎、购物车和结账流程,旨在为顾客带来充满乐趣、活力四射且便捷的购物 体验。 据悉,订单通常会在6 至14个工作日内送达,如果顾客对商品不满意,可在15天内免费退货。 近期,亚马逊上线全新的Amazon Bazaar应用,并同步扩展至14个新市场,包括中国香港、中国台湾、菲律宾、科威特、卡塔尔、巴林、阿曼、秘鲁、厄 瓜多尔、阿根廷、哥斯达黎加、多米尼加、牙买加和尼日利亚。 从Haul到全新的Amazon Bazaar 2024年11月,亚马逊在美国推出Amazon Haul。 据悉,Haul最初是在美国主站里做的一个"低价专区",以跨境配送的低客单价商品为主,面向对价格更敏感、对时效要求不高的用户群体。之后,Haul的 测试又扩展到英国、德国、法国、意大利、西班牙、日本、澳大利亚等地。 不过,因关税等多重因素的共同影响,Haul项目的表现并不如预期。根据今年3月Omnisend针对美国市场进行的相关调研显示,76%的受访者表示他们在 过去一年没有在Haul购物。 业内人士表示,作为主站的一个板块,Haul既无法开展独立的爆炸式营销, ...
亚马逊反攻Temu
3 6 Ke· 2025-11-19 10:20
近日,亚马逊上线了一个独立的低价商城App,并迅速进入十多个国家和地区。这是亚马逊向新兴市场大踏步进军的一个重要动作,也是其在低价市 场上,从"防守"转向"进攻"的重要标志。 该低价商城App独立运作,不受主站规则的约束。它将放下"配送速度""优质服务"等方面的包袱,轻装上阵,与Temu们在"价格"这个维度上,展开一 场更纯粹、更激烈的争夺战。那么,在这场争夺战中,亚马逊的胜算如何? 01. 亚马逊发起反攻 亚马逊近日宣布,推出了一款名为Amazon Bazaar购物App。 Amazon Bazaar并不是一个新东西 ,它是亚马逊的"低价电商"业务之一,2024年在印度 上线,然后扩展至沙特阿拉伯、墨西哥、阿联酋等国家。(文末扫码,入Amazon低价商城App交流群) 如今,亚马逊为Bazaar单独推出了一个App,并一下子将业务铺到了菲律宾、科威特、卡塔尔、巴林、阿曼、秘鲁、厄瓜多尔、阿根廷、哥斯达黎 加、多米尼加共和国、牙买加和尼日利亚等14个市场。 亚马逊手握了两张"低价电商"的牌,左手是Amazon Haul,右手是Amazon Bazaar。在美国、英国、法国、意大利、日本和澳大利亚等"相对发达的 ...
Shein takes on key Amazon product line
Yahoo Finance· 2025-11-16 16:33
Amazon was one of the first companies to lead the online shopping revolution, making it easier than ever for consumers to buy almost any product and have it delivered straight to their doorstep. But since Shein entered the e-commerce market in 2015, the two have found themselves in direct competition, fighting for the same audience. The Chinese e-commerce giant has gradually chipped away at Amazon's global market share by offering a vast range of products at extremely low prices. Amazon has attempted to c ...
亚马逊上线低价电商App,狙击Temu 和SHEIN
3 6 Ke· 2025-11-12 04:42
Core Insights - Amazon has launched a new low-cost shopping platform called Bazaar, targeting markets in Asia, Africa, and Latin America, offering products priced under $10 [1][6] - The introduction of Bazaar follows the positive feedback from Amazon Haul, which saw a nearly 400% increase in product variety over the past year [1][2] - The move signifies Amazon's shift from a defensive strategy to an offensive one in response to competition from low-cost platforms like Temu and SHEIN [1][5] Group 1: Amazon Haul and Bazaar Launch - Amazon Haul was tested in the U.S. last year, focusing on low-cost items under $20, but struggled to compete with Temu and SHEIN [2][3] - The new Bazaar platform is independent from the main Amazon app and aims to provide a more engaging shopping experience with interactive features [5][6] - Bazaar has already expanded to 14 markets, including Argentina, Ecuador, and Nigeria, indicating Amazon's proactive approach to capture emerging market growth [1][6] Group 2: Competitive Landscape - The global e-commerce landscape is shifting, with platforms like Temu and TikTok Shop gaining traction, challenging Amazon's traditional market dominance [6][8] - In emerging markets, consumers are highly price-sensitive, making them fertile ground for low-cost competitors like Temu and SHEIN [7][8] - The launch of Bazaar is seen as a strategic response to the growing influence of these competitors, aiming to establish a foothold in markets where brand loyalty is weak [6][9]
Amazon Marks ‘Haul' Expansion With 11-Cent Deals
PYMNTS.com· 2025-11-10 17:35
Amazon said it is marking the one-year anniversary of its “Haul” service with $1 deals.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.It‘s part of a two-day “shopping event” scheduled for Monday (Nov. 10) and Tues ...
