Core Insights - Mercedes-Benz is undergoing a significant upgrade of its core models, including the long-wheelbase C-Class, E-Class, S-Class, and various SUVs, reflecting a strategic commitment to local market demands and competitive positioning [1][11] Product Upgrades - The long-wheelbase C-Class now features the M254 2.0T engine, standard 360° intelligent parking, and heated front seats, enhancing overall value by 45,000 yuan [5] - The E-Class family has introduced the E260L classic version, with standard navigation assistance and automatic anti-glare rearview mirrors, reinforcing its position as a luxury sedan [5] - The flagship S-Class has integrated features like navigation assistance and air suspension across all models, with the new S400L special edition offering additional luxury options [7] - The GLB SUV has launched the GLB220 classic edition, enhancing its sporty appeal while maintaining practical features like intelligent navigation assistance [9] - The GLS SUV, built on the MHA platform, balances on-road comfort and off-road performance, with added luxury features in higher trims [9] Market Strategy - The automotive industry is experiencing unprecedented changes, with the luxury car market entering a phase of rational adjustment after explosive growth [11] - Mercedes-Benz's upgrades reflect a shift from "function chasing" to "value weighing," addressing the evolving preferences of consumers [13] - The company emphasizes a strategy of "value upgrades rather than price competition," aiming to expand its user base without compromising luxury attributes [15]

Core Insights - Mercedes-Benz has announced a significant upgrade for several core models, including long-wheelbase C-Class, E-Class, S-Class sedans, and GLB, long-wheelbase GLC, and GLS SUVs, introducing classic, special, and collector's editions to meet the luxury travel demands of Chinese consumers [1][14] Product Matrix Expansion - The upgrade features a substantial expansion of the product matrix, with new models added to cater to diverse consumer needs across various price ranges and usage scenarios [3] Sedan Lineup Enhancements - The long-wheelbase C-Class introduces the C 260 L Sport Sedan special edition, focusing on personalized experiences; the long-wheelbase E-Class adds the E 260 L classic version, optimizing price and configuration for high cost-performance; the flagship S-Class includes the S 400 L special edition and S 400 L Business special edition, lowering the entry barrier for luxury sedans [5] SUV Family Updates - The GLB SUV launches the GLB 220 Collector's Edition with unique features; the long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version as a new entry-level option; the GLS SUV enhances configuration differentiation while maintaining off-road performance and luxury [5][7] Pricing Strategy - The suggested retail prices for the upgraded models range from 311,900 to 1,398,200 yuan, covering the mainstream luxury automotive market; the long-wheelbase C-Class starts at 338,300 yuan, the E 260 L classic version is priced at 429,900 yuan, and the S 400 L special edition is set at 898,800 yuan, ensuring a clear and comprehensive pricing structure [7] Intelligent and Comfort Upgrades - The product upgrades focus on enhancing intelligent technology and comfort features across all models, with significant improvements in standard configurations while maintaining safety standards [8][14] Intelligent Features - The long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX human-machine interface system, along with the new "mind-reading voice assistant"; the E-Class family includes the third-generation MBUX system, Qualcomm 8295 chip, and 5G connectivity for improved voice interaction and navigation [8][10] Comfort Features - Heated front seats are standard across the long-wheelbase C-Class, E 260 L, GLB SUV, and long-wheelbase GLC SUV mid-high configurations; additional comfort features like ventilated seats and 360° camera parking assist are widely available across various models [12] Safety Standards - Mercedes-Benz maintains high industry safety standards, with the long-wheelbase E-Class featuring 13 airbags and rigorous testing protocols for new models, including extensive simulation and real-world crash tests [14]

Core Viewpoint - Mercedes-Benz is focusing on the Chinese market with a long-term vision, enhancing its self-research capabilities while expanding partnerships to deliver innovative products and services that exceed user expectations [1]. Group 1: Investment and Technological Advancements - In 2017, Mercedes-Benz became the first international car manufacturer to invest in Momenta, a leading company in intelligent driving, which is now yielding returns with the launch of the new all-electric CLA featuring advanced driving assistance capabilities [1]. - The new Mercedes-Benz S-Class will provide L4 autonomous taxi services, with initial testing set to take place in Abu Dhabi, showcasing the company's commitment to advancing autonomous driving technology [3][4]. Group 2: Collaboration and Ecosystem Development - Mercedes-Benz is collaborating with industry leaders like NVIDIA to explore the future of L4 autonomous taxi ecosystems, utilizing its proprietary MB.OS architecture [4]. - The company is actively engaging in multiple R&D projects with top firms such as Momenta and ByteDance, forming a "circle of elites" to enhance smart driving and cockpit technologies [7][8]. Group 3: Testing and Certification - In 2024, Mercedes-Benz will be the first international automotive brand authorized to conduct L4 level testing in urban and high-speed environments in Beijing, focusing on advanced sensor technology and system performance under extreme conditions [6]. - The company has previously set industry benchmarks with innovations like the L2 level intelligent driving system and became the first to receive international certification for L3 conditional autonomous driving in December 2021 [6].

