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英伦老牌豪车再亮剑
Hua Er Jie Jian Wen· 2025-09-22 13:03
作者 | 柴旭晨 编辑 | 王小娟 当下国内汽车产业空前繁荣,但同质化却愈发严重。作为吉利的超跑"白月光",莲花这次准备来"破卷"了。 9月21日,新款莲花跑车ELETRE和EMEYA上市,这是其一次年度改款,主要是对配置和部分细节进行了升级。其中新款ELETRE推出3款车型,售55.8 万-83.8万元;新款EMEYA推出3款车型,售价53.8万-82.8万元。 此次发布会上,莲花集团CEO冯擎峰也向行业喊话,在汽车工业的发展进程中,虽然技术更迭不断,时代滚滚向前,但只有原创精神是能最终留下来的行 业财富。 "中国汽车工业应该做一些原创,应该拿出让全世界都震惊、尊敬的技术,而非一味卷价格,通过'平替'达到自己的市场占有率。"冯擎峰向华尔街见闻直 言。 要知道,曾经让特斯拉扬名立万的首款电动跑车Roadster正是基于莲花ELISE底盘开发,莲花自身则量产出全球首台超两千匹马力的纯电超跑EVIJAX。如 今,莲花用智能主动控制技术,为电车的操控性与舒适性平衡的工程挑战做出样板间。 事实上,每一项技术突破都来之不易。除了数字化底盘莲花跑车还拥有多项"黑科技",包括可提供最高215kg下压力的主动双层尾翼、主动稳 ...
8K球幕地标遇见环球超跑市集,「进化梦想乐园」神仙联动!
Sou Hu Wang· 2025-09-22 05:32
华扬联众联合全球顶尖球幕科技Fulldome将全球首创8K球幕VJ成像采集技术落地中国,携手国内顶级 超跑俱乐部PCRC、欧洲著名骑士团、进博集市,将风靡全球的拉斯维加斯的球幕mini体验版引入长 沙,重磅推出「进化梦想乐园 · 2025大王山星光音乐潮玩季」! 这个国庆,国内头部超跑俱乐部PCRC将携顶级超跑与摩托车强势登陆「进化梦想乐园」,邀您前往这 场视听与超跑的盛宴,聆听引擎的心跳。 「进化梦想乐园 · 2025大王山星光音乐潮玩季」融合前沿科技、先锋艺术、环球文化、超跑引擎与特色 美食,打造沉浸式视听盛宴和多元文化体验,是一次科技、艺术、速度与味蕾的极致碰撞,更是一场专 属于长沙的国庆狂欢。 更多系列活动,敬请关注后续票务及详细活动安排。 PCRC超跑俱乐部 作为全球华人近年来影响力最大、最活跃的超跑组织,已成为"汽车文化世界IP",会员主要由90后、金 融资产过千万的全球华人高净值超跑车主组成,覆盖中、美、德、英、澳、日等多个国家地区;每年在 全球为会员提供上百场与超跑有关的兴趣、社交活动;搭建对称人脉、兴趣平台,让全球车友参与体验 跑车文化,为会员提供独一无二的核心价值。 进博集市 与此同时,国 ...
