随着免签、退税以及支付便利化等政策措施不断优化、一项项顶级体育赛事落地中国，为了一场球，奔 赴一座城，正成为"China Travel"的新趋势。 （原标题：解锁"China Travel"新玩法：为一场球，赴一座城） 体育赛事、音乐节、演唱会……"China Travel"的玩法不断升级。比如，今年的ATP上海网球大师赛覆盖 整个国庆中秋假期，因此不少海外球迷特地来上海看球，希望一睹辛纳、梅德韦杰夫、德约科维奇、商 竣程、吴易昺等运动员的风采。据南方财经记者观察，热门比赛基本座无虚席，其中不乏外国球迷的身 影。 一位阿根廷球迷对南方财经记者表示，尽管不是第一次来上海，但这次主要为了看球而来，并称赞上海 网球大师赛的设施一流，氛围也很好。 南方财经 21世纪经济报道记者 施诗 上海报道 ...

央视网消息：今年国庆、中秋双节"喜相逢"，随着免签政策、离境退税、支付便利等利好影响，中外旅客跨境游需求旺盛，国家 移民管理局预测，国庆假期日均出入境旅客将突破200万人次。数据中既有中国游客"走出去"的需求释放，也有外国游客"走进来"的 热情期盼，中国与世界"双向奔赴"的背后，是中国壮美山河和灿烂文化在全球影响力和吸引力的不断提升。10月5日播出《国庆长假 观察》第五集《中国与世界共赴"假期约会"》。 上海北京广州 国庆入境游排名前三 互联网平台数据显示，国庆假期吸引了许多外国朋友来体验"China Travel"，国内乘坐飞机的外国旅客同比增长四成以上，上海、 北京、广州成为国庆入境游排名前三的城市。这几天，四川乐山大佛景区迎来客流高峰，外籍游客较往年增长三倍多，景区国际吸引 力持续攀升。 外国游客"打卡"张家界地标景点 在湖南张家界大峡谷景区，横跨峡谷的玻璃桥成为中外游客打卡的核心地标。 走进北京胡同人家 触摸"城市温度" 随着文旅融合发展，入境游客的旅行方式发生显著变化——从浅层观光转向深度体验中国文化生活。在北京，外国游客走进什刹 海，逛胡同人家，深入触摸北京的"城市肌理"。 在西安，外国人在大唐不 ...

这家旅行社今年以来已接待30多个研学团，其中既有小型定制化研学小组，也有上百人的规模化研学团队，涉及科技体验、文化浸润、学科竞赛 等多个主题。"外国年轻人直观看到中国深厚的文化底蕴与蓬勃的发展活力，这为未来各国之间进一步友好交流与合作奠定坚实基础。"周卫红 说。 9月13日，俄罗斯拉普斯基嘉年华艺术团在上海旅游节花车巡游活动上表演。新华社记者 方喆 摄 上海市文化和旅游局最新统计数据显示，2025年1月至8月，上海接待入境游客552万人次，同比增长37.08%，其中外国人410.5万人次，同比增长 50.21%。从客源国看，今年前8个月，韩国、日本来沪游客分别为54.7万人次和38.9万人次，分别同比增长123.9%和55.4%。远程市场中，美国、 俄罗斯来沪游客分别为34万人次、20.9万人次，稳步增长。 多家旅游平台及旅行社预计，随着免签政策红利持续显现，国际航班运力提升以及文旅商体展多元活动推陈出新，秋季来上海乃至中国各地的入 境游客将进一步增长。上海文旅部门预计，今年全年上海接待入境游客量有望超过800万人次。 8月30日，一群韩国游客在上海东方明珠广播电视塔前拍照。新华社记者 陈爱平 摄 新华社上海 ...