Core Theme - The 23rd Guangzhou International Auto Show features Mercedes-Benz showcasing a blend of innovation and classic luxury under the theme "Oil and Electricity Coexist, Intelligence in Oil and Electricity" [1] Group 1: Concept Cars - The Mercedes-AMG GT XX concept car makes its debut in China, built on the AMG.EA platform, featuring three axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a high-performance battery energy density of 300 Wh/kg [2] - The AMG GT XX set 25 world records, including a 24-hour distance of 5479 km, surpassing the previous record by 1518 km [2] - The Vision Iconic concept car combines classic design with digital technology, featuring a new shield-shaped grille and Art Deco interior design [2][3] Group 2: New Model Launches - Multiple core models are being launched at the auto show, including the C 260 L Sport Sedan Special Edition, which features a 2.0T engine and a 48V ISG intelligent motor [4] - The E-Class long-wheelbase model introduces the E 260 L Classic Edition, with standard navigation assistance and heated front seats across various models [4] - The S-Class adds the S 400 L Special Edition, equipped with navigation assistance and AIRMATIC air suspension across the lineup [4] Group 3: SUV and Other Models - The GLB SUV series introduces the more sporty and well-equipped GLB 220 Classic Edition, while the GLC SUV series adds the GLC 260 L 4MATIC Classic Edition [5] - The GLS SUV lineup now features standard intelligent navigation assistance Pro and additional comfort features in higher trims [5] Group 4: Brand Experience - Mercedes-Benz collaborates with McDonald's to showcase the new all-electric CLA with unique designs, engaging in a city party event in Guangzhou [6] - The company participates as a strategic partner in the "1000 Miglia Experience CHINA," displaying iconic models such as the classic "Tiger Head" (W140) and various AMG models [6]

Core Insights - Mercedes-Benz showcased multiple upgraded core models at the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class sedans, and various SUVs, enhancing user choices and meeting the demand for intelligent and high-quality travel in China [1] Group 1: C-Class Updates - The long-wheelbase C-Class received configuration upgrades valued at approximately 45,000 yuan, featuring the new M254 2.0T engine for improved power response and driving smoothness [3] - Standard features now include heated front seats and a smart parking system with a 360° camera, enhancing convenience for winter and urban driving [3] - The C 260 L models come equipped with navigation assist, keyless entry, digital smartphone key, and Burmester® 3D surround sound system, with the special edition adding memory function seats and ventilated front seats [5] Group 2: E-Class Enhancements - The E-Class family has seen significant upgrades, with the introduction of the E 260 L classic version and standard features like navigation assist and heated front seats across the lineup [7] - Higher-end models like the E 300 L now include additional comfort features such as seat ventilation and a digital key, while the long-wheelbase version emphasizes rear-seat comfort with a 60.76% increase in wheelbase [7] - All E-Class models are equipped with the third-generation MBUX system, leveraging the Qualcomm 8295 chip and 5G communication for enhanced connectivity [7] Group 3: S-Class Features - The S-Class now includes standard navigation assist, air suspension, and electric doors, with the introduction of the S 400 L Business Special Edition [8] - Higher models feature ambient lighting and Burmester® 3D surround sound, with the air suspension system automatically adjusting based on road conditions for improved stability [8] - The seating system is designed to alleviate long-distance fatigue through dynamic adjustments [8] Group 4: SUV Upgrades - The GLB SUV introduces the GLB 220 Heritage Edition, featuring exclusive paint and components, along with standard heated front seats and ambient lighting [8] - The long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version, with navigation assist and heated front seats as standard [10] - The GLS SUV now includes smart navigation assist and enhanced seating features, designed for both on-road comfort and off-road performance [10]

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]

Core Insights - The 2025 Guangzhou Auto Show opened on November 21, featuring Mercedes-Benz showcasing 29 models across its four brands: Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and G-Class, emphasizing the concept of "oil-electric equivalence" and innovative technology [1] Group 1: Concept Cars and Innovations - The Mercedes-AMG GTXX concept car made its Chinese debut, built on the AMG.EA platform, featuring three innovative axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a top speed of 360 km/h [2] - The vehicle's high-performance battery utilizes NCMA four-element positive and silicon-based negative materials, achieving an energy density exceeding 300 Wh/kg, and can add 400 km of range with just 5 minutes of charging [2] - The Mercedes-Benz Vision Iconic concept car was also unveiled, showcasing a new shield-shaped grille design and advanced technologies such as solar coating, L4 autonomous driving, and steer-by-wire systems [3] Group 2: Product Line Updates - The Mercedes-Benz C-Class has been updated with a 2.0T engine and 48V ISG electric motor across the entire lineup, featuring enhanced comfort and technology options [3] - The E-Class family has introduced the E260L Classic version, with all models upgraded to include navigation assistance and heated front seats, while high-end models feature advanced lighting and climate control systems [4] - The S-Class continues its flagship status with standard navigation assistance and AIRMATIC air suspension across the range, introducing new models like the S400L special edition [4] Group 3: Electric Vehicles and Consumer Engagement - The all-new Mercedes-Benz pure electric CLA was launched, featuring a long-range champion limited edition with a CLTC range of 866 km and equipped with advanced safety features [5] - The brand is hosting the "Star Motion City Party" event from November 21 to 28, allowing consumers to experience the new electric CLA through various interactive activities [5] - Mercedes-Benz continues to support automotive culture by participating in the 1000 Miglia Experience China event, showcasing classic and current models [5]

Core Viewpoint - Mercedes-Benz has confirmed the discontinuation of the A-Class model as part of its strategy to streamline its global product lineup, with the current A-Class hatchback being the last version produced [2][4]. Group 1: Product Line Changes - The A-Class has been in production since 1997 and is now in its fourth generation, with the latest version released in 2018 and updated in 2023 [4]. - Mercedes-Benz plans to reduce its compact car offerings from seven models to four, which will include the CLA sedan, CLA shooting brake, GLA, and GLB SUV after the A-Class is discontinued [4]. - The CLA will become the most affordable entry-level model for Mercedes-Benz following the A-Class's discontinuation [4]. Group 2: Future Plans - The next generation of the CLA is scheduled for release in 2026, based on a new electric platform called MMA, which will offer both hybrid and fully electric versions [4]. - Mercedes-Benz has canceled its original plans to use the MB.EA platform for future EQE and EQS models, opting instead to utilize existing platforms [4].