中国品牌掘金超跑市场
Core Viewpoint - The supercar market is undergoing a significant transformation, with Chinese brands emerging as challengers against the long-standing dominance of European brands in the high-end automotive sector [2][3][11] Market Landscape - The global supercar market has been historically centered around European brands like Ferrari, Lamborghini, and Porsche, which have established strong market barriers through technology, brand recognition, and supply chain control [3][4] - In 2024, the top 10 supercars in China priced over 1 million yuan sold a total of 4,219 units, with European brands accounting for over 90% of both brand and sales statistics [3] Technological Advancements - Chinese brands are exploring diverse paths in the supercar sector, achieving breakthroughs in both electric and fuel-powered vehicles [3][4] - NIO's EP9 set a record at the Nürburgring with a time of 6 minutes and 45.90 seconds, while BYD's Yangwang U9 has begun mass production, showcasing the feasibility of "overtaking" in the high-end electric supercar market [3][4] - Great Wall Motors is developing a hybrid supercar with a 4.0T V8 engine and electric motor, achieving a combined power of 1,000 horsepower and a 0-100 km/h acceleration time of under 2.5 seconds [4] Industrial Foundation - Chinese brands have made significant advancements in core technology, enabling self-research and development of key components, which supports the industrialization of supercars [5][6] - Great Wall's 4.0T V8 engine boasts a thermal efficiency of 38.5%, while BYD's blade battery achieves an energy density of 180 Wh/kg, enhancing safety and charging capabilities [5][6] Cost and Supply Chain Advantages - Chinese brands benefit from a complete electric vehicle supply chain, with core components costing 30%-40% less than those of European brands, allowing for lower production costs for electric supercars [7] - The upcoming luxury car tax adjustment in China may initially pressure high-end markets but could ultimately foster technological upgrades and enhance brand recognition for domestic brands [8] Marketing and Brand Strategy - Chinese brands are investing in marketing innovations and global positioning to build a unique brand ecosystem, with NIO and Great Wall Motors focusing on experiential marketing to enhance brand perception [9][10] - The strategic value of supercars extends beyond direct sales, as they serve as brand symbols that elevate overall brand equity and profitability [8][10] Challenges and Future Outlook - Despite advancements, Chinese brands face challenges in brand recognition, cost control, and service systems, which require long-term efforts to transition from technical advantages to ecological advantages [10] - The future of the global supercar market is expected to integrate electrification, intelligence, and sustainability, providing greater opportunities for Chinese brands to redefine their roles and establish new market standards [11]
莲花跑车六店联袂启幕,加速构建全域贯通服务网络
Cai Jing Wang· 2025-07-29 04:19
Core Insights - Lotus Cars is expanding its retail presence with the opening of new stores in six cities: Guangzhou, Chongqing, Wuhan, Huizhou, Shenyang, and Changsha, between July and August, marking a significant step in its channel expansion strategy [1][3] - The company aims to enhance its service capabilities in key markets across Northeast, South China, Central China, and Southwest regions, providing a high-end automotive experience to consumers [1][4] Expansion Strategy - The new store openings are part of Lotus Cars' plan to grow from 36 cities and 56 stores to 51 cities by mid-2026, demonstrating the company's commitment to market penetration and consumer service [1][3] - The new stores will create a comprehensive service network, transitioning from a "single-point breakthrough" to a "full-domain linkage" approach, ensuring rapid response to user needs through a denser terminal network [3][4] Regional Focus - The Guangzhou and Huizhou stores will form a dual-point in the Pearl River Delta, leveraging the high penetration of new energy vehicles in the Guangdong-Hong Kong-Macau Greater Bay Area to tap into local consumer potential and external demand from Guangzhou and Shenzhen [3][4] - The Shenyang store will serve as a strategic hub in Northeast China, connecting with the regional new energy vehicle market, while the Chongqing, Wuhan, and Changsha stores will focus on the central and western markets, targeting the growing demand for high-end new energy vehicles in these areas [4] Brand Philosophy - Lotus Cars continues to uphold its brand philosophy of "For the Drivers," emphasizing customer feedback and satisfaction, with the new stores showcasing key models like ELETRE and EMEYA, allowing customers to experience the brand's racing heritage [4]
​晚点财经丨红杉募资180亿元,在手资金超千亿;中概股以前借钱做新业务,现在买自家股票
晚点LatePost· 2024-07-10 14:52
富士康提前旺季招工,时薪略高于去年同期 红杉募资 180 亿元,在手资金超千亿 中概股以前借钱做新业务,现在买自家股票 法拉利要如何破解超豪华电动车难题 差一点,就有非美国西海岸诞生的万亿美元公司 关注《晚点财经》并设为星标,第一时间获取每日商业精华。 红杉募资 180 亿元,在手资金超千亿 据媒体报道,红杉中国 3 月完成一支新的人民币基金募资,金额为 180 亿元,用于投资初创公司。这是 近一年中国风险投资机构最大的一笔募资。 不包括这笔投资,红杉中国在手现金约为 153.2 亿美元、约占其资管规模四分之一。其中,大部分都来 自于 2022 年 7 月它们完成的 90 亿美元募资。 红杉资本去年 6 月宣布美国和欧洲将与红杉中国、红杉印度独立运作。红杉中国由沈南鹏管理,"红杉 资本中国"(Sequoia Capital China)改名为中文译名 "红杉"(HongShan)。 据 Pitchbook 数据,目前红杉中国资管规模为 560 亿美元。红杉中国官网显示,自 2005 年以来它共投资 1500 多家企业,其中 160 多家以 IPO 的方式退出,140 多家成长为独角兽。 结合三方网站数据和一些 ...