亚马逊在多个市场推出独立低价购物应用Amazon Bazaar
Huan Qiu Wang Zi Xun· 2025-11-09 04:42
Core Insights - Amazon has launched a new low-cost shopping platform named Amazon Bazaar, targeting users in Asia, Africa, and Latin America [1][3] - The platform operates independently from the main Amazon app, with most products priced below $10, some as low as $2 [1][3] Market Expansion - The service is currently available on Android and iOS, with plans for a dedicated app [3] - Initial launch countries include the Philippines, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Jamaica, and Nigeria, with further expansion planned [3] Competitive Positioning - Amazon Bazaar overlaps with the previously launched Amazon Haul, which operates as part of the main site and competes with Shein and Temu [3] - The company aims to compete with Chinese shopping apps that are popular among younger and low-income demographics [3] Product Offering - Bazaar will feature "hundreds of thousands" of affordable products across categories like fashion, home, and lifestyle [4] - Users can shop using their existing Amazon accounts, with support for major credit cards and free shipping on orders meeting local minimums [4] Customer Engagement - The platform includes features like user reviews, star ratings, and interactive elements such as social raffles and promotions [4] - New users can enjoy a 50% discount on their first order to encourage trial [4]
Amazon launches a low-price standalone shopping app, Amazon Bazaar, in over a dozen markets
TechCrunch· 2025-11-07 15:25
On Friday, Amazon announced the debut of Amazon Bazaar, a new low-cost shopping destination for Asia, Africa, and Latin America that will be available separately from the main Amazon shopping app. On Bazaar, most products are available under $10, and some are as low as $2, the retailer says.The product selection, available now on Android and iOS, will be available in its own app that’s available in Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Do ...
跑到新加坡的Manus,可能白跑了;只剩两家店,优衣库“亲妹妹”败退中国丨Going Global
创业邦· 2025-08-17 11:12
Key Points - The article discusses significant events in the global market, focusing on companies expanding their operations and facing challenges in various regions [2][3]. Group 1: Major Events - TikTok Shop's launch in Japan has faced obstacles, with sellers expressing concerns about the platform's viability in a market that values traditional retail practices [5]. - SHEIN's sales in the UK reached £2.05 billion (approximately $2.77 billion) in 2024, marking a 32.3% increase from the previous year, with pre-tax profits rising from £2.44 million to £3.83 million [6]. - Temu has become the fastest-growing retail brand in Australia, attracting 1.35 million new users in the 2024/2025 fiscal year, with advertising spending doubling in recent months [7][8]. - AliExpress has launched an "overseas hosting" service in Mexico, allowing local merchants to stock products and benefit from various incentives [10][13]. Group 2: Company Developments - Manus is facing scrutiny from U.S. authorities regarding its funding round led by Benchmark, which may lead to the venture capital firm exiting its investment [15][17]. - SHEIN's beauty brand SHEGLAM is set to enter Germany's largest drugstore chain, DM, with plans to launch in up to 1,500 stores [18][20]. - JD.com has completed the acquisition of Hong Kong's Jia Bao supermarket chain, with the transaction reportedly valued at HK$4 billion [21][23]. - Didi's food delivery platform 99Food has launched in Brazil, implementing a strategy to reduce delivery costs and attract customers [24][26]. Group 3: Market Trends - Xiaomi is increasing its investment in the African market, appointing several executives to strengthen its presence [27][29][30]. - Uniqlo's sister brand GU will close its first store in China, although the company states it is not exiting the market [38][39][43]. - Intersport is considering shifting production to China to increase its procurement of private label products [35][37]. - Amazon is testing a low-cost platform in Australia to compete with Temu and SHEIN, reflecting the growing price sensitivity among consumers [44][46]. Group 4: Investment News - Grab plans to invest tens of millions of dollars in autonomous driving company WeRide, aiming to integrate its technology into Grab's fleet management [52]. - Ninja Van is negotiating a new funding round of approximately $80 million, but its valuation has been halved [54]. - Carlyle Group is set to acquire the UK online retailer Very Group, which has been experiencing declining sales [56][58]. - Dubai fintech company Alaan has raised $48 million in a Series A funding round, marking one of the largest A-round financings in the region [59][60].
