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莲花跑车六店联袂启幕,加速构建全域贯通服务网络
Cai Jing Wang· 2025-07-29 04:19
Core Insights - Lotus Cars is expanding its retail presence with the opening of new stores in six cities: Guangzhou, Chongqing, Wuhan, Huizhou, Shenyang, and Changsha, between July and August, marking a significant step in its channel expansion strategy [1][3] - The company aims to enhance its service capabilities in key markets across Northeast, South China, Central China, and Southwest regions, providing a high-end automotive experience to consumers [1][4] Expansion Strategy - The new store openings are part of Lotus Cars' plan to grow from 36 cities and 56 stores to 51 cities by mid-2026, demonstrating the company's commitment to market penetration and consumer service [1][3] - The new stores will create a comprehensive service network, transitioning from a "single-point breakthrough" to a "full-domain linkage" approach, ensuring rapid response to user needs through a denser terminal network [3][4] Regional Focus - The Guangzhou and Huizhou stores will form a dual-point in the Pearl River Delta, leveraging the high penetration of new energy vehicles in the Guangdong-Hong Kong-Macau Greater Bay Area to tap into local consumer potential and external demand from Guangzhou and Shenzhen [3][4] - The Shenyang store will serve as a strategic hub in Northeast China, connecting with the regional new energy vehicle market, while the Chongqing, Wuhan, and Changsha stores will focus on the central and western markets, targeting the growing demand for high-end new energy vehicles in these areas [4] Brand Philosophy - Lotus Cars continues to uphold its brand philosophy of "For the Drivers," emphasizing customer feedback and satisfaction, with the new stores showcasing key models like ELETRE and EMEYA, allowing customers to experience the brand's racing heritage [4]
路特斯用“赛道基因+电动颠覆”重写游戏规则的野心
美股研究社· 2025-06-30 12:54
来源 | 美股研究社 2025年的超豪华车市场,寒意比往年更浓。 天眼查显示,中国汽车流通协会数据显示, 2025年 一季度百万级新车销量仅2.1万辆,同比暴跌 53%,跌幅较2024年再度放大 ——这个曾经被视为"财富风向标"的细分领域,正以远超行业平均 的速度 加速 收缩 。 要知道2021~2023年,售价百万级的豪华车年销量一直维持在20万辆左右。 而在一片 低迷 中, 美股上市的 路特斯科技(LOT.US)交出了一份"亏损收窄、毛利率回升"的 第一季度财报, 并 激起了"超豪华品牌如何在下行周期存活"的讨论。 这份财报里,既有营收同比下滑46%的"阵痛",也有运营亏损收窄56%、毛利率从 2024全年 的 3 % 回升至 12% 的 "曙光";既有欧洲、中国、北美"三足鼎立"的交付格局,也有 向 "年销3万-4万 辆即可盈亏平衡" 的 生存底线 的努力 。 当 中国大众汽车市场全面开启产业格局的重塑,或许可以以吉利旗下 路特斯 的 财报 为 切片, 探索中国新一代超豪华车市的未来之路。 从 - 1 1 % 到 1 2 % ! 路 特 斯 止 损 提 效 如果用一个关键词概括路特斯2025年Q1财报, ...
运营效率与产品结构双优化 路特斯科技一季度毛利率回升至12%
Zhong Guo Jing Ying Bao· 2025-06-26 08:15
Group 1: Financial Performance - Lotus Technology reported a total global delivery of 1,274 units in Q1 2025, generating revenue of $93 million [2] - The gross margin for the quarter increased to 12%, showing significant improvement compared to the previous year [2] Group 2: Product Development and Market Strategy - Lotus expanded and upgraded its product matrix, launching updated models Eletre and Emeya, with expected deliveries in the Chinese market in Q2 [2] - The company introduced the EMIRA Clark Edition, a limited edition model honoring legendary racer Jim Clark, with only 60 units available globally [2] - Lotus aims to maintain a differentiated strategy and optimize product configurations to enhance its product matrix amid fierce competition in the global automotive market [2] Group 3: Brand Revival - The return of the Lotus brand name in China is seen as a significant milestone for brand revival, emphasizing its historical importance and connection to the company's legacy [3] - The CEO highlighted the importance of the Lotus name as a guiding asset and a symbol of the brand's heritage and future aspirations in the electric vehicle sector [3] Group 4: Brand Philosophy - Lotus continues to uphold its brand philosophy "For The Drivers," focusing on high-performance electric sports cars that enhance driving experiences [4]
Lotus Technology Reports Unaudited First Quarter 2025 Financial Results
Globenewswire· 2025-06-25 11:00
Delivered close to 1,300 vehicles1Total revenue reached $93 millionGross margin was 12% as the impact from prior destocking efforts easedThe operating loss in the first quarter narrowed by more than 50% year-on-year to $103 million NEW YORK, June 25, 2025 (GLOBE NEWSWIRE) -- Lotus Technology Inc. (“Lotus Tech” or the “Company”), a leading global intelligent and luxury mobility provider, today announced its unaudited financial results for the first quarter ended March 31, 2025. Operating Highlights for the F ...