9月13日，俄罗斯拉普斯基嘉年华艺术团在上海旅游节花车巡游活动上表演。新华社记者 方喆 摄 第36届上海旅游节在9月迎来"经典活动季"。作为经典节目之一的大巡游活动，吸引了来自15个国 家和地区的24支表演团队参与，这些境外表演者同时也是入境游客，他们在表演之余探索城市风光、与 热情友好的中国民众开展人文交流。 在此背景下，上海旅游节组委会聘任这些境外表演团队负责人为"入境观察员"，欢迎境外表演者深 度感受入境文旅产品、出行便利度等方面的发展变化，并在海外社交媒体平台上展示自己的所见所闻， 一起宣传推广"China Travel"。 这一创新项目自2024年推出以来，得到境外表演者踊跃参与，以他们"打卡"南京路步行街、参加大 巡游演出彩排、探访市集和餐厅等为内容的图、文、视频，在海外社交媒体上产生热烈反响。 新华社上海9月17日电（记者 陈爱平）"城市变化非常大，如今处处可见生机盎然的植物，让人心 情舒畅。"俄罗斯人基里尔·拉特尼科夫时隔多年重游中国，参加第36届上海旅游节大巡游演出。此行他 还有一项新任务：深度体验"吃住行游购娱"等元素，并将体验分享给自己家乡的亲朋好友。 除了美丽的城市环境、丰富的文化旅游 ...

Core Insights - Shanghai received over 4.158 million inbound tourists in the first half of 2025, representing a year-on-year increase of 37.6% [1] - Among these, approximately 3.121 million were foreign tourists, showing a significant growth of 53.3% [1] - The continuous upgrade of China's visa-free policies and improvements in payment, language, and travel conveniences have enhanced the attractiveness of "China Travel" [1] Tourist Demographics - South Korean tourists to Shanghai reached about 424,000, marking a remarkable year-on-year increase of 130.7% [1] - Thai tourists numbered approximately 254,000, with a year-on-year growth of 140% [1] - Japanese tourists totaled around 291,000, reflecting a year-on-year increase of 58.5% [1]

Core Points - The article discusses the expansion of China's visa-free travel policy, which now includes Azerbaijan, allowing citizens of both countries to stay for up to 30 days without a visa [2][3] - The growth of China's visa-free travel network has reached 47 countries for unilateral visa exemptions and 55 for transit exemptions, enhancing global travel trends [3][4] - The influx of foreign tourists to China is expected to rise significantly, with an estimated 20.12 million visitors projected for 2024, marking a 112.3% increase [4] Group 1: Visa Policy Expansion - The new visa exemption agreement between China and Azerbaijan allows for a single stay of up to 30 days and a cumulative stay of 90 days within 180 days [2] - The expansion of China's visa-free travel network reflects a broader trend of increasing openness and accessibility for international travelers [3] Group 2: Tourism Growth and Trends - The summer tourism season is seeing a resurgence, with family and educational travel becoming popular options among foreign visitors [4][5] - Various cities in China are launching unique cultural and tourism projects to enhance the experience for foreign tourists, showcasing local history and culture [5][6] Group 3: Shopping and Consumer Experience - The phrase "bring an empty suitcase to China" has gained popularity, indicating a growing trend of foreign tourists coming to China for shopping [6] - Recent policy changes have made tax refunds for foreign shoppers more accessible, further encouraging spending [6] Group 4: Enhanced Visitor Services - Improvements in visitor services, such as bilingual signage and more foreign currency exchange points, are enhancing the overall experience for foreign tourists [7] - The introduction of detailed service measures, such as indicating food spice levels and allergens in restaurants, reflects China's commitment to providing a welcoming environment for international visitors [7]

Core Insights - The Shanghai International Tourism Trade Fair held from May 27 to 29 showcased a vibrant inbound and outbound tourism market, with over 700 exhibitors from more than 80 countries, marking a 30% increase in scale compared to the previous year [1] - The inbound tourism section from China grew by 63% compared to last year, highlighting the robust development of the Chinese tourism market [1] Group 1: Event Highlights - The fair attracted significant attention with a diverse range of exhibitors, including a notable presence from the Chinese inbound tourism sector [1] - The event featured various cultural displays and technological innovations, such as the "Hu Xiaoyou" smart tourism entity from Shanghai, which engaged visitors interactively [3] - The fair also emphasized the growing interest of international tourists in China, with a focus on cultural experiences and unique travel offerings [6] Group 2: Visitor Statistics - In the first four months of the year, Shanghai received 2.6048 million inbound tourists, a year-on-year increase of 37.1%, with foreign visitors accounting for 2.001 million, up 44.8% [3] - The fair saw a significant increase in participation from international tourism destinations, with European exhibition space expanding by 35%, Middle Eastern and African by 23%, Latin America by 99%, and Asia by 47% [4][6] Group 3: International Engagement - Countries like Malaysia and the UAE reported strong interest from Chinese tourists, with Malaysia receiving over 1.4 million visitors from mainland China in the first four months [6] - The UAE highlighted that over 50% of Chinese tourists visit for cultural experiences, leading to partnerships with Chinese online travel agencies for tailored offerings [6] - Tunisia has also seen increased attention from Chinese tourists, promoting activities like marathons and golf to cater to health-conscious travelers [6]