Thinking of Buying Amazon Stock? Here's 1 Green Flag and 1 Red Flag.
The Motley Fool· 2025-08-10 09:51
Core Insights - Amazon is evolving beyond its traditional e-commerce identity, developing a multi-faceted empire that includes cloud computing, advertising, and entertainment [1] - The company's e-commerce growth is slowing, with North America segment sales increasing by only 8% year-over-year and international segment revenue growing by just 5% [4] - Amazon's core commerce revenue, excluding advertising and subscription revenue, grew at around 5% to 6%, indicating a maturing business [4] - Despite net sales reaching $126 billion in Q1 2025, Amazon's operating profit was only $6.8 billion, resulting in a margin of 5.4%, which is low for a tech giant [5] - Increased competition from low-cost challengers like Temu and Shein is putting pressure on Amazon's e-commerce segment [6] - Amazon is enhancing its logistics network and launching low-cost e-commerce initiatives to compete effectively [7] Advertising Growth - Amazon's advertising business is experiencing significant growth, with ad revenue increasing by 18% year-over-year to $13.9 billion in Q1 2025 [9] - The advertising segment is high-margin, potentially contributing more to Amazon's bottom line than its retail business [9] - Unique advantages of Amazon's advertising include reaching customers at the point of purchase, leading to higher conversion rates compared to other platforms [10] - The introduction of ads in Prime Video has expanded Amazon's advertising reach, making it one of the largest ad-supported streaming platforms globally [11] - Amazon's closed-loop attribution model allows brands to track the effectiveness of their ads throughout the customer journey, providing valuable insights [12] Investment Implications - Amazon's long-term profit potential is shifting towards high-margin businesses like cloud computing and advertising, with the latter gaining momentum [13] - While retail faces challenges, stabilizing the commerce segment while leveraging faster-growing areas could lead to stock appreciation over time [14] - Understanding the growth dynamics within Amazon's various segments is crucial for assessing the company's future prospects [14]
Amazon Stock: Buy, Hold or Sell?
The Motley Fool· 2025-06-01 10:20
Core Viewpoint - Amazon's stock has seen significant recovery, doubling from around $84 to $200, driven by improved financial performance and growth in various segments [1] Financial Performance - In 2024, Amazon's revenue increased by 11% to $638 billion, with North America up by 10%, International up by 9%, and AWS up by 19% [2] - Operating profit surged by 86% from $36.9 billion to $68.6 billion, indicating strong cost management and operational efficiency [3] Operational Improvements - Amazon enhanced delivery speeds, delivering over 65% more items to Prime members the same day or overnight compared to Q4 2023 [4] - The company launched Amazon Haul, a new ultra-low-price shopping service to compete with low-cost rivals [4] Cloud Computing and AI - AWS made significant advancements, including the introduction of the Trainium2 AI chip and new features in Amazon Bedrock, positioning the company favorably in the AI sector [5][6] - The global AI market is projected to grow from $294 billion in 2024 to $1.772 trillion by 2032, with AWS holding a 30% market share [8] Advertising Business Growth - Amazon's advertising segment generated $14 billion in revenue in Q1 2025, up 18% year-over-year, indicating strong growth potential [9] E-commerce Outlook - The e-commerce segment may experience mixed performance, with opportunities to gain market share but facing competition from emerging players [10] Company Culture - Amazon's "Day 1" mentality emphasizes customer focus, innovation, and agility, which is crucial for maintaining competitiveness [11] Stock Valuation - Amazon's current price-to-sales (P/S) ratio is 3.3, which is within its historical range, suggesting the stock is neither a bargain nor excessively priced [12] Investment Implications - Strong results in 2024 highlight Amazon's execution capabilities, with AWS and advertising expected to drive future growth [13] - While the stock is not a strong buy, it is advisable for existing investors to hold, and long-term investors may consider gradually building a position [14]