大马力电车厂商应培训用户?多家车企开展“安全驾驶训练营”,莲花集团CEO冯擎峰:公司最大的挑战在中国市场
Mei Ri Jing Ji Xin Wen· 2025-05-30 10:47
每经记者|孙桐桐 每经编辑|孙磊 "我认为凡是(动力)上了千匹马力的车,都应该给用户一个完整的培训教程,从理念上、从意识上去引导,让他们明白驾驭这辆车上路是带有一定危险性 的。这是一种理念。这个理念就来自我们的EVIJA(2039匹马力),凡是没有经过我们严格培训课程的Evijia用户,我们不做交付。"5月29日,莲花集团 CEO冯擎峰在接受《每日经济新闻》记者采访时表示。 基于这种理念,莲花赛道级安全驾驭训练营(以下简称安驾营)日前在上海正式开营。这是一项由莲花跑车斥资2000万元,与上海市汽车摩托车运动协会联 合推出,免费且针对所有人开放的公益安全驾驶培训课程。 据悉,安驾营课程包括紧急避让、麋鹿测试、连续避障、失控调整、辅助驾驶安全理论(L1~L5辅助驾驶分级规范,L2级辅助驾驶适用范围+注意事项等) 等内容,公众可以通过网上抽签的方式参与。冯擎峰透露,安驾营培训计划持续开展。 大马力电车厂商应该培训用户 实际上,在新能源汽车行业蓬勃发展的背景下,大马力与辅助驾驶技术的普及使得驾驶安全成为了一个备受关注的话题。除了莲花跑车以外,多家车企也宣 布对用户进行驾驶培训。 例如,小鹏汽车在今年上海车展上推出了" ...
莲花 ELETRE 汽车专属色号“加洛韦绿”官图发布,号称“如有雷同 绝非巧合”
Xin Lang Cai Jing· 2025-05-25 13:06
IT之家 5 月 25 日消息,莲花跑车中国官方账号 @莲花中国 昨日晚发布了 ELETRE 车型专属色号"加洛韦绿"官图,并配文"如有雷同 绝非巧合""好看的配色 总是「心有灵犀」"。 7 I * * angelou ship shopping of FC 11 三十三十六三 03 l 0 1/2 0 SLSTRS 据IT之家此前报道,莲花 ELETRE 车型的中文名为"夏花"。路特斯在更名莲花跑车后的新款莲花车型于今年 2 月正式发布,夏花 SUV 售价 54.8 万元起,繁 花轿车 52.8 万元起。两款车型新增颜色银月白、豆包 AI 助手、城市无图 NOA、提供舒适座椅和运动座椅两种选择。 夏花(ELETRE)SUV 定位"运动豪华 SUV",定价如下: 79 4 the state 43 2018 2 45.50 ar 2012 Pa 5 1958 12 2017 Sts 951 NB - 79 1 4 2 44 s the for esta . 156 t 2 11 2 Supp te 11 1-15-1 Press 9 1 游 E START 8 75 6 N 12 and and - No T ...
英国国王买了辆电动汽车,武汉造;特斯拉放出人形机器人视频:用吸尘器干家务,还会炒菜丨智能制造日报
创业邦· 2025-05-24 03:10
上午3:40 5月21日 週三 HE : TIMES | News King goes green with Lotus EV for countryside use 1.【英国国王买了辆电动汽车,武汉造】英国国王查尔斯三世购买了一辆来自中国武汉的电动汽车! 5月21日,英国《泰晤士报》(The Times)、《太阳报》(The Sun)、《每日镜报》(Daily Mirror),美国《野兽日报》(The Daily Beast)等多家海外媒体纷纷报道了英国王室这一最新动 向。5月22日,记者了解到,查尔斯三世订购的这辆电动汽车,系莲花Eletre电动车。这是莲花品牌 旗下首款超豪华电动SUV,由位于"中国车谷"武汉经开区的莲花汽车全球智能工厂生产,英国售价约 为12万英镑。报道介绍,莲花跑车成立于1948年,是英国精品跑车品牌。吉利控股集团2017年收购 莲花跑车,2021年8月31日,路特斯科技公司正式宣告成立。路特斯科技全球总部落户武汉经济技术 开发区,整合中国、英国、德国研发设计机构及全球资源,面向全球市场打造超高端纯电智能汽车。 (湖北日报) ? L 95% == The King's move t ...
