Group 1 - The company achieved FY2025 revenue of 25.9 billion yuan, a year-on-year increase of 11.6%, and a net profit attributable to shareholders of 3.51 billion yuan, up 14.3%, meeting expectations [1] - The brand down jacket segment saw steady growth with revenue of 21.67 billion yuan, a year-on-year increase of 11.0%, despite pressure on gross margins due to business structure and raw material costs [1] - The company maintained a dividend payout of 0.28 HKD per share, with a payout ratio exceeding 80% [1] Group 2 - The OEM processing management business reported revenue of 33.73 billion yuan, a significant year-on-year increase of 26.4%, driven by stable core customer orders and the expansion of high-quality new clients [2] - The women's clothing segment faced challenges, with revenue declining by 20.6% to 650 million yuan, indicating ongoing operational difficulties [2] - The diversified clothing business grew by 2.8% to 210 million yuan, primarily driven by a 3.0% increase in school uniform revenue [2] Group 3 - The overall gross margin for the group decreased by 2.3 percentage points to 57.3%, attributed to declines in gross margins from brand down jackets, OEM business, and women's clothing [2] - Operating profit margin and net profit margin attributable to shareholders improved by 0.2 and 0.3 percentage points to 19.2% and 13.6%, respectively, due to enhanced operational efficiency [2] - The average inventory turnover days increased by 3 days to 118 days, indicating sustained supply chain advantages [2] Group 4 - The company is optimistic about channel optimization and multi-brand strategy, projecting revenues of 28.72 billion, 31.44 billion, and 34.41 billion yuan for FY2026-2028, representing year-on-year growth of 10.9%, 9.5%, and 9.4% respectively [3] - Net profit attributable to shareholders is expected to reach 3.92 billion, 4.34 billion, and 4.74 billion yuan for the same period, with year-on-year growth of 11.6%, 10.6%, and 9.2% respectively [3] - The company plans to continuously optimize channels and store construction based on regional characteristics, aiming to meet diverse consumer needs through its multi-brand approach [3]

Investment Rating - The report maintains a "Recommended" rating for the company, with a target price based on projected earnings growth and valuation metrics [4][5]. Core Insights - The company reported a revenue of 5.736 billion yuan for 2024, reflecting a year-on-year growth of 3.87%. However, the net profit attributable to shareholders decreased by 33.53% to 503 million yuan [2][5]. - The main revenue source is the brand "Winona," which saw a revenue decline of 5.45% to 4.909 billion yuan, while "Winona Baby" and "Aikeman" experienced significant growth of 34.03% and 65.59%, respectively [2][4]. - The gross margin for 2024 was 73.74%, with a slight decrease of 0.16 percentage points year-on-year. The net profit margin decreased by 4.93 percentage points to 8.77% [3][4]. Financial Performance Summary - Revenue projections for 2025, 2026, and 2027 are 6.285 billion yuan, 7.153 billion yuan, and 8.146 billion yuan, respectively, with growth rates of 9.6%, 13.8%, and 13.9% [5][7]. - The net profit attributable to shareholders is expected to recover to 700 million yuan in 2025, with a growth rate of 39.2%, followed by 856 million yuan in 2026 and 1.059 billion yuan in 2027 [5][7]. - The report indicates an increase in operating expenses, with sales, management, and R&D expense ratios rising significantly in recent quarters [3][4]. Brand Strategy and Market Position - The company is expanding its market presence with a multi-brand strategy, focusing on the main brand "Winona" and introducing new products in the sensitive skin segment [4]. - The launch of the "Winona 2.0" strategy aims to enhance brand positioning and product offerings, which is expected to drive long-term growth [4][5].