Group 1 - The recent departure of travel agents marks the gradual restart of the "China Travel" brand post-COVID-19, with a significant "familiarization" trip organized for 24 travel agents from the UK and Ireland to explore Guizhou and Guangxi [1] - The "familiarization" trip is the largest and most comprehensive in recent years, aiming to share experiences from China with European counterparts and the public [1] - The choice of destinations, Guizhou and Guangxi, reflects a strategic effort to redefine "China Travel" through cultural and ecological tourism [1] Group 2 - The UK and Ireland travel agents are part of a broader initiative to lower entry barriers for tourists, with policies like 240-hour visa-free transit and tax refunds being implemented to enhance travel convenience [2] - Europe is viewed as a strategic market due to its high outbound tourism demand and cultural curiosity, with Chinese tourist attractions hoping to attract more European visitors [2] - Despite the UK not being on China's visa-free list, data shows a strong recovery in UK tourist numbers to China, ranking eighth among inbound source countries [2] Group 3 - Airlines are increasing capacity, with Air China and Shenzhen Airlines operating 36 direct flights per week between China and the UK, set to rise to 39 during the summer, surpassing pre-pandemic levels [3] - There is a strong demand for mutual exchanges between the UK and China, indicating a positive trend in travel relations [3] Group 4 - Unique travel destinations are becoming new selling points, with a shift from traditional attractions to local cultural experiences, such as ethnic villages in Guizhou and longevity villages in Guangxi [4] - New tourism products are integrating modern development stories and sustainable practices, aligning with European tourism trends [4] - Travel writers express a desire to share authentic stories about China that go beyond conventional travel guides [4] Group 5 - Challenges remain for inbound tourism, particularly regarding visa processing times and complexities in countries that are not visa-free [5] - Language barriers and service quality are identified as areas needing improvement for better tourist experiences [5]

Core Insights - The surge in overseas interest in "China Travel" has made Shanghai a top destination for international tourists, with significant growth in visitor numbers from various countries [1][5]. Group 1: Visitor Statistics - In the first quarter of this year, Shanghai welcomed over 1.74 million international visitors, an increase of over 470,000 compared to the same period last year, representing a year-on-year growth of 37.08% [2]. - South Korea leads the visitor count with over 200,000 tourists, nearly half of last year's total from the country, followed by Japan with over 140,000 and Thailand with nearly 110,000 [2]. - Thailand showed the highest growth rate among visitors, with a year-on-year increase of 242.75%, while South Korea and Indonesia followed with increases of 142.37% and 118.51%, respectively [2]. Group 2: Impact of Visa Policies - The implementation of visa-free policies has significantly boosted the inbound tourism market, particularly from countries that are part of these arrangements [2][3]. - Countries with earlier implementation of visa-free policies have shown more substantial increases in visitor numbers, indicating a "fermentation period" for these policies [2]. Group 3: Growth from Other Regions - European and Oceanian countries have also seen stable growth in visitor numbers, with four of the top ten countries for visitor increases being from these regions, including Russia, Australia, New Zealand, and Italy [4]. - The U.S. had the highest number of long-distance visitors to Shanghai, with nearly 92,000 tourists, reflecting a year-on-year growth of 25.52% [4]. Group 4: Cultural Exchange and Economic Opportunities - The "China Travel" trend has fostered cultural exchanges and connections among diverse groups, enhancing Shanghai's position as a leading destination for inbound tourism [5][6]. - The influx of international tourists has created more development opportunities for local businesses, particularly in the hospitality and entertainment sectors [5][6].