冷落特斯拉?外媒:英国国王购入莲花品牌电动汽车
Huan Qiu Wang· 2025-05-21 11:48
Group 1 - King Charles III has opted for a Lotus Eletre SUV valued at $210,000 instead of a Tesla, highlighting a preference for electric vehicles from established British brands [1][3] - The Lotus brand, founded in 1948, has been acquired by Geely Holding Group since 2017, with its global headquarters now located in Wuhan, China, integrating resources from various countries [3] - The Eletre model's product definition is managed by a team in Norfolk, UK, while its manufacturing occurs in Wuhan, although reports indicate that the specific vehicle ordered by the King was manufactured in Hethel [5] Group 2 - The British royal family has a historical preference for British automotive brands like Rolls-Royce, Land Rover, and Bentley, but many of these brands have been acquired by foreign entities and relocated production overseas [3] - Buckingham Palace has maintained a policy of not commenting on the King's private car collection, despite the ongoing interest in his choice of environmentally friendly vehicles [5]
莲花跑车2024年总收入9.24亿美元 钦培吉:今年底六成莲花在华经销商有望盈利
Mei Ri Jing Ji Xin Wen· 2025-04-29 10:56
Core Insights - Lotus Technology (Lotus Cars) reported its first annual financial results post-IPO, showing a total revenue of $924 million for 2024, a year-on-year increase of 36% [1] - The company delivered over 12,000 vehicles in 2024, marking a growth of over 70% year-on-year, with Europe becoming the largest market, contributing nearly 40% of global deliveries [1] - Despite revenue and delivery growth, Lotus Cars continues to face profitability challenges, remaining in a loss position even after reducing operating expenses for five consecutive quarters [2] Revenue and Delivery Performance - Total revenue for 2024 reached $924 million, reflecting a 36% increase compared to the previous year [1] - Vehicle deliveries exceeded 12,000 units, with a year-on-year growth of over 70% [1] - European market deliveries surged by 179%, making it the largest market for Lotus in 2024, while China accounted for 25% and North America for 21% of global deliveries [1] Profitability and Break-even Point - The break-even point for Lotus Cars is estimated at annual sales of 30,000 to 40,000 vehicles [3] - The company plans to improve its gross margin by focusing on hybrid electric models, with expectations of returning to double-digit gross margins next year [3] - The introduction of the "Road to Super Hybrid" technology is anticipated to open new opportunities in the ultra-luxury market [3] Market Challenges and Strategic Responses - Recent changes in U.S. tariff policies have posed challenges for Lotus Cars, leading to a halt in shipments of lifestyle vehicles to the U.S. market [6] - The company aims to maintain its sales plans in the U.S. despite tariff impacts, exploring manufacturing options to mitigate these challenges [6] - The ultra-luxury car market is currently under pressure, with a significant decline in sales for vehicles priced over 1 million yuan [7] Brand Strategy and Future Outlook - Lotus Cars has initiated a "Vision 80" brand revival plan since being acquired by Geely in 2017, focusing on high-end electric sports cars [10] - The company has launched several electric models, including the Evija and Eletre, and aims to enhance brand awareness and product explanation to compete effectively in a challenging market [10] - By the end of this year, 60% of Lotus's dealers in China are expected to achieve profitability [10]
莲花冯擎峰:大马力车不等于性能车,一些厂家造的是“伪性能车”
Jing Ji Guan Cha Wang· 2025-04-29 08:40
Core Viewpoint - The automotive industry is witnessing a shift in the definition of performance cars, with electric vehicles easily achieving high horsepower but lacking in other performance metrics such as handling and braking [2] Group 1: Performance Cars - Lotus Group emphasizes the distinction between true performance cars and "pseudo-performance cars," highlighting that high horsepower alone does not qualify a vehicle as a performance car [2] - The company plans to launch a safety driving training camp to educate consumers on the true capabilities of performance cars [2] Group 2: Safety and Technology - Lotus advocates for high limits in vehicle handling as a key aspect of safety, stating that larger brake components and wider tires are essential for high-performance vehicles [5] - The company employs a dual redundancy approach in its sensor systems to enhance safety, ensuring that if one sensor fails, another can take over [6] Group 3: Market Performance - Lotus reported a delivery of over 12,000 vehicles in 2024, marking a year-on-year increase of over 70%, with Europe becoming the largest market [8] - The company is adjusting its market strategy due to tariffs affecting the U.S. market, focusing on growth in Europe and China while exploring new markets in the Middle East and Southeast Asia [8][9] Group 4: Open Source Initiative - At the 2025 Shanghai Auto Show, Lotus announced an open-source initiative for its chassis technology, sharing 77 years of accumulated data to foster innovation within the